A data profile of the people who buy, follow and care about Maternity hospital in Germany — modelled from more than twelve digital signal sources. Maternity hospital has an estimated audience of 993,476 people in Germany.
Maternity hospital has an estimated audience of 993,476 people in Germany. 81.0% are female, 19.0% are male, average age 33.5. Top brand affinities: Child care, Educational toy, Bassinet, Baby food, Volunteering.
Top brand affinities include Child care, Educational toy, Bassinet, with strongest over-indexing on Child care (13.88× the country average).
Demographically, the Maternity hospital audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, Individualism.
The typical Maternity hospital fan in Germany is more female, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for Child care.
The key figures that characterise the Maternity hospital profile in Germany.
81.0% are female, 19.0% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 81.0% |
| Male | 19.0% |
| Average age | 33.5 |
| Estimated audience size | 993,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 37% | |
| 30-39 | 25% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Maternity hospital audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 14.8% |
| United States | 8.7% |
| France | 8.0% |
The strongest cross-interests of the Maternity hospital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bugaboo | Kids & Family | 21.25× | ||
| 02 | Play-Doh | Kids & Family | 20.00× | ||
| 03 | Educational toy | Kids & Family | 19.17× | ||
| 04 | State school | Kids & Family | 18.15× | ||
| 05 | Bassinet | Kids & Family | 14.67× | ||
| 06 | Child care | Kids & Family | 13.88× | ||
| 07 | Romper suit | Fashion & Accessoires | 12.41× | ||
| 08 | vertbaudet | Fashion & Accessoires | 12.09× | ||
| 09 | Homeschooling | Politics & Society | 9.62× | ||
| 10 | myToys | Shopping | 8.85× | ||
| 11 | Baby transport | Kids & Family | 8.37× | ||
| 12 | Pampers | Kids & Family | 8.29× | ||
| 13 | Parental leave | Kids & Family | 7.46× | ||
| 14 | Maite Kelly | Music & Radio | 6.59× | ||
| 15 | Baby food | Kids & Family | 6.51× | ||
| 16 | Volunteering | Politics & Society | 6.48× | ||
| 17 | Ernsting's family | Shopping | 5.50× | ||
| 18 | Child development | Business & Career | 4.71× | ||
| 19 | Children's clothing | Fashion & Accessoires | 4.31× | ||
| 20 | C&A | Shopping | 3.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.39× | |
| Individualism | JOY | 1.62× | |
| Convenience Orientation | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.81× | |
| Spirituality | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Maternity hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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