A data profile of the people who buy, follow and care about Disneyland in France — modelled from more than twelve digital signal sources. Disneyland has an estimated audience of 4,010,048 people in France.
The average Disneyland fan in France is 36.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Harry Potter, Kiabi, Primark, with strongest over-indexing on Harry Potter (1.59× the country average).
Demographically, the Disneyland audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Disneyland fan in France is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Disneyland profile in France.
66.1% are female, 33.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 36.4 |
| Estimated audience size | 4,010,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Disneyland audience comes from France.
| Country | Share |
|---|---|
| United States | 30.3% |
| Japan | 18.0% |
| China | 7.9% |
Where the Disneyland audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.62× | |
| 02 | Hauts-de-France | ~400K | 1.26× | |
| 03 | Normandy | ~200K | 1.14× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.01× | |
| 05 | Pays de la Loire | ~200K | 1.01× | |
| 06 | Centre-Val de Loire | ~200K | 0.99× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 0.95× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.94× | |
| 09 | Grand Est | ~300K | 0.93× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.85× | |
| 11 | Brittany | ~200K | 0.84× | |
| 12 | Occitanie | ~300K | 0.75× | |
| 13 | Corsica | ~10K | 0.73× |
The strongest cross-interests of the Disneyland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stitch! | Movies & TV | 4.61× | ||
| 02 | vertbaudet | Fashion & Accessoires | 2.41× | ||
| 03 | Parc Astérix | Travel & Leisure | 2.34× | ||
| 04 | Disneyland Paris | Travel & Leisure | 2.16× | ||
| 05 | Kiabi | Fashion & Accessoires | 2.12× | ||
| 06 | Gémo | Fashion & Accessoires | 2.11× | ||
| 07 | Theme parks | Travel & Leisure | 2.08× | ||
| 08 | Cache Cache | Fashion & Accessoires | 1.98× | ||
| 09 | Pimkie | Shopping | 1.92× | ||
| 10 | Barbie | Movies & TV | 1.87× | ||
| 11 | Primark | Shopping | 1.84× | ||
| 12 | Yves Rocher (company) | Beauty & Wellness | 1.82× | ||
| 13 | Center Parcs | Travel & Leisure | 1.75× | ||
| 14 | Toddler | Kids & Family | 1.71× | ||
| 15 | Rituals | Beauty & Wellness | 1.62× | ||
| 16 | Natural product | Food & Beverages | 1.61× | ||
| 17 | Harry Potter | Movies & TV | 1.59× | ||
| 18 | Stranger Things | Movies & TV | 1.57× | ||
| 19 | Sephora | Shopping | 1.55× | ||
| 20 | Le Bon Marché | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Pet Ownership | JOY | 1.25× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Risk Appetite | THRILL | 0.75× |
Disneyland has an estimated audience of 4,010,048 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
66.1% of Disneyland fans are female, 33.9% are male, with an average age of 36.4 years.
Disneyland fans show strongest brand affinity for Harry Potter (1.59×), Kiabi (2.12×), and Primark (1.84×) over the country average.
Disneyland fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Disneyland itself, the audience over-indexes on Kiabi (2.12×), Primark (1.84×), vertbaudet (2.41×), and Stitch! (4.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Disneyland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.