Maternity package Audience in United States
Maternity package has an estimated audience of 311,899 people in United States. 92.4% are female, 7.6% are male, average age 30.7. Top brand affinities: Child development, Mothercare, Baby food, Water birth, Maternity clothing.
Top brand affinities include Child development, Mothercare, Baby food, with strongest over-indexing on Child development (35.16× the country average). Demographically, the Maternity package audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Category: Kids & Family · Type: Topic
Demographics of Maternity package fans
| Metric | Value |
|---|---|
| Female | 92.4% |
| Male | 7.6% |
| Average age | 30.7 |
| Estimated audience size | 311,899 |
Audience persona
The typical Maternity package fan in United States is more female, around 30.7 years old, with strong Pet Ownership tendencies and a notable affinity for Child development.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child development | 35.16× | Business & Career |
| Mothercare | 44.51× | Kids & Family |
| Baby food | 25.77× | Kids & Family |
| Water birth | 132.49× | Kids & Family |
| Maternity clothing | 28.58× | Fashion & Accessoires |
| Parental leave | 23.17× | Kids & Family |
| Google Maps | 6.83× | Internet & Social Media |
| Indeed.com | 6.04× | Business & Career |
| Capital One | 5.46× | Business & Career |
| Scooby-Doo | 7.07× | Movies & TV |
| Baby transport | 18.18× | Kids & Family |
| Bassinet | 20.41× | Kids & Family |
| Google News | 6.97× | News |
| Bachelor of Business Administration | 44.12× | Business & Career |
| Khan Academy | 9.65× | Business & Career |
| Ethical consumerism | 12.47× | Shopping |
| Child safety seat | 11.05× | Kids & Family |
| Circle K | 6.91× | Shopping |
| Enterprise Rent-A-Car | 5.95× | Cars & Mobility |
| Kendra Scott | 10.13× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.48 |
| Price Sensitivity | PREMIUM | 2.1 |
| Indulgence | JOY | 2.04 |
| Luxury Orientation | PREMIUM | 2.04 |
| Family Orientation | CONSERVATISM | 1.61 |
| DIY Mentality | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Japan | 5.5% |
| United Kingdom | 3.7% |
See Maternity package audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maternity package. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.