Water birth Audience in United States
Water birth has an estimated audience of 373,121 people in United States. 89.6% are female, 10.4% are male, average age 30.4. Top brand affinities: Water birth, Inglesina, Thyme Maternity, Isabella Oliver Maternity, Dr. Brown's.
Top brand affinities include Water birth, Inglesina, Thyme Maternity, with strongest over-indexing on Water birth (797.98× the country average). Demographically, the Water birth audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Design Affinity, Individualism.
Category: Kids & Family · Type: Topic
Demographics of Water birth fans
| Metric | Value |
|---|---|
| Female | 89.6% |
| Male | 10.4% |
| Average age | 30.4 |
| Estimated audience size | 373,121 |
Audience persona
The typical Water birth fan in United States is more female, around 30.4 years old, with strong Design Affinity tendencies and a notable affinity for Water birth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water birth | 797.98× | Kids & Family |
| Inglesina | 301.02× | Kids & Family |
| Thyme Maternity | 245.54× | Shopping |
| Isabella Oliver Maternity | 241.06× | Fashion & Accessoires |
| Dr. Brown's | 229.69× | Kids & Family |
| Babyzen | 225.67× | Kids & Family |
| Brit milah | 221.05× | Politics & Society |
| Baby Magic | 200.92× | Kids & Family |
| Infant massage | 199.31× | Kids & Family |
| Maternity package | 185.7× | Kids & Family |
| Baby shampoo | 181.77× | Kids & Family |
| Dreft | 165.81× | Home & Garden |
| Changing table | 157.35× | Kids & Family |
| Swaddle Designs | 154.55× | Kids & Family |
| World Breastfeeding Week | 145.21× | Kids & Family |
| Peg Perego | 143.75× | Kids & Family |
| Bib (garment) | 137.36× | Kids & Family |
| Prenatal nutrition | 134.64× | Health |
| Playtex Baby | 131.47× | Kids & Family |
| Maternity hospital | 123.68× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 14.76 |
| Individualism | JOY | 12.3 |
| Spirituality | BALANCE | 2.56 |
| Patriotism | CONSERVATISM | 2.46 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Convenience Orientation | PREMIUM | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Italy | 4.8% |
| France | 3.8% |
See Water birth audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Water birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.