Rascasse Audience Intelligence

Masha and the Bear Audience in United States

A data profile of the people who buy, follow and care about Masha and the Bear in United States — modelled from more than twelve digital signal sources. Masha and the Bear has an estimated audience of 1,183,192 people in United States.

#402among TV series in United States#1538among Movie / TV Show / Series in United States#3688in Movies & TV

The average Masha and the Bear fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, My Little Pony, The Dubai Mall, with strongest over-indexing on Zootopia (103.9× the country average).

Demographically, the Masha and the Bear audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masha and the Bear fan in United States is more female, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masha and the Bear profile in United States.

Audience size
1.2M
in United States
Gender
67.7%♀
32.3% male
Age
38.3
average years
Country rank
#21075
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masha and the Bear viewers

67.7% are female, 32.3% are male, average age 38.3.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Masha and the Bear audience in United States
MetricValue
Female67.7%
Male32.3%
Average age38.3
Estimated audience size1,183,192
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Masha and the Bear audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3921%
40-4916%
50+20%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Masha and the Bear audience comes from United States.

Worldwide audience distribution share by country for Masha and the Bear
CountryShare
Italy14.3%
Mexico9.0%
United States8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masha and the Bear audience in United States is strongest.

Fig. 05

Top regions by affinity

Masha and the Bear fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.42×
02California~100K1.31×
03Mississippi~10K1.29×
04New Jersey~30K1.28×
05New York~60K1.24×
06West Virginia~5K1.19×
07Louisiana~10K1.18×
08Oklahoma~10K1.16×
09Virginia~30K1.14×
10Maryland~20K1.12×
11Alaska~2K1.12×
12Florida~70K1.11×
13Illinois~30K1.11×
14Connecticut~10K1.11×
15Rhode Island~3K1.11×
16Georgia~30K1.09×
17North Carolina~30K1.09×
18South Carolina~20K1.09×
19Alabama~10K1.08×
20Kentucky~10K1.08×
21Arkansas~8K1.08×
22Pennsylvania~30K1.07×
23Washington~20K1.07×
24Massachusetts~20K1.05×
25Tennessee~20K1.04×
26Nebraska~5K1.04×
27Arizona~20K1.02×
28Colorado~10K0.99×
29Indiana~20K0.98×
30Michigan~20K0.96×
31Nevada~9K0.96×
32Delaware~2K0.95×
33Utah~8K0.93×
34Ohio~30K0.92×
35Idaho~4K0.92×
36New Mexico~4K0.91×
37Minnesota~10K0.89×
38Oregon~9K0.89×
39Wisconsin~10K0.85×
40Hawaii~3K0.85×
41Kansas~6K0.84×
42South Dakota~2K0.84×
43Missouri~10K0.83×
44Montana~2K0.83×
45Iowa~6K0.81×
46Maine~3K0.81×
47North Dakota~2K0.80×
48Vermont~1K0.77×
49New Hampshire~3K0.76×
50Washington, District of Columbia~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Masha and the Bear, United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masha and the Bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masha and the Bear audience
#·InterestCategoryAffinity×
01The Dubai MallFashion & Accessoires192.39×
02ZootopiaMovies & TV103.90×
03Kung Fu PandaMovies & TV83.12×
04My Little PonyKids & Family81.24×
05Minnie MouseMovies & TV34.45×
06Dora the ExplorerMovies & TV33.01×
07Nick Jr.Movies & TV31.41×
08Educational toyKids & Family29.74×
09Finding NemoMovies & TV27.14×
10Powdered milkKids & Family23.79×
11Bubble GuppiesMovies & TV22.65×
12ScrabbleGames18.55×
13Baking powderFood & Beverages17.89×
14Child developmentBusiness & Career16.73×
15Sesame StreetKids & Family16.01×
16MothercareKids & Family13.64×
17Build-A-Bear WorkshopKids & Family13.58×
18Child safety seatKids & Family12.37×
19ShrekMovies & TV11.23×
20Baby foodKids & Family7.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masha and the Bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masha and the Bear audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.86×
Convenience OrientationPREMIUM1.70×
Price SensitivityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masha and the Bear audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Design AffinityPREMIUM0.79×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masha and the Bear have in United States?

Masha and the Bear has an estimated audience of 1,183,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Masha and the Bear viewers?

67.7% of Masha and the Bear fans are female, 32.3% are male, with an average age of 38.3 years.

03

Which brands do Masha and the Bear fans like most?

Masha and the Bear fans show strongest brand affinity for Zootopia (103.9×), My Little Pony (81.24×), and The Dubai Mall (192.39×) over the country average.

04

Where do Masha and the Bear fans live in United States?

Masha and the Bear fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Masha and the Bear fans also like?

Beyond Masha and the Bear itself, the audience over-indexes on My Little Pony (81.24×), The Dubai Mall (192.39×), Kung Fu Panda (83.12×), and Nick Jr. (31.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Masha and the Bear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Masha and the Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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