New Balance Audience in France
New Balance has an estimated audience of 5,577,019 people in France. 51.1% are female, 48.9% are male, average age 34.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Puma, ASICS, Beauty, FC Bayern Munich, Sneakers (footwear).
The average New Balance fan in France is 34.7 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Puma, ASICS, Beauty, with strongest over-indexing on Puma (6.75× the country average). Demographically, the New Balance audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of New Balance fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 34.7 |
| Estimated audience size | 5,577,019 |
Audience persona
The typical New Balance fan in France is balanced, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Puma.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,583,175 | 1.59× |
| Auvergne-Rhône-Alpes | 687,776 | 1.05× |
| Provence-Alpes-Côte d'Azur | 586,660 | 1.42× |
| Hauts-de-France | 536,659 | 1.09× |
| Occitanie | 501,938 | 1.04× |
| Grand Est | 418,085 | 0.93× |
| Nouvelle-Aquitaine | 373,385 | 0.76× |
| Normandy | 227,811 | 0.84× |
| Pays de la Loire | 218,651 | 0.71× |
| Brittany | 187,316 | 0.69× |
| Centre-Val de Loire | 175,846 | 0.84× |
| Bourgogne-Franche-Comté | 172,032 | 0.76× |
| Corsica | 35,813 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Puma | 6.75× | Fashion & Accessoires |
| ASICS | 4.29× | Fashion & Accessoires |
| Beauty | 1.51× | Beauty & Wellness |
| FC Bayern Munich | 2.11× | Sports |
| Sneakers (footwear) | 2.66× | Fashion & Accessoires |
| JD Sports | 3.14× | Shopping |
| Nike | 2.11× | Fashion & Accessoires |
| Footwear | 1.7× | Fashion & Accessoires |
| Euphoria | 1.53× | Movies & TV |
| Real Madrid C.F. | 1.61× | Sports |
| Sportswear (activewear) | 2.19× | Fashion & Accessoires |
| Foot Locker | 2.68× | Shopping |
| UEFA Champions League | 1.73× | Sports |
| Primark | 1.72× | Shopping |
| Ligue 1 | 1.52× | Sports |
| Uniqlo | 1.92× | Shopping |
| H&M | 1.51× | Shopping |
| Road running | 2.54× | Sports |
| Fila (company) | 5.55× | Fashion & Accessoires |
| Etam | 1.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.14 |
| Mindfulness | BALANCE | 1.88 |
| Early Adopter Mentality | POWER | 1.65 |
| Indulgence | JOY | 1.56 |
| Community Orientation | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Japan | 7.0% |
| Italy | 5.1% |
See New Balance audiences in other countries
More Sportswear audiences in France
- Intersport (11,098,268)
- Nike (8,839,982)
- Adidas (7,583,164)
- Foot Locker (4,551,065)
- ASICS (3,903,047)
Frequently asked questions
How many fans does New Balance have in France?
New Balance has an estimated audience of 5,577,019 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of New Balance fans?
51.1% of New Balance fans are female, 48.9% are male, with an average age of 34.7 years.
Which brands do New Balance fans like most?
New Balance fans show strongest brand affinity for Puma (6.75×), ASICS (4.29×), and Beauty (1.51×) over the country average.
Where do New Balance fans live in France?
New Balance fans in France are most concentrated in Île-de-France (reach 1,583,175), Auvergne-Rhône-Alpes (reach 687,776), and Provence-Alpes-Côte d'Azur (reach 586,660). These three regions account for the largest share of the active audience.
What other brands do New Balance fans also like?
Beyond New Balance itself, the audience over-indexes on ASICS (4.29×), Beauty (1.51×), FC Bayern Munich (2.11×), and Sneakers (footwear) (2.66×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.