A data profile of the people who buy, follow and care about Developmental psychology in Italy — modelled from more than twelve digital signal sources. Developmental psychology has an estimated audience of 9,081,227 people in Italy.
Developmental psychology has an estimated audience of 9,081,227 people in Italy. 70.7% are female, 29.3% are male, average age 43.3. Top brand affinities: Baby food, Wikipedia, Preschool, TicketOne, Child care.
Top brand affinities include Baby food, Wikipedia, Preschool, with strongest over-indexing on Baby food (7.86× the country average).
Demographically, the Developmental psychology audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Developmental psychology fan in Italy is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
The key figures that characterise the Developmental psychology profile in Italy.
70.7% are female, 29.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.3 |
| Estimated audience size | 9,081,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Developmental psychology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.3% |
| Brazil | 10.5% |
| Italy | 7.6% |
The strongest cross-interests of the Developmental psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 7.86× | ||
| 02 | Child safety seat | Kids & Family | 7.86× | ||
| 03 | Parental leave | Kids & Family | 7.86× | ||
| 04 | Powdered milk | Kids & Family | 7.86× | ||
| 05 | Bassinet | Kids & Family | 7.86× | ||
| 06 | Preschool | Kids & Family | 7.03× | ||
| 07 | Early childhood education | Business & Career | 6.53× | ||
| 08 | Breastfeeding | Kids & Family | 4.76× | ||
| 09 | New Testament | Politics & Society | 4.29× | ||
| 10 | Child care | Kids & Family | 4.00× | ||
| 11 | Wikipedia | Internet & Social Media | 3.02× | ||
| 12 | General practitioner | Health | 2.97× | ||
| 13 | TicketOne | Travel & Leisure | 2.78× | ||
| 14 | Genetics | Kids & Family | 2.73× | ||
| 15 | Volunteering | Politics & Society | 2.21× | ||
| 16 | OVS | Fashion & Accessoires | 2.10× | ||
| 17 | Confectionery | Food & Beverages | 2.03× | ||
| 18 | Toys | Games | 1.81× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.66× | ||
| 20 | Harry Potter | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.82× | |
| Community Orientation | OPEN | 1.49× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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