A data profile of the people who buy, follow and care about Maternity package in United States — modelled from more than twelve digital signal sources. Maternity package has an estimated audience of 311,899 people in United States.
Maternity package has an estimated audience of 311,899 people in United States. 92.4% are female, 7.6% are male, average age 30.7. Top brand affinities: Child development, Baby food, Mothercare, Water birth, Parental leave.
Top brand affinities include Child development, Baby food, Mothercare, with strongest over-indexing on Child development (54.39× the country average).
Demographically, the Maternity package audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Indulgence, Pet Ownership.
The typical Maternity package fan in United States is more female, around 30.7 years old, with strong Indulgence tendencies and a notable affinity for Child development.
The key figures that characterise the Maternity package profile in United States.
92.4% are female, 7.6% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 92.4% |
| Male | 7.6% |
| Average age | 30.7 |
| Estimated audience size | 311,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 45% | |
| 30-39 | 19% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Maternity package audience comes from United States.
| Country | Share |
|---|---|
| United States | 13.4% |
| Japan | 5.5% |
| United Kingdom | 3.7% |
The strongest cross-interests of the Maternity package audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water birth | Kids & Family | 185.70× | ||
| 02 | Child development | Business & Career | 54.39× | ||
| 03 | Mothercare | Kids & Family | 52.38× | ||
| 04 | Parental leave | Kids & Family | 36.57× | ||
| 05 | Baby food | Kids & Family | 36.10× | ||
| 06 | Swaddling | Kids & Family | 24.68× | ||
| 07 | Maternity clothing | Fashion & Accessoires | 19.98× | ||
| 08 | Bassinet | Kids & Family | 19.94× | ||
| 09 | Powdered milk | Kids & Family | 19.43× | ||
| 10 | Child safety seat | Kids & Family | 19.04× | ||
| 11 | Educational toy | Kids & Family | 18.21× | ||
| 12 | Baby transport | Kids & Family | 16.43× | ||
| 13 | Early childhood education | Business & Career | 11.69× | ||
| 14 | Kindergarten | Kids & Family | 11.19× | ||
| 15 | Breastfeeding | Kids & Family | 10.23× | ||
| 16 | Milk | Food & Beverages | 5.17× | ||
| 17 | Scooby-Doo | Movies & TV | 5.11× | ||
| 18 | IKEA | Home & Garden | 4.13× | ||
| 19 | Nordstrom | Shopping | 3.97× | ||
| 20 | Etsy | Fashion & Accessoires | 3.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.74× | |
| Pet Ownership | JOY | 3.26× | |
| Price Sensitivity | PREMIUM | 3.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Maternity package. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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