Rascasse Audience Intelligence

Water Audience in United States

A data profile of the people who buy, follow and care about Water in United States — modelled from more than twelve digital signal sources. Water has an estimated audience of 86,611,457 people in United States.

#1among Beverage in United States#91among Topic in United States#9in Food & Beverages

The average Water fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Innovation, Real property, with strongest over-indexing on Planet Fitness (1.78× the country average).

Demographically, the Water audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water profile in United States.

Audience size
86.6M
in United States
Gender
55.8%♀
44.2% male
Age
42.2
average years
Country rank
#114
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water fans

55.8% are female, 44.2% are male, average age 42.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Water audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.2
Estimated audience size86,611,457
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Water audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Water audience comes from United States.

Worldwide audience distribution share by country for Water
CountryShare
United States23.6%
United Kingdom5.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water audience in United States is strongest.

Fig. 05

Top regions by affinity

Water fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~1M1.47×
02Texas~9M1.23×
03South Carolina~1.5M1.20×
04Oklahoma~1M1.20×
05Missouri~1.5M1.17×
06New Mexico~500K1.17×
07Nevada~1M1.16×
08California~11M1.14×
09Georgia~3M1.13×
10North Carolina~3M1.13×
11Arizona~2M1.13×
12Arkansas~800K1.13×
13Idaho~500K1.13×
14West Virginia~500K1.13×
15Louisiana~1.5M1.12×
16Utah~900K1.12×
17Tennessee~2M1.10×
18Kentucky~1M1.08×
19Pennsylvania~3M1.07×
20Florida~6M1.05×
21Michigan~2.5M1.04×
22New Jersey~2.5M1.04×
23Alabama~1.5M1.04×
24Mississippi~700K1.04×
25Montana~200K1.03×
26Indiana~1.5M1.02×
27Hawaii~400K1.01×
28Oregon~1M1.00×
29Ohio~2.5M0.99×
30Colorado~1.5M0.99×
31Virginia~2M0.98×
32Wyoming~100K0.97×
33Washington~1.5M0.96×
34South Dakota~200K0.96×
35Maryland~1.5M0.93×
36Wisconsin~1M0.90×
37Iowa~600K0.90×
38Nebraska~400K0.90×
39New Hampshire~300K0.89×
40North Dakota~200K0.89×
41Alaska~200K0.87×
42Illinois~2.5M0.86×
43New York~4M0.85×
44Minnesota~1M0.85×
45Maine~300K0.84×
46Connecticut~700K0.81×
47Massachusetts~1.5M0.80×
48Delaware~200K0.79×
49Rhode Island~200K0.73×
50Washington, District of Columbia~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Water, United States
0.65×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.54×
02FertilizerHome & Garden2.47×
03Diaper bagKids & Family2.31×
04Mineral waterFood & Beverages2.20×
05InnovationBusiness & Career2.14×
06WaterproofingHome & Garden2.12×
07Real propertyHome & Garden2.01×
08CountertopHome & Garden1.97×
09CabinetryHome & Garden1.93×
10HormoneHealth1.86×
11DoughFood & Beverages1.83×
12Made in USABusiness & Career1.79×
13Planet FitnessSports1.78×
14LumberHome & Garden1.74×
15CupcakeFood & Beverages1.65×
16DentistryBusiness & Career1.59×
17FarmhouseTravel & Leisure1.55×
18WalkingSports1.53×
19MetaphysicsBusiness & Career1.51×
20PatioHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Community OrientationOPEN1.17×
Career OrientationPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Pet OwnershipJOY0.94×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water have in United States?

Water has an estimated audience of 86,611,457 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water fans?

55.8% of Water fans are female, 44.2% are male, with an average age of 42.2 years.

03

Which brands do Water fans like most?

Water fans show strongest brand affinity for Planet Fitness (1.78×), Innovation (2.14×), and Real property (2.01×) over the country average.

04

Where do Water fans live in United States?

Water fans in United States are most concentrated in California (reach ~11M), Texas (reach ~9M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Water fans also like?

Beyond Water itself, the audience over-indexes on Innovation (2.14×), Real property (2.01×), Diaper bag (2.31×), and Cabinetry (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →