Rascasse Audience Intelligence

Johnson & Johnson Target Market in Germany

A data profile of the people who buy, follow and care about Johnson & Johnson in Germany — modelled from more than twelve digital signal sources. Johnson & Johnson has an estimated audience of 449,044 people in Germany.

#18among Personal care in Germany#1656among Brand in Germany#196in Beauty & Wellness

The average Johnson & Johnson fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Baby powder, Developmental psychology, Mothercare, with strongest over-indexing on Baby powder (17.14× the country average).

Demographically, the Johnson & Johnson audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Johnson & Johnson fan in Germany is more female, around 35.8 years old, with strong Individualism tendencies and a notable affinity for Baby powder.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnson & Johnson profile in Germany.

Audience size
449K
in Germany
Gender
73.5%♀
26.5% male
Age
35.8
average years
Country rank
#12779
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Johnson & Johnson

73.5% are female, 26.5% are male, average age 35.8.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Johnson & Johnson audience in Germany
MetricValue
Female73.5%
Male26.5%
Average age35.8
Estimated audience size449,044
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Johnson & Johnson audience in Germany
Age bracketShare%
16-1921%
20-2929%
30-3923%
40-4916%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Johnson & Johnson audience comes from Germany.

Worldwide audience distribution share by country for Johnson & Johnson
CountryShare
Brazil28.5%
Spain7.0%
Colombia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnson & Johnson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Johnson & Johnson customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K2.08×
02Schleswig-Holstein~30K1.73×
03Nordrhein-Westfalen~100K1.33×
04Baden-Württemberg~70K1.20×
05Hessen~40K1.14×
06Bayern~70K1.00×
07Berlin~20K0.97×
08Rheinland-Pfalz~20K0.92×
09Bremen~3K0.86×
10Saarland~5K0.83×
11Niedersachsen~40K0.81×
12Sachsen~20K0.71×
13Thüringen~8K0.71×
14Mecklenburg-Vorpommern~6K0.71×
15Brandenburg~10K0.69×
16Sachsen-Anhalt~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Johnson & Johnson, Germany
0.63×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnson & Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnson & Johnson audience
#·InterestCategoryAffinity×
01TeethingKids & Family26.19×
02Baby powderKids & Family17.14×
03MothercareKids & Family16.88×
04Toys "R" UsShopping14.02×
05Maternity hospitalKids & Family12.45×
06NeutrogenaBeauty & Wellness12.40×
07Developmental psychologyHealth12.13×
08Baby slingKids & Family11.89×
09Educational toyKids & Family11.88×
10BabywearingKids & Family11.40×
11ObstetricsKids & Family10.03×
12Montessori educationBusiness & Career7.97×
13American EnglishBusiness & Career7.86×
14Infant clothingKids & Family7.44×
15Baby monitorKids & Family7.29×
16Baby foodKids & Family6.63×
17Smyths ToysKids & Family4.46×
18ToddlerKids & Family4.37×
19ShampooBeauty & Wellness3.91×
20WomanKids & Family3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnson & Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnson & Johnson audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.26×
Healthy LifestyleBALANCE1.56×
CreativityOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnson & Johnson audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.71×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Johnson & Johnson's target market in Germany?

Johnson & Johnson's target market in Germany covers an estimated 449,044 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Johnson & Johnson customers?

73.5% of the Johnson & Johnson audience are female, 26.5% are male, with an average age of 35.8 years.

03

Which brands do Johnson & Johnson fans like most?

Johnson & Johnson fans show strongest brand affinity for Baby powder (17.14×), Developmental psychology (12.13×), and Mothercare (16.88×) over the country average.

04

Where do Johnson & Johnson fans live in Germany?

Johnson & Johnson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Johnson & Johnson fans also like?

Beyond Johnson & Johnson itself, the audience over-indexes on Developmental psychology (12.13×), Mothercare (16.88×), Babywearing (11.4×), and American English (7.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Johnson & Johnson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Johnson & Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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