A data profile of the people who buy, follow and care about Developmental psychology in United Kingdom — modelled from more than twelve digital signal sources. Developmental psychology has an estimated audience of 6,115,812 people in United Kingdom.
The average Developmental psychology fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Baby food, Child care, with strongest over-indexing on Wikipedia (3.03× the country average).
Demographically, the Developmental psychology audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Developmental psychology fan in United Kingdom is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Developmental psychology profile in United Kingdom.
77.4% are female, 22.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 43.2 |
| Estimated audience size | 6,115,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Developmental psychology audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.3% |
| Brazil | 10.5% |
| Italy | 7.6% |
Where the Developmental psychology audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.21× | |
| 02 | England | ~4.5M | 1.15× | |
| 03 | Yorkshire and the Humber | ~500K | 1.11× | |
| 04 | North East | ~300K | 1.10× | |
| 05 | South East | ~800K | 1.00× | |
| 06 | Northern Ireland | ~200K | 1.00× | |
| 07 | East of England | ~600K | 0.99× | |
| 08 | Scotland | ~500K | 0.98× | |
| 09 | South West | ~500K | 0.96× | |
| 10 | Wales | ~300K | 0.96× | |
| 11 | East Midlands | ~400K | 0.95× | |
| 12 | North West | ~500K | 0.84× |
The strongest cross-interests of the Developmental psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Special education | Business & Career | 6.69× | ||
| 02 | Child safety seat | Kids & Family | 4.73× | ||
| 03 | Baby food | Kids & Family | 4.13× | ||
| 04 | Adoption | Kids & Family | 3.49× | ||
| 05 | Political science | Business & Career | 3.15× | ||
| 06 | Wikipedia | Internet & Social Media | 3.03× | ||
| 07 | Child development | Business & Career | 3.02× | ||
| 08 | Child care | Kids & Family | 2.99× | ||
| 09 | Philanthropy | Arts & Culture | 2.49× | ||
| 10 | Confectionery | Food & Beverages | 2.43× | ||
| 11 | Zoo | Kids & Family | 2.31× | ||
| 12 | Lego | Kids & Family | 2.23× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.15× | ||
| 14 | Volunteering | Politics & Society | 2.00× | ||
| 15 | Politics | Politics & Society | 1.84× | ||
| 16 | Hobby | Home & Garden | 1.80× | ||
| 17 | IKEA | Home & Garden | 1.72× | ||
| 18 | Lidl | Shopping | 1.68× | ||
| 19 | Supermarket | Shopping | 1.57× | ||
| 20 | Primark | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.58× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.90× |
Developmental psychology has an estimated audience of 6,115,812 people in United Kingdom, concentrated in England and South East.
77.4% of Developmental psychology fans are female, 22.6% are male, with an average age of 43.2 years.
Developmental psychology fans show strongest brand affinity for Wikipedia (3.03×), Baby food (4.13×), and Child care (2.99×) over the country average.
Developmental psychology fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Developmental psychology itself, the audience over-indexes on Baby food (4.13×), Child care (2.99×), Politics (1.84×), and Hobby (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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