A data profile of the people who buy, follow and care about Maternity hospital in United States — modelled from more than twelve digital signal sources. Maternity hospital has an estimated audience of 584,431 people in United States.
Maternity hospital has an estimated audience of 584,431 people in United States. 88.4% are female, 11.6% are male, average age 31.2. Top brand affinities: Child development, Mothercare, Water birth, Maternity clothing, Educational toy.
Top brand affinities include Child development, Mothercare, Water birth, with strongest over-indexing on Child development (37.5× the country average).
Demographically, the Maternity hospital audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.
The typical Maternity hospital fan in United States is more female, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Child development.
The key figures that characterise the Maternity hospital profile in United States.
88.4% are female, 11.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 88.4% |
| Male | 11.6% |
| Average age | 31.2 |
| Estimated audience size | 584,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 8% | |
| 50+ | 6% |
The strongest cross-interests of the Maternity hospital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water birth | Kids & Family | 123.68× | ||
| 02 | Child development | Business & Career | 37.50× | ||
| 03 | Mothercare | Kids & Family | 36.72× | ||
| 04 | Maternity clothing | Fashion & Accessoires | 34.00× | ||
| 05 | Swaddling | Kids & Family | 30.84× | ||
| 06 | Bassinet | Kids & Family | 22.90× | ||
| 07 | Fertility awareness | Health | 22.38× | ||
| 08 | Baby transport | Kids & Family | 20.80× | ||
| 09 | Educational toy | Kids & Family | 19.83× | ||
| 10 | Breast pump | Kids & Family | 18.58× | ||
| 11 | Costa Rica | Travel & Leisure | 9.87× | ||
| 12 | Child safety seat | Kids & Family | 9.10× | ||
| 13 | Baby food | Kids & Family | 8.49× | ||
| 14 | Kindergarten | Kids & Family | 8.17× | ||
| 15 | Breastfeeding | Kids & Family | 8.09× | ||
| 16 | Hair Extensions | Beauty & Wellness | 7.78× | ||
| 17 | IKEA | Home & Garden | 5.80× | ||
| 18 | Scooby-Doo | Movies & TV | 5.32× | ||
| 19 | Nordstrom | Shopping | 4.65× | ||
| 20 | Etsy | Fashion & Accessoires | 3.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.07× | |
| Pet Ownership | JOY | 2.96× | |
| Price Sensitivity | PREMIUM | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.88× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Maternity hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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