A data profile of the people who buy, follow and care about Intersport in France — modelled from more than twelve digital signal sources. Intersport has an estimated audience of 11,098,268 people in France.
The average Intersport fan in France is 42.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Conforama, Gémo, Paris Saint-Germain, with strongest over-indexing on Conforama (2.13× the country average).
Demographically, the Intersport audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Intersport fan in France is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Conforama.
The key figures that characterise the Intersport profile in France.
50.8% are female, 49.2% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.5 |
| Estimated audience size | 11,098,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Intersport audience comes from France.
| Country | Share |
|---|---|
| France | 34.4% |
| Germany | 9.8% |
| Sweden | 6.1% |
Where the Intersport audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1.5M | 1.34× | |
| 02 | Normandy | ~700K | 1.26× | |
| 03 | Pays de la Loire | ~800K | 1.23× | |
| 04 | Centre-Val de Loire | ~500K | 1.12× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.09× | |
| 06 | Auvergne-Rhône-Alpes | ~1.5M | 1.06× | |
| 07 | Brittany | ~600K | 1.02× | |
| 08 | Bourgogne-Franche-Comté | ~500K | 1.02× | |
| 09 | Grand Est | ~900K | 0.98× | |
| 10 | Occitanie | ~900K | 0.93× | |
| 11 | Île-de-France | ~1.5M | 0.75× | |
| 12 | Provence-Alpes-Côte d'Azur | ~500K | 0.66× | |
| 13 | Corsica | ~30K | 0.53× |
The strongest cross-interests of the Intersport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Drive | Shopping | 4.76× | ||
| 02 | Gémo | Fashion & Accessoires | 2.95× | ||
| 03 | Promod | Fashion & Accessoires | 2.40× | ||
| 04 | King Jouet | Shopping | 2.29× | ||
| 05 | Conforama | Home & Garden | 2.13× | ||
| 06 | Bricomarché | Home & Garden | 2.08× | ||
| 07 | Foot Mercato | Sports | 2.01× | ||
| 08 | Oscaro | Cars & Mobility | 2.00× | ||
| 09 | Ligue 1 | Sports | 1.89× | ||
| 10 | Hypermarket | Shopping | 1.81× | ||
| 11 | Norauto | Cars & Mobility | 1.76× | ||
| 12 | Orange | Technology & Electronics | 1.73× | ||
| 13 | Cdiscount | Shopping | 1.67× | ||
| 14 | UEFA Champions League | Sports | 1.64× | ||
| 15 | SNCF | Cars & Mobility | 1.63× | ||
| 16 | Ouest-France | News | 1.59× | ||
| 17 | Google News | News | 1.56× | ||
| 18 | Carrefour | Shopping | 1.54× | ||
| 19 | Paris Saint-Germain | Sports | 1.52× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.38× | |
| DIY Mentality | THRILL | 1.28× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.58× | |
| Mindfulness | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.63× |
Intersport's target market in France covers an estimated 11,098,268 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.8% of the Intersport audience are female, 49.2% are male, with an average age of 42.5 years.
Intersport fans show strongest brand affinity for Conforama (2.13×), Gémo (2.95×), and Paris Saint-Germain (1.52×) over the country average.
Intersport fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Intersport itself, the audience over-indexes on Gémo (2.95×), Paris Saint-Germain (1.52×), Ligue 1 (1.89×), and Cdiscount (1.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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