Water birth Audience in United States
Water birth has an estimated audience of 373,121 people in United States. 89.6% are female, 10.4% are male, average age 30.4. Top brand affinities: Cloth diaper, Nutrition and pregnancy, Baby shampoo, Parenting styles, Bib (garment).
Top brand affinities include Cloth diaper, Nutrition and pregnancy, Baby shampoo, with strongest over-indexing on Cloth diaper (59.17× the country average). Demographically, the Water birth audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
Category: Kids & Family · Type: Topic
Demographics of Water birth fans
| Metric | Value |
|---|---|
| Female | 89.6% |
| Male | 10.4% |
| Average age | 30.4 |
| Estimated audience size | 373,121 |
Audience persona
The typical Water birth fan in United States is more female, around 30.4 years old, with strong Pet Ownership tendencies and a notable affinity for Cloth diaper.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cloth diaper | 59.17× | Kids & Family |
| Nutrition and pregnancy | 108.78× | Health |
| Baby shampoo | 181.77× | Kids & Family |
| Parenting styles | 43.24× | Kids & Family |
| Bib (garment) | 137.36× | Kids & Family |
| Nuna | 118.01× | Kids & Family |
| Diaper bag | 25.23× | Kids & Family |
| Peg Perego | 143.75× | Kids & Family |
| UPPAbaby | 115× | Kids & Family |
| Natural childbirth | 65.34× | Kids & Family |
| Maternity package | 185.7× | Kids & Family |
| Prenatal nutrition | 134.64× | Health |
| Maternity hospital | 123.68× | Kids & Family |
| Infant clothing | 17.8× | Kids & Family |
| Home birth | 99.65× | Kids & Family |
| Infant bodysuit | 20.69× | Kids & Family |
| World Breastfeeding Week | 145.21× | Kids & Family |
| Babywearing | 25.37× | Kids & Family |
| Infant massage | 199.31× | Kids & Family |
| Brit milah | 221.05× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.21 |
| Luxury Orientation | PREMIUM | 1.66 |
| Family Orientation | CONSERVATISM | 1.65 |
| Indulgence | JOY | 1.61 |
| Creativity | OPEN | 1.37 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Italy | 4.8% |
| France | 3.8% |
See Water birth audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Water birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.