A data profile of the people who buy, follow and care about Water birth in United States — modelled from more than twelve digital signal sources. Water birth has an estimated audience of 373,121 people in United States.
Water birth has an estimated audience of 373,121 people in United States. 89.6% are female, 10.4% are male, average age 30.4. Top brand affinities: Million Dollar Baby, Cloth diaper, Nutrition and pregnancy, Baby shampoo, Parenting styles.
Top brand affinities include Million Dollar Baby, Cloth diaper, Nutrition and pregnancy, with strongest over-indexing on Million Dollar Baby (110.66× the country average).
Demographically, the Water birth audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
The typical Water birth fan in United States is more female, around 30.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Million Dollar Baby.
The key figures that characterise the Water birth profile in United States.
89.6% are female, 10.4% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 89.6% |
| Male | 10.4% |
| Average age | 30.4 |
| Estimated audience size | 373,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 7% | |
| 50+ | 6% |
The strongest cross-interests of the Water birth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby Magic | Kids & Family | 200.92× | ||
| 02 | Maternity package | Kids & Family | 185.70× | ||
| 03 | Baby shampoo | Kids & Family | 181.77× | ||
| 04 | World Breastfeeding Week | Kids & Family | 145.21× | ||
| 05 | Peg Perego | Kids & Family | 143.75× | ||
| 06 | Bib (garment) | Kids & Family | 137.36× | ||
| 07 | Prenatal nutrition | Health | 134.64× | ||
| 08 | Maternity hospital | Kids & Family | 123.68× | ||
| 09 | Nuna | Kids & Family | 118.01× | ||
| 10 | UPPAbaby | Kids & Family | 115.00× | ||
| 11 | Million Dollar Baby | Movies & TV | 110.66× | ||
| 12 | Nutrition and pregnancy | Health | 108.78× | ||
| 13 | Home birth | Kids & Family | 99.65× | ||
| 14 | Natural childbirth | Kids & Family | 65.34× | ||
| 15 | Cloth diaper | Kids & Family | 59.17× | ||
| 16 | Parenting styles | Kids & Family | 43.24× | ||
| 17 | Babywearing | Kids & Family | 25.37× | ||
| 18 | Diaper bag | Kids & Family | 25.23× | ||
| 19 | Infant bodysuit | Kids & Family | 20.69× | ||
| 20 | Infant clothing | Kids & Family | 17.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.91× | |
| Family Orientation | CONSERVATISM | 2.03× | |
| Indulgence | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Water birth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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