A data profile of the people who buy, follow and care about Puy du Fou in France — modelled from more than twelve digital signal sources. Puy du Fou has an estimated audience of 5,041,200 people in France.
The average Puy du Fou fan in France is 46.6 years old, more female, and lives primarily in Pays de la Loire.
The audience is concentrated in Pays de la Loire, Nouvelle-Aquitaine, Île-de-France.
Top brand affinities include Parc Astérix, Fnac, Discount stores, with strongest over-indexing on Parc Astérix (7.35× the country average).
Demographically, the Puy du Fou audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Puy du Fou fan in France is more female, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Parc Astérix.
The key figures that characterise the Puy du Fou profile in France.
61.4% are female, 38.6% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 46.6 |
| Estimated audience size | 5,041,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Puy du Fou audience comes from France.
| Country | Share |
|---|---|
| France | 63.7% |
| Spain | 23.8% |
| Belgium | 4.2% |
Where the Puy du Fou audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~800K | 3.00× | |
| 02 | Nouvelle-Aquitaine | ~700K | 1.62× | |
| 03 | Brittany | ~400K | 1.48× | |
| 04 | Normandy | ~300K | 1.17× | |
| 05 | Centre-Val de Loire | ~200K | 1.11× | |
| 06 | Hauts-de-France | ~300K | 0.75× | |
| 07 | Occitanie | ~300K | 0.72× | |
| 08 | Île-de-France | ~600K | 0.66× | |
| 09 | Auvergne-Rhône-Alpes | ~400K | 0.64× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.62× | |
| 11 | Grand Est | ~200K | 0.53× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.46× | |
| 13 | Corsica | ~8K | 0.32× |
The strongest cross-interests of the Puy du Fou audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parc Astérix | Travel & Leisure | 7.35× | ||
| 02 | Europa-Park | Travel & Leisure | 5.52× | ||
| 03 | Disneyland Paris | Travel & Leisure | 2.55× | ||
| 04 | Gémo | Fashion & Accessoires | 2.35× | ||
| 05 | King Jouet | Shopping | 2.21× | ||
| 06 | Bricomarché | Home & Garden | 2.15× | ||
| 07 | Fnac | Shopping | 2.02× | ||
| 08 | RC Lens | Sports | 1.98× | ||
| 09 | Boulanger | Shopping | 1.92× | ||
| 10 | Intermarché | Shopping | 1.89× | ||
| 11 | Hypermarket | Shopping | 1.88× | ||
| 12 | Patrick Bruel | Music & Radio | 1.87× | ||
| 13 | Infant | Kids & Family | 1.67× | ||
| 14 | Conforama | Home & Garden | 1.65× | ||
| 15 | Intersport | Shopping | 1.65× | ||
| 16 | Auchan | Shopping | 1.63× | ||
| 17 | Family | Kids & Family | 1.54× | ||
| 18 | Camping | Travel & Leisure | 1.54× | ||
| 19 | Discount stores | Shopping | 1.53× | ||
| 20 | Brico Dépôt | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.57× | |
| Price Sensitivity | PREMIUM | 1.48× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Patriotism | CONSERVATISM | 0.98× |
Puy du Fou's target market in France covers an estimated 5,041,200 people, concentrated in Pays de la Loire and Nouvelle-Aquitaine.
61.4% of the Puy du Fou audience are female, 38.6% are male, with an average age of 46.6 years.
Puy du Fou fans show strongest brand affinity for Parc Astérix (7.35×), Fnac (2.02×), and Discount stores (1.53×) over the country average.
Puy du Fou fans in France are most concentrated in Pays de la Loire (reach ~800K), Nouvelle-Aquitaine (reach ~700K), and Île-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Puy du Fou itself, the audience over-indexes on Fnac (2.02×), Discount stores (1.53×), Intermarché (1.89×), and Family (1.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Puy du Fou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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