Intersport Target Market in France
Intersport has an estimated audience of 11,098,268 people in France. 50.8% are female, 49.2% are male, average age 42.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Conforama, Paris Saint-Germain, Gémo, Ligue 1, Cdiscount.
The average Intersport fan in France is 42.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Conforama, Paris Saint-Germain, Gémo, with strongest over-indexing on Conforama (2.13× the country average). Demographically, the Intersport audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Sportswear
Customer demographics of Intersport
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.5 |
| Estimated audience size | 11,098,268 |
Audience persona
The typical Intersport fan in France is balanced, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Conforama.
Intersport customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 0.75× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.06× |
| Hauts-de-France | ~1.5M | 1.34× |
| Nouvelle-Aquitaine | ~1M | 1.09× |
| Occitanie | ~900K | 0.93× |
| Grand Est | ~900K | 0.98× |
| Pays de la Loire | ~800K | 1.23× |
| Normandy | ~700K | 1.26× |
| Brittany | ~600K | 1.02× |
| Provence-Alpes-Côte d'Azur | ~500K | 0.66× |
| Centre-Val de Loire | ~500K | 1.12× |
| Bourgogne-Franche-Comté | ~500K | 1.02× |
| Corsica | ~30K | 0.53× |
Top brand affinities of the Intersport audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conforama | 2.13× | Home & Garden |
| Paris Saint-Germain | 1.52× | Sports |
| Gémo | 2.95× | Fashion & Accessoires |
| Ligue 1 | 1.89× | Sports |
| Cdiscount | 1.67× | Shopping |
| Oscaro | 2× | Cars & Mobility |
| Orange | 1.73× | Technology & Electronics |
| Foot Mercato | 2.01× | Sports |
| Carrefour Drive | 4.76× | Shopping |
| Ouest-France | 1.59× | News |
| Bricomarché | 2.08× | Home & Garden |
| King Jouet | 2.29× | Shopping |
| Promod | 2.4× | Fashion & Accessoires |
| Google News | 1.56× | News |
| Carrefour | 1.54× | Shopping |
| SNCF | 1.63× | Cars & Mobility |
| Hypermarket | 1.81× | Shopping |
| Norauto | 1.76× | Cars & Mobility |
| Boulanger | 1.62× | Shopping |
| SFR | 1.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| Risk Appetite | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.14 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 34.3% |
| Germany | 9.6% |
| Sweden | 5.9% |
See Intersport audiences in other countries
More Sportswear audiences in France
- Nike (8,839,982)
- Adidas (7,583,164)
- New Balance (5,577,020)
- Foot Locker (4,551,065)
- ASICS (3,903,047)
Frequently asked questions
Who is Intersport's target market in France?
Intersport's target market in France covers an estimated 11,098,268 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Intersport customers?
50.8% of the Intersport audience are female, 49.2% are male, with an average age of 42.5 years.
Which brands do Intersport fans like most?
Intersport fans show strongest brand affinity for Conforama (2.13×), Paris Saint-Germain (1.52×), and Gémo (2.95×) over the country average.
Where do Intersport fans live in France?
Intersport fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Intersport fans also like?
Beyond Intersport itself, the audience over-indexes on Paris Saint-Germain (1.52×), Gémo (2.95×), Ligue 1 (1.89×), and Cdiscount (1.67×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.