Johnson & Johnson Audience in Germany
Johnson & Johnson has an estimated audience of 446,707 people in Germany. 73.5% are female, 26.5% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby powder, Developmental psychology, Mothercare, Babywearing, American English.
The average Johnson & Johnson fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby powder, Developmental psychology, Mothercare, with strongest over-indexing on Baby powder (17.14× the country average). Demographically, the Johnson & Johnson audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Johnson & Johnson fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 35.8 |
| Estimated audience size | 446,707 |
Audience persona
The typical Johnson & Johnson fan in Germany is more female, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Baby powder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,198 | 1.39× |
| Bayern | 72,460 | 1.01× |
| Baden-Württemberg | 71,455 | 1.17× |
| Hessen | 40,969 | 1.2× |
| Niedersachsen | 35,501 | 0.82× |
| Schleswig-Holstein | 29,172 | 1.82× |
| Hamburg | 21,615 | 2.14× |
| Rheinland-Pfalz | 20,476 | 0.91× |
| Berlin | 20,350 | 1.02× |
| Sachsen | 14,887 | 0.68× |
| Brandenburg | 8,507 | 0.61× |
| Thüringen | 6,886 | 0.6× |
| Sachsen-Anhalt | 5,906 | 0.51× |
| Mecklenburg-Vorpommern | 5,140 | 0.6× |
| Saarland | 3,832 | 0.7× |
| Bremen | 3,055 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby powder | 17.14× | Kids & Family |
| Developmental psychology | 12.13× | Health |
| Mothercare | 16.88× | Kids & Family |
| Babywearing | 11.4× | Kids & Family |
| American English | 7.86× | Business & Career |
| Baby food | 6.63× | Kids & Family |
| Educational toy | 11.88× | Kids & Family |
| Infant clothing | 7.44× | Kids & Family |
| Teething | 26.19× | Kids & Family |
| Toys "R" Us | 14.02× | Shopping |
| Toddler | 4.37× | Kids & Family |
| Smyths Toys | 4.46× | Kids & Family |
| Maternity hospital | 12.45× | Kids & Family |
| Montessori education | 7.97× | Business & Career |
| Baby sling | 11.89× | Kids & Family |
| Baby monitor | 7.29× | Kids & Family |
| Obstetrics | 10.03× | Kids & Family |
| Neutrogena | 12.4× | Beauty & Wellness |
| Woman | 3.15× | Kids & Family |
| Gerber | 20.61× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.57 |
| Creativity | OPEN | 1.27 |
| Indulgence | JOY | 1.27 |
| DIY Mentality | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 27.1% |
| Spain | 6.6% |
| Colombia | 6.2% |
See Johnson & Johnson audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Johnson & Johnson have in Germany?
Johnson & Johnson has an estimated audience of 446,707 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Johnson & Johnson fans?
73.5% of Johnson & Johnson fans are female, 26.5% are male, with an average age of 35.8 years.
Which brands do Johnson & Johnson fans like most?
Johnson & Johnson fans show strongest brand affinity for Baby powder (17.14×), Developmental psychology (12.13×), and Mothercare (16.88×) over the country average.
Where do Johnson & Johnson fans live in Germany?
Johnson & Johnson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,198), Bayern (reach 72,460), and Baden-Württemberg (reach 71,455). These three regions account for the largest share of the active audience.
What other brands do Johnson & Johnson fans also like?
Beyond Johnson & Johnson itself, the audience over-indexes on Developmental psychology (12.13×), Mothercare (16.88×), Babywearing (11.4×), and American English (7.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Johnson & Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.