Rascasse Audience Intelligence

Powdered milk Audience in United States

A data profile of the people who buy, follow and care about Powdered milk in United States — modelled from more than twelve digital signal sources. Powdered milk has an estimated audience of 4,199,726 people in United States.

#4198among Topic in United States#204in Kids & Family

The average Powdered milk fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile app, Masha and the Bear, Child, with strongest over-indexing on Mobile app (2.83× the country average).

Demographically, the Powdered milk audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Powdered milk fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Mobile app.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powdered milk profile in United States.

Audience size
4.2M
in United States
Gender
81.3%♀
18.7% male
Age
35.2
average years
Country rank
#7722
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Powdered milk fans

81.3% are female, 18.7% are male, average age 35.2.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Powdered milk audience in United States
MetricValue
Female81.3%
Male18.7%
Average age35.2
Estimated audience size4,199,726
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Powdered milk audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4915%
50+12%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Powdered milk audience comes from United States.

Worldwide audience distribution share by country for Powdered milk
CountryShare
Japan16.6%
United States13.6%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powdered milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Powdered milk fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~80K1.30×
02Mississippi~40K1.24×
03Louisiana~60K1.18×
04Georgia~100K1.12×
05Minnesota~70K1.12×
06Maryland~80K1.10×
07Arkansas~40K1.10×
08Missouri~70K1.09×
09North Carolina~100K1.08×
10Indiana~80K1.08×
11West Virginia~20K1.08×
12South Carolina~70K1.06×
13Illinois~100K1.05×
14Tennessee~90K1.05×
15Kentucky~50K1.04×
16Alaska~9K1.04×
17Michigan~100K1.03×
18North Dakota~9K1.03×
19Hawaii~20K1.02×
20Kansas~30K1.01×
21Montana~10K1.01×
22Pennsylvania~100K1.00×
23Oregon~50K1.00×
24Oklahoma~50K1.00×
25Iowa~30K1.00×
26Ohio~100K0.99×
27Washington~80K0.99×
28Massachusetts~80K0.99×
29Wisconsin~60K0.99×
30Florida~300K0.98×
31Virginia~100K0.98×
32Nebraska~20K0.98×
33New Jersey~100K0.97×
34Connecticut~40K0.97×
35Maine~10K0.97×
36South Dakota~9K0.97×
37Texas~300K0.96×
38Idaho~20K0.95×
39New Mexico~20K0.95×
40New York~200K0.94×
41Nevada~40K0.94×
42Delaware~10K0.94×
43California~400K0.93×
44Vermont~7K0.93×
45Utah~30K0.91×
46New Hampshire~20K0.91×
47Rhode Island~10K0.91×
48Arizona~80K0.89×
49Washington, District of Columbia~10K0.82×
50Colorado~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Powdered milk, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powdered milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powdered milk audience
#·InterestCategoryAffinity×
01Masha and the BearMovies & TV23.79×
02Infant bodysuitKids & Family4.74×
03Infant clothingKids & Family3.72×
04Mobile appTechnology & Electronics2.83×
05InfantKids & Family2.74×
06WaterFood & Beverages2.54×
07CouponsShopping2.45×
08Sales promotionShopping2.43×
09GiftShopping2.39×
10ChildKids & Family2.32×
11EatingFood & Beverages2.13×
12HappinessHealth2.10×
13EducationBusiness & Career2.04×
14RecipesFood & Beverages1.92×
15BeveragesFood & Beverages1.74×
16Food and drinkFood & Beverages1.70×
17FoodFood & Beverages1.65×
18Fitness and wellnessSports1.57×
19RestaurantsFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powdered milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powdered milk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Healthy LifestyleBALANCE1.41×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powdered milk audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.93×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Powdered milk have in United States?

Powdered milk has an estimated audience of 4,199,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Powdered milk fans?

81.3% of Powdered milk fans are female, 18.7% are male, with an average age of 35.2 years.

03

Which brands do Powdered milk fans like most?

Powdered milk fans show strongest brand affinity for Mobile app (2.83×), Masha and the Bear (23.79×), and Child (2.32×) over the country average.

04

Where do Powdered milk fans live in United States?

Powdered milk fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Powdered milk fans also like?

Beyond Powdered milk itself, the audience over-indexes on Masha and the Bear (23.79×), Child (2.32×), Infant (2.74×), and Water (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Powdered milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Powdered milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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