Maternity hospital Audience in Germany
Maternity hospital has an estimated audience of 993,476 people in Germany. 81.0% are female, 19.0% are male, average age 33.5. Top brand affinities: Child care, Baby food, Livemusic, Pampers, Ernsting's family.
Top brand affinities include Child care, Baby food, Livemusic, with strongest over-indexing on Child care (14.03× the country average). Demographically, the Maternity hospital audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, Pet Ownership.
Category: Kids & Family · Type: Touchpoint
Demographics of Maternity hospital fans
| Metric | Value |
|---|---|
| Female | 81.0% |
| Male | 19.0% |
| Average age | 33.5 |
| Estimated audience size | 993,476 |
Audience persona
The typical Maternity hospital fan in Germany is more female, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for Child care.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child care | 14.03× | Kids & Family |
| Baby food | 8.23× | Kids & Family |
| Livemusic | 7.28× | Music & Radio |
| Pampers | 10.24× | Kids & Family |
| Ernsting's family | 6.4× | Shopping |
| vertbaudet | 12.5× | Fashion & Accessoires |
| Parental leave | 8.24× | Kids & Family |
| State school | 24× | Kids & Family |
| Bassinet | 11.23× | Kids & Family |
| Diaper | 8.81× | Kids & Family |
| Children's clothing | 4.63× | Fashion & Accessoires |
| Baby transport | 7.86× | Kids & Family |
| Romper suit | 9.35× | Fashion & Accessoires |
| Mothercare | 7.91× | Kids & Family |
| Emmanuel Macron | 9.93× | Politics & Society |
| Natural foods | 5.31× | Food & Beverages |
| C&A | 3.65× | Shopping |
| myToys | 9.17× | Shopping |
| JACK & JONES | 16.17× | Fashion & Accessoires |
| Maternity clothing | 11.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.23 |
| Pet Ownership | JOY | 1.67 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Creativity | OPEN | 1.5 |
| Price Sensitivity | PREMIUM | 1.38 |
| Individualism | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.8% |
| United States | 8.7% |
| France | 8.0% |
See Maternity hospital audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maternity hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.