Masha and the Bear Audience in United States

Masha and the Bear logo

Masha and the Bear has an estimated audience of 921,769 people in United States. 67.7% are female, 32.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Saving, Gran Torino, Whataburger, Nationality, UK garage.

The average Masha and the Bear fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Gran Torino, Whataburger, with strongest over-indexing on Saving (10.78× the country average). Demographically, the Masha and the Bear audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Masha and the Bear fans

Demographic split for Masha and the Bear audience in United States
MetricValue
Female67.7%
Male32.3%
Average age38.3
Estimated audience size921,769

Audience persona

The typical Masha and the Bear fan in United States is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Masha and the Bear in United States
RegionReachAffinity
California136,7101.35×
Texas115,1111.45×
Florida73,2591.17×
New York66,4261.29×
Illinois35,8281.17×
Pennsylvania33,7111.09×
New Jersey30,7041.31×
North Carolina30,3781.1×
Georgia29,6091.04×
Ohio26,0530.92×
Virginia25,1881.12×
Michigan23,2160.96×
Tennessee20,7561.12×
Washington20,1141.09×
Massachusetts20,0531.1×
Arizona18,3320.97×
Maryland18,2961.15×
Indiana17,0161.01×
Louisiana14,9431.26×
Alabama13,7371.07×
Colorado13,7000.94×
South Carolina13,6920.99×
Oklahoma12,3531.21×
Missouri12,2600.83×
Kentucky12,0431.04×
Wisconsin11,7540.85×
Minnesota11,7100.89×
Connecticut10,2871.11×
Oregon9,4650.9×
Mississippi9,2511.22×
Nevada8,7320.98×
Arkansas8,1921.08×
Utah7,2200.87×
Iowa6,3090.83×
Kansas6,0220.83×
West Virginia5,5371.29×
Nebraska4,8941.06×
Idaho4,0930.89×
New Mexico3,9320.85×
Hawaii3,4660.87×
Rhode Island3,0671.05×
New Hampshire2,6810.74×
Maine2,5380.77×
Delaware2,2050.87×
Montana2,1470.84×
Washington, District of Columbia2,0150.73×
Alaska1,7030.86×
South Dakota1,4550.68×
North Dakota1,2520.66×
Wyoming1,2420.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Masha and the Bear audience
BrandAffinityCategory
Saving10.78×Business & Career
Gran Torino15.2×Movies & TV
Whataburger3×Food & Beverages
Nationality2.89×Politics & Society
UK garage6.14×Music & Radio
Elsword17.86×Games
Combat sport1.72×Sports
Stamp collecting4.39×Home & Garden
Saxophone technique16.81×Music & Radio
Bank account1.83×Business & Career
Home staging3.87×Home & Garden
Israel1.55×Travel & Leisure
Mothercare2.31×Kids & Family
Kansas1.66×Travel & Leisure
Google Photos1.55×Technology & Electronics
Voter registration2.88×Politics & Society
Box lacrosse4.79×Sports
Staycation1.81×Home & Garden
Sacred Heart Catholic Church (Dubuque, Iowa)6.12×Politics & Society
Kendra Scott1.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Masha and the Bear audience
TraitClusterScore
Family OrientationCONSERVATISM1.78
ExtroversionTHRILL1.59
LGBTQ+ IdentityOPEN1.51
Price SensitivityPREMIUM1.4
Convenience OrientationPREMIUM1.38
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Masha and the Bear
CountryShare
Italy10.9%
United States8.8%
India7.8%

See Masha and the Bear audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Masha and the Bear have in United States?

Masha and the Bear has an estimated audience of 921,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Masha and the Bear fans?

67.7% of Masha and the Bear fans are female, 32.3% are male, with an average age of 38.3 years.

Which brands do Masha and the Bear fans like most?

Masha and the Bear fans show strongest brand affinity for Saving (10.78×), Gran Torino (15.2×), and Whataburger (3×) over the country average.

Where do Masha and the Bear fans live in United States?

Masha and the Bear fans in United States are most concentrated in California (reach 136,710), Texas (reach 115,111), and Florida (reach 73,259). These three regions account for the largest share of the active audience.

What other brands do Masha and the Bear fans also like?

Beyond Masha and the Bear itself, the audience over-indexes on Gran Torino (15.2×), Whataburger (3×), Nationality (2.89×), and UK garage (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Masha and the Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.