A data profile of the people who buy, follow and care about New Balance in France — modelled from more than twelve digital signal sources. New Balance has an estimated audience of 5,227,505 people in France.
The average New Balance fan in France is 34.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Puma, ASICS, Beauty, with strongest over-indexing on Puma (6.75× the country average).
Demographically, the New Balance audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical New Balance fan in France is balanced, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Puma.
The key figures that characterise the New Balance profile in France.
51.1% are female, 48.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 34.7 |
| Estimated audience size | 5,227,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide New Balance audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.1% |
| Italy | 5.1% |
Where the New Balance audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.59× | |
| 02 | Provence-Alpes-Côte d'Azur | ~600K | 1.42× | |
| 03 | Corsica | ~40K | 1.29× | |
| 04 | Hauts-de-France | ~500K | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~700K | 1.05× | |
| 06 | Occitanie | ~500K | 1.04× | |
| 07 | Grand Est | ~400K | 0.93× | |
| 08 | Normandy | ~200K | 0.84× | |
| 09 | Centre-Val de Loire | ~200K | 0.84× | |
| 10 | Nouvelle-Aquitaine | ~400K | 0.76× | |
| 11 | Bourgogne-Franche-Comté | ~200K | 0.76× | |
| 12 | Pays de la Loire | ~200K | 0.71× | |
| 13 | Brittany | ~200K | 0.69× |
The strongest cross-interests of the New Balance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 6.75× | ||
| 02 | Fila (company) | Fashion & Accessoires | 5.55× | ||
| 03 | ASICS | Fashion & Accessoires | 4.29× | ||
| 04 | JD Sports | Shopping | 3.14× | ||
| 05 | Foot Locker | Shopping | 2.68× | ||
| 06 | Sneakers (footwear) | Fashion & Accessoires | 2.66× | ||
| 07 | Road running | Sports | 2.54× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.19× | ||
| 09 | Nike | Fashion & Accessoires | 2.11× | ||
| 10 | Uniqlo | Shopping | 1.92× | ||
| 11 | Decathlon | Shopping | 1.77× | ||
| 12 | UEFA Champions League | Sports | 1.73× | ||
| 13 | Primark | Shopping | 1.72× | ||
| 14 | Footwear | Fashion & Accessoires | 1.70× | ||
| 15 | Etam | Fashion & Accessoires | 1.70× | ||
| 16 | Real Madrid C.F. | Sports | 1.61× | ||
| 17 | FIFA World Cup | Sports | 1.55× | ||
| 18 | Ligue 1 | Sports | 1.52× | ||
| 19 | Beauty | Beauty & Wellness | 1.51× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Luxury Orientation | PREMIUM | 1.47× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Convenience Orientation | PREMIUM | 0.82× |
New Balance's target market in France covers an estimated 5,227,505 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.1% of the New Balance audience are female, 48.9% are male, with an average age of 34.7 years.
New Balance fans show strongest brand affinity for Puma (6.75×), ASICS (4.29×), and Beauty (1.51×) over the country average.
New Balance fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Provence-Alpes-Côte d'Azur (reach ~600K). These three regions account for the largest share of the active audience.
Beyond New Balance itself, the audience over-indexes on ASICS (4.29×), Beauty (1.51×), Sneakers (footwear) (2.66×), and JD Sports (3.14×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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