Rascasse Audience Intelligence

Developmental psychology Audience in Germany

A data profile of the people who buy, follow and care about Developmental psychology in Germany — modelled from more than twelve digital signal sources. Developmental psychology has an estimated audience of 5,289,470 people in Germany.

#605among Topic in Germany#22in Health

The average Developmental psychology fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Parental leave, Romper suit, Baby food, with strongest over-indexing on Parental leave (8.85× the country average).

Demographically, the Developmental psychology audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Developmental psychology fan in Germany is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Parental leave.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Developmental psychology profile in Germany.

Audience size
5.3M
in Germany
Gender
71.3%♀
28.7% male
Age
39.8
average years
Country rank
#970
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Developmental psychology fans

71.3% are female, 28.7% are male, average age 39.8.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Developmental psychology audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age39.8
Estimated audience size5,289,470
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Developmental psychology audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3924%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Developmental psychology audience comes from Germany.

Worldwide audience distribution share by country for Developmental psychology
CountryShare
United States23.3%
Brazil10.5%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Developmental psychology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Developmental psychology fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.23×
02Hamburg~100K1.18×
03Baden-Württemberg~800K1.10×
04Schleswig-Holstein~200K1.08×
05Berlin~300K1.07×
06Brandenburg~200K1.03×
07Sachsen~300K1.02×
08Rheinland-Pfalz~300K1.00×
09Sachsen-Anhalt~100K0.99×
10Niedersachsen~500K0.98×
11Mecklenburg-Vorpommern~100K0.96×
12Nordrhein-Westfalen~1M0.92×
13Thüringen~100K0.92×
14Hessen~400K0.91×
15Saarland~60K0.90×
16Bayern~700K0.82×
Fig. 06

Affinity by region

Affinity by region — Developmental psychology, Germany
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Developmental psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Developmental psychology audience
#·InterestCategoryAffinity×
01Romper suitFashion & Accessoires12.13×
02Suzuki JimnyCars & Mobility12.13×
03Johnson & JohnsonBeauty & Wellness12.13×
04BassinetKids & Family11.04×
05Powdered milkKids & Family9.20×
06Parental leaveKids & Family8.85×
07AdoptionKids & Family8.04×
08Educational toyKids & Family7.14×
09vertbaudetFashion & Accessoires7.11×
10DiaperKids & Family5.97×
11Child safety seatKids & Family5.90×
12Baby foodKids & Family5.65×
13Baby transportKids & Family5.43×
14PreschoolKids & Family5.26×
15Child developmentBusiness & Career4.74×
16Ernsting's familyShopping3.74×
17C&AShopping2.89×
18DeichmannShopping2.28×
19TK MaxxShopping2.06×
20TagesschauMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Developmental psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Developmental psychology audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.59×
IndulgenceJOY1.55×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Developmental psychology audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.90×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Developmental psychology have in Germany?

Developmental psychology has an estimated audience of 5,289,470 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Developmental psychology fans?

71.3% of Developmental psychology fans are female, 28.7% are male, with an average age of 39.8 years.

03

Which brands do Developmental psychology fans like most?

Developmental psychology fans show strongest brand affinity for Parental leave (8.85×), Romper suit (12.13×), and Baby food (5.65×) over the country average.

04

Where do Developmental psychology fans live in Germany?

Developmental psychology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~800K), and Bayern (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Developmental psychology fans also like?

Beyond Developmental psychology itself, the audience over-indexes on Romper suit (12.13×), Baby food (5.65×), Bassinet (11.04×), and Child development (4.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Developmental psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Developmental psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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