Rascasse Audience Intelligence

Developmental psychology Audience in United States

A data profile of the people who buy, follow and care about Developmental psychology in United States — modelled from more than twelve digital signal sources. Developmental psychology has an estimated audience of 27,791,298 people in United States.

#718among Topic in United States#39in Health

The average Developmental psychology fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Pinterest, FedEx, with strongest over-indexing on Child development (5.28× the country average).

Demographically, the Developmental psychology audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Developmental psychology fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Developmental psychology profile in United States.

Audience size
27.8M
in United States
Gender
71.7%♀
28.3% male
Age
41.6
average years
Country rank
#1050
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Developmental psychology fans

71.7% are female, 28.3% are male, average age 41.6.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Developmental psychology audience in United States
MetricValue
Female71.7%
Male28.3%
Average age41.6
Estimated audience size27,791,298
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Developmental psychology audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4922%
50+24%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Developmental psychology audience comes from United States.

Worldwide audience distribution share by country for Developmental psychology
CountryShare
United States23.3%
Brazil10.5%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Developmental psychology audience in United States is strongest.

Fig. 05

Top regions by affinity

Developmental psychology fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~500K1.41×
02Iowa~300K1.33×
03North Carolina~1M1.30×
04New Mexico~200K1.27×
05Oklahoma~400K1.22×
06Virginia~800K1.20×
07California~3.5M1.18×
08Rhode Island~100K1.15×
09Massachusetts~600K1.14×
10North Dakota~70K1.14×
11Kentucky~400K1.12×
12Alabama~400K1.10×
13Kansas~200K1.10×
14Maryland~500K1.08×
15Arkansas~200K1.08×
16Mississippi~200K1.07×
17Florida~2M1.06×
18Connecticut~300K1.06×
19New York~1.5M1.05×
20Georgia~900K1.05×
21Michigan~800K1.05×
22Hawaii~100K1.05×
23Pennsylvania~1M1.04×
24Minnesota~400K1.03×
25Washington, District of Columbia~90K1.03×
26West Virginia~100K1.02×
27Wisconsin~400K1.01×
28Nebraska~100K1.01×
29South Carolina~400K0.98×
30Delaware~80K0.98×
31New Jersey~700K0.97×
32Texas~2.5M0.96×
33Arizona~500K0.96×
34Maine~90K0.95×
35Vermont~50K0.95×
36Tennessee~500K0.92×
37Alaska~50K0.92×
38Missouri~400K0.91×
39South Dakota~60K0.91×
40Indiana~500K0.90×
41Illinois~800K0.88×
42Montana~70K0.87×
43Idaho~100K0.85×
44Nevada~200K0.84×
45New Hampshire~90K0.84×
46Ohio~700K0.83×
47Oregon~300K0.83×
48Utah~200K0.81×
49Washington~400K0.79×
50Colorado~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Developmental psychology, United States
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Developmental psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Developmental psychology audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career5.28×
02MothercareKids & Family4.95×
03Baby foodKids & Family3.68×
04Sustainable energyHome & Garden3.29×
05FedExBusiness & Career3.11×
06Weather forecastingHome & Garden3.08×
07Diaper bagKids & Family3.03×
08QVCMovies & TV2.96×
09KindergartenKids & Family2.76×
10Renewable energyBusiness & Career2.70×
11PinterestInternet & Social Media2.20×
12Planet FitnessSports2.18×
13Discount storesShopping2.11×
14Real propertyHome & Garden2.10×
15RedditInternet & Social Media1.98×
16Mortgage loansBusiness & Career1.88×
17Shopping mallsShopping1.86×
18SubwayFood & Beverages1.83×
19McDonald'sFood & Beverages1.81×
20AirbnbTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Developmental psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Developmental psychology audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.02×
SpiritualityBALANCE1.63×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Developmental psychology audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Developmental psychology have in United States?

Developmental psychology has an estimated audience of 27,791,298 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Developmental psychology fans?

71.7% of Developmental psychology fans are female, 28.3% are male, with an average age of 41.6 years.

03

Which brands do Developmental psychology fans like most?

Developmental psychology fans show strongest brand affinity for Child development (5.28×), Pinterest (2.2×), and FedEx (3.11×) over the country average.

04

Where do Developmental psychology fans live in United States?

Developmental psychology fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Developmental psychology fans also like?

Beyond Developmental psychology itself, the audience over-indexes on Pinterest (2.2×), FedEx (3.11×), Planet Fitness (2.18×), and Baby food (3.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Developmental psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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