Powdered milk Audience in United States

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Powdered milk has an estimated audience of 4,199,726 people in United States. 81.3% are female, 18.7% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Mobile app, Child, Infant, Water, Food and drink.

The average Powdered milk fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile app, Child, Infant, with strongest over-indexing on Mobile app (2.83× the country average). Demographically, the Powdered milk audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Powdered milk fans

Demographic split for Powdered milk audience in United States
MetricValue
Female81.3%
Male18.7%
Average age35.2
Estimated audience size4,199,726

Audience persona

The typical Powdered milk fan in United States is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Mobile app.

Top regions in United States

Top regions ranked by reach for Powdered milk in United States
RegionReachAffinity
California477,4551.03×
Texas351,7600.97×
Florida273,7280.96×
New York238,0581.01×
Illinois153,1841.09×
Pennsylvania146,0971.03×
Ohio132,8241.03×
North Carolina128,9691.02×
Georgia127,3000.98×
Michigan115,3081.05×
New Jersey105,0960.98×
Virginia100,5600.98×
Washington90,5401.07×
Massachusetts90,1941.09×
Tennessee85,7711.02×
Arizona82,3180.96×
Indiana81,9581.07×
Missouri79,0471.17×
Maryland77,5471.07×
Minnesota71,4831.19×
Alabama66,9441.14×
Wisconsin62,9731×
South Carolina59,3910.94×
Colorado58,0290.88×
Kentucky54,7731.04×
Louisiana53,6750.99×
Oregon51,6811.07×
Oklahoma50,6531.09×
Connecticut42,8001.02×
Nevada38,9940.96×
Utah38,2661.02×
Iowa36,7561.06×
Arkansas35,7981.03×
Mississippi35,2771.02×
Kansas34,7781.05×
West Virginia20,9581.07×
Idaho20,3670.97×
Nebraska20,0560.95×
New Mexico19,8540.94×
Hawaii19,0261.05×
New Hampshire14,6590.89×
Maine14,2430.95×
Montana11,7661.01×
Rhode Island11,1490.83×
Delaware10,1580.88×
Alaska9,7281.08×
North Dakota9,1691.06×
South Dakota8,8930.92×
Washington, District of Columbia8,7140.69×
Vermont5,7210.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powdered milk audience
BrandAffinityCategory
Mobile app2.83×Technology & Electronics
Child2.32×Kids & Family
Infant2.74×Kids & Family
Water2.54×Food & Beverages
Food and drink1.7×Food & Beverages
Gift2.39×Shopping
Masha and the Bear23.79×Movies & TV
Sales promotion2.43×Shopping
Coupons2.45×Shopping
Food1.65×Food & Beverages
Education2.04×Business & Career
Happiness2.1×Health
Fitness and wellness1.57×Sports
Beverages1.74×Food & Beverages
Movies1.51×Movies & TV
Infant clothing3.72×Kids & Family
Recipes1.92×Food & Beverages
Eating2.13×Food & Beverages
Infant bodysuit4.74×Kids & Family
Restaurants1.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powdered milk audience
TraitClusterScore
Price SensitivityPREMIUM1.37
Luxury OrientationPREMIUM1.33
DIY MentalityTHRILL1.27
Pet OwnershipJOY1.26
CreativityOPEN1.25
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Powdered milk
CountryShare
Japan16.6%
United States13.6%
Germany5.5%

See Powdered milk audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Powdered milk have in United States?

Powdered milk has an estimated audience of 4,199,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Powdered milk fans?

81.3% of Powdered milk fans are female, 18.7% are male, with an average age of 35.2 years.

Which brands do Powdered milk fans like most?

Powdered milk fans show strongest brand affinity for Mobile app (2.83×), Child (2.32×), and Infant (2.74×) over the country average.

Where do Powdered milk fans live in United States?

Powdered milk fans in United States are most concentrated in California (reach 477,455), Texas (reach 351,760), and Florida (reach 273,728). These three regions account for the largest share of the active audience.

What other brands do Powdered milk fans also like?

Beyond Powdered milk itself, the audience over-indexes on Child (2.32×), Infant (2.74×), Water (2.54×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powdered milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.