Masha and the Bear Audience in Germany
Masha and the Bear has an estimated audience of 304,214 people in Germany. 68.7% are female, 31.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solo climbing, Artistic inspiration, Rossmann, Enzkreis, Home Office.
The average Masha and the Bear fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solo climbing, Artistic inspiration, Rossmann, with strongest over-indexing on Solo climbing (13.08× the country average). Demographically, the Masha and the Bear audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Masha and the Bear fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 41.7 |
| Estimated audience size | 304,214 |
Audience persona
The typical Masha and the Bear fan in Germany is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Solo climbing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,071 | 1.19× |
| Bayern | 88,023 | 1.07× |
| Baden-Württemberg | 79,750 | 1.14× |
| Niedersachsen | 56,069 | 1.13× |
| Hessen | 38,986 | 1× |
| Sachsen | 29,277 | 1.16× |
| Rheinland-Pfalz | 28,629 | 1.11× |
| Berlin | 22,256 | 0.97× |
| Brandenburg | 16,927 | 1.06× |
| Thüringen | 14,104 | 1.08× |
| Schleswig-Holstein | 13,954 | 0.76× |
| Mecklenburg-Vorpommern | 10,681 | 1.09× |
| Hamburg | 10,335 | 0.89× |
| Sachsen-Anhalt | 8,679 | 0.65× |
| Saarland | 5,628 | 0.89× |
| Bremen | 3,512 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solo climbing | 13.08× | Sports |
| Artistic inspiration | 4× | Arts & Culture |
| Rossmann | 2.5× | Shopping |
| Enzkreis | 28.62× | Travel & Leisure |
| Home Office | 3.5× | Business & Career |
| Lika | 63.65× | Travel & Leisure |
| Este, Veneto | 6.03× | Travel & Leisure |
| Klis | 52.36× | Travel & Leisure |
| VfL Wolfsburg | 3.35× | Sports |
| Mothercare | 3.75× | Kids & Family |
| Howard Wolowitz | 20× | Movies & TV |
| Braun Büffel | 14.33× | Fashion & Accessoires |
| Eurodressage | 18.92× | Sports |
| Kuopio | 21.12× | Travel & Leisure |
| Figure painting (hobby) | 5.56× | Arts & Culture |
| Progressive rock | 2.01× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Ipekyol | 4.62× | Shopping |
| Harvey Mudd College | 20× | Business & Career |
| Škoda Kodiaq | 2.22× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.13 |
| DIY Mentality | THRILL | 1.56 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Tradition | CONSERVATISM | 1.49 |
| Creativity | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.9% |
| United States | 8.8% |
| India | 7.8% |
See Masha and the Bear audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Masha and the Bear have in Germany?
Masha and the Bear has an estimated audience of 304,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Masha and the Bear fans?
68.7% of Masha and the Bear fans are female, 31.3% are male, with an average age of 41.7 years.
Which brands do Masha and the Bear fans like most?
Masha and the Bear fans show strongest brand affinity for Solo climbing (13.08×), Artistic inspiration (4×), and Rossmann (2.5×) over the country average.
Where do Masha and the Bear fans live in Germany?
Masha and the Bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,071), Bayern (reach 88,023), and Baden-Württemberg (reach 79,750). These three regions account for the largest share of the active audience.
What other brands do Masha and the Bear fans also like?
Beyond Masha and the Bear itself, the audience over-indexes on Artistic inspiration (4×), Rossmann (2.5×), Enzkreis (28.62×), and Home Office (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Masha and the Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.