A data profile of the people who buy, follow and care about Parc Astérix in France — modelled from more than twelve digital signal sources. Parc Astérix has an estimated audience of 4,972,424 people in France.
The average Parc Astérix fan in France is 43.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Harry Potter, Skyscanner, Disneyland Resort, with strongest over-indexing on Harry Potter (2× the country average).
Demographically, the Parc Astérix audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Parc Astérix fan in France is more female, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Parc Astérix profile in France.
63.2% are female, 36.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 43.4 |
| Estimated audience size | 4,972,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Parc Astérix audience comes from France.
| Country | Share |
|---|---|
| France | 83.7% |
| Belgium | 5.9% |
| United Kingdom | 1.4% |
Where the Parc Astérix audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 2.03× | |
| 02 | Hauts-de-France | ~800K | 1.90× | |
| 03 | Normandy | ~300K | 1.39× | |
| 04 | Centre-Val de Loire | ~200K | 1.22× | |
| 05 | Pays de la Loire | ~300K | 0.98× | |
| 06 | Grand Est | ~300K | 0.88× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.88× | |
| 08 | Brittany | ~200K | 0.83× | |
| 09 | Auvergne-Rhône-Alpes | ~400K | 0.72× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.70× | |
| 11 | Occitanie | ~200K | 0.54× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.54× | |
| 13 | Corsica | ~10K | 0.44× |
The strongest cross-interests of the Parc Astérix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long weekend | Travel & Leisure | 11.97× | ||
| 02 | Roller coaster | Travel & Leisure | 11.02× | ||
| 03 | Disneyland Resort | Travel & Leisure | 8.36× | ||
| 04 | Adventure park | Kids & Family | 7.53× | ||
| 05 | Europa-Park | Travel & Leisure | 5.08× | ||
| 06 | Futuroscope | Travel & Leisure | 4.88× | ||
| 07 | Skyscanner | Travel & Leisure | 4.61× | ||
| 08 | Rulantica | Travel & Leisure | 3.92× | ||
| 09 | Walt Disney World | Travel & Leisure | 3.84× | ||
| 10 | Disneyland | Travel & Leisure | 3.52× | ||
| 11 | Center Parcs | Travel & Leisure | 2.84× | ||
| 12 | Puy du Fou | Travel & Leisure | 2.53× | ||
| 13 | Theme parks | Travel & Leisure | 2.52× | ||
| 14 | King Jouet | Shopping | 2.51× | ||
| 15 | Disneyland Paris | Travel & Leisure | 2.41× | ||
| 16 | Gémo | Fashion & Accessoires | 2.25× | ||
| 17 | Barbie | Movies & TV | 2.10× | ||
| 18 | Harry Potter | Movies & TV | 2.00× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.84× | ||
| 20 | Primark | Shopping | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× | |
| Extroversion | THRILL | 1.22× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.88× |
Parc Astérix's target market in France covers an estimated 4,972,424 people, concentrated in Île-de-France and Hauts-de-France.
63.2% of the Parc Astérix audience are female, 36.8% are male, with an average age of 43.4 years.
Parc Astérix fans show strongest brand affinity for Harry Potter (2×), Skyscanner (4.61×), and Disneyland Resort (8.36×) over the country average.
Parc Astérix fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~800K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Parc Astérix itself, the audience over-indexes on Skyscanner (4.61×), Disneyland Resort (8.36×), Disneyland (3.52×), and Long weekend (11.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Parc Astérix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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