A data profile of the people who buy, follow and care about Disneyland in Italy — modelled from more than twelve digital signal sources. Disneyland has an estimated audience of 4,759,009 people in Italy.
The average Disneyland fan in Italy is 36.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Cuisine, Beverages, Pets, with strongest over-indexing on Cuisine (1.92× the country average).
Demographically, the Disneyland audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Disneyland fan in Italy is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Cuisine.
The key figures that characterise the Disneyland profile in Italy.
64.3% are female, 35.7% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 36.0 |
| Estimated audience size | 4,759,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Disneyland audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.3% |
| Japan | 18.0% |
| China | 7.9% |
Where the Disneyland audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.83× | |
| 02 | Sicilia | ~700K | 1.78× | |
| 03 | Puglia | ~500K | 1.55× | |
| 04 | Lazio | ~800K | 1.36× | |
| 05 | Lombardy | ~1M | 1.22× | |
| 06 | Calabria | ~200K | 1.14× | |
| 07 | Sardinia | ~200K | 1.14× | |
| 08 | Piedmont | ~300K | 0.99× | |
| 09 | Tuscany | ~300K | 0.93× | |
| 10 | Abruzzo | ~90K | 0.88× | |
| 11 | Liguria | ~100K | 0.87× | |
| 12 | Basilicata | ~40K | 0.82× | |
| 13 | Emilia-Romagna | ~300K | 0.81× | |
| 14 | Veneto | ~300K | 0.80× | |
| 15 | Marche | ~90K | 0.77× | |
| 16 | Umbria | ~60K | 0.76× | |
| 17 | Trentino-Alto Adige/Südtirol | ~70K | 0.74× | |
| 18 | Aosta Valley | ~9K | 0.73× | |
| 19 | Friuli-Venezia Giulia | ~60K | 0.72× | |
| 20 | Molise | ~20K | 0.70× |
The strongest cross-interests of the Disneyland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.44× | ||
| 02 | Primark | Shopping | 2.25× | ||
| 03 | Stranger Things | Movies & TV | 2.15× | ||
| 04 | Harry Potter | Movies & TV | 2.12× | ||
| 05 | Men's clothing | Fashion & Accessoires | 2.06× | ||
| 06 | Developmental psychology | Health | 2.03× | ||
| 07 | Uomini e Donne | Movies & TV | 1.98× | ||
| 08 | Take-out | Food & Beverages | 1.95× | ||
| 09 | Cuisine | Food & Beverages | 1.92× | ||
| 10 | Beverages | Food & Beverages | 1.71× | ||
| 11 | TikTok | Internet & Social Media | 1.71× | ||
| 12 | Pets | Pets & Animals | 1.65× | ||
| 13 | Woman | Kids & Family | 1.63× | ||
| 14 | Gift | Shopping | 1.61× | ||
| 15 | Games | Games | 1.54× | ||
| 16 | Europe | Travel & Leisure | 1.54× | ||
| 17 | Sicily | Travel & Leisure | 1.54× | ||
| 18 | Books | Literature | 1.54× | ||
| 19 | Clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.62× | |
| Pet Ownership | JOY | 1.61× | |
| Design Affinity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Spirituality | BALANCE | 1.00× |
Disneyland has an estimated audience of 4,759,009 people in Italy, concentrated in Lombardy and Campania.
64.3% of Disneyland fans are female, 35.7% are male, with an average age of 36.0 years.
Disneyland fans show strongest brand affinity for Cuisine (1.92×), Beverages (1.71×), and Pets (1.65×) over the country average.
Disneyland fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~1M), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Disneyland itself, the audience over-indexes on Beverages (1.71×), Pets (1.65×), Clothing (1.51×), and Consumer electronics (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Disneyland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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