Rascasse Audience Intelligence

Masha and the Bear Audience in Germany

Name: Masha and the Bear — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Masha and the Bear in Germany — modelled from more than twelve digital signal sources. Masha and the Bear has an estimated audience of 505,322 people in Germany.

#208among TV series in Germany #616among Movie / TV Show / Series in Germany #1808in Movies & TV

The average Masha and the Bear fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Fireman Sam, Malcolm in the Middle, with strongest over-indexing on Scooby-Doo (23.35× the country average).

Demographically, the Masha and the Bear audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Masha and the Bear fan in Germany is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masha and the Bear profile in Germany.

Audience size

505K

in Germany

Gender

68.7%♀

31.3% male

Age

41.7

average years

Country rank

#11634

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Masha and the Bear viewers

68.7% are female, 31.3% are male, average age 41.7.

Fig. 02

Gender split

68.7%

Female

31.3%

Male

Demographic split for Masha and the Bear audience in Germany
Metric	Value
Female	68.7%
Male	31.3%
Average age	41.7
Estimated audience size	505,322

Fig. 03

Age distribution

Age distribution of the Masha and the Bear audience in Germany
Age bracket	Share	%
16-19		7%
20-29		22%
30-39		29%
40-49		24%
50+		20%

Fig. 04

Worldwide distribution

3.6%

of the worldwide Masha and the Bear audience comes from Germany.

Worldwide audience distribution share by country for Masha and the Bear
Country	Share
Italy	14.3%
Mexico	9.0%
United States	8.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masha and the Bear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Masha and the Bear fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~100K	1.15×
02	Sachsen	~30K	1.12×
03	Baden-Württemberg	~80K	1.11×
04	Rheinland-Pfalz	~30K	1.10×
05	Thüringen	~10K	1.10×
06	Mecklenburg-Vorpommern	~10K	1.09×
07	Niedersachsen	~50K	1.07×
08	Brandenburg	~20K	1.05×
09	Bayern	~90K	1.03×
10	Saarland	~6K	1.00×
11	Hessen	~40K	0.98×
12	Berlin	~20K	0.95×
13	Hamburg	~10K	0.89×
14	Bremen	~4K	0.88×
15	Sachsen-Anhalt	~10K	0.87×
16	Schleswig-Holstein	~10K	0.76×

Affinity by region — Masha and the Bear, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masha and the Bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masha and the Bear audience
#	Interest	Category	×
01	Dora the Explorer	Movies & TV	53.36×
02	The Last Ship (TV series)	Movies & TV	52.29×
03	Fireman Sam	Movies & TV	41.73×
04	Basic Instinct	Movies & TV	41.61×
05	Austin Powers (film series)	Movies & TV	35.08×
06	Kim Possible	Movies & TV	34.50×
07	Toilet training	Kids & Family	33.96×
08	Descendants (2015 film)	Movies & TV	31.45×
09	Malcolm in the Middle	Movies & TV	27.17×
10	Big Time Rush	Movies & TV	27.14×
11	Scooby-Doo	Movies & TV	23.35×
12	Knight Rider (1982 TV series)	Movies & TV	23.03×
13	The Grand Budapest Hotel	Movies & TV	20.00×
14	Schleich	Kids & Family	16.71×
15	Beetlejuice	Movies & TV	14.29×
16	PAW Patrol	Movies & TV	14.25×
17	Stitch!	Movies & TV	14.21×
18	James Bond	Movies & TV	10.99×
19	Anime convention	Literature	7.85×
20	Sportschau	Sports	4.09×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masha and the Bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Masha and the Bear audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.74×
Quality Awareness	PREMIUM	1.63×
Convenience Orientation	PREMIUM	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Masha and the Bear audience · Rather not
Trait	Cluster	Score
Sports Activity	POWER	0.65×
Luxury Orientation	PREMIUM	0.68×
Individualism	JOY	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Masha and the Bear have in Germany?

Masha and the Bear has an estimated audience of 505,322 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Masha and the Bear viewers?

68.7% of Masha and the Bear fans are female, 31.3% are male, with an average age of 41.7 years.

Which brands do Masha and the Bear fans like most?

Masha and the Bear fans show strongest brand affinity for Scooby-Doo (23.35×), Fireman Sam (41.73×), and Malcolm in the Middle (27.17×) over the country average.

Where do Masha and the Bear fans live in Germany?

Masha and the Bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Masha and the Bear fans also like?

Beyond Masha and the Bear itself, the audience over-indexes on Fireman Sam (41.73×), Malcolm in the Middle (27.17×), Kim Possible (34.5×), and Beetlejuice (14.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Masha and the Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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