Water Audience in United States

Water logo

Water has an estimated audience of 86,611,457 people in United States. 55.8% are female, 44.2% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Jesse Plemons, Kendra Scott, Jeep Wagoneer.

The average Water fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Israel (1.84× the country average). Demographically, the Water audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Water fans

Demographic split for Water audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.2
Estimated audience size86,611,457

Audience persona

The typical Water fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Water in United States
RegionReachAffinity
California11,411,1181.2×
Texas9,267,8911.24×
Florida6,612,9011.13×
New York4,184,6070.86×
Pennsylvania3,221,6151.1×
Georgia3,127,6481.17×
North Carolina3,033,6391.16×
Ohio2,621,9350.98×
Illinois2,389,8020.83×
Michigan2,388,2811.05×
New Jersey2,353,5541.07×
Tennessee2,099,0671.21×
Virginia2,059,0270.98×
Arizona2,051,8111.16×
Washington1,733,2021×
Missouri1,691,2441.21×
South Carolina1,676,6791.29×
Indiana1,571,3500.99×
Colorado1,436,9131.05×
Maryland1,367,8000.92×
Massachusetts1,325,5710.78×
Oklahoma1,228,1451.28×
Louisiana1,201,0991.08×
Alabama1,189,0330.98×
Wisconsin1,141,7710.88×
Kentucky1,102,4251.02×
Kansas1,083,2941.59×
Oregon1,022,3991.03×
Minnesota1,019,7120.82×
Nevada988,7691.18×
Utah845,4491.09×
Arkansas762,5041.07×
Mississippi681,9750.96×
Connecticut645,0160.74×
Iowa613,9000.86×
New Mexico504,6851.16×
Idaho498,6971.15×
West Virginia444,0171.1×
Nebraska363,7530.84×
Hawaii357,9720.96×
New Hampshire287,6430.84×
Maine256,1560.83×
Montana253,1391.05×
South Dakota187,6500.94×
Rhode Island182,0170.66×
Delaware175,4700.73×
Washington, District of Columbia167,5770.64×
Alaska147,6540.8×
North Dakota140,4860.79×
Wyoming118,8990.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water audience
BrandAffinityCategory
Israel1.84×Travel & Leisure
Nebraska Cornhuskers football2.08×Sports
Jesse Plemons1.87×Movies & TV
Kendra Scott1.58×Fashion & Accessoires
Jeep Wagoneer2.61×Cars & Mobility
Cam Ward1.69×Sports
Urban horticulture1.59×Home & Garden
Charlamagne Tha God3.77×Movies & TV
Jaws2.01×Movies & TV
Hocus Pocus1.74×Movies & TV
Home staging1.9×Home & Garden
Kento Yamazaki3.54×Movies & TV
Hayward, California3.47×Travel & Leisure
Glossier1.7×Beauty & Wellness
Iron Man (film)1.5×Movies & TV
Vicky Kaushal4.23×Movies & TV
Nipsey Hussle1.74×Music & Radio
Queens College, City University of New York2.07×Business & Career
Jeep Grand Cherokee (WJ)1.68×Cars & Mobility
Kodiak, Alaska2.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water audience
TraitClusterScore
IndulgenceJOY1.38
ExtroversionTHRILL1.16
Healthy LifestyleBALANCE1.05
Sports ActivityPOWER1.05
SustainabilityBALANCE1.04
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Water
CountryShare
United States23.6%
United Kingdom5.0%
Italy4.9%

See Water audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Water have in United States?

Water has an estimated audience of 86,611,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Water fans?

55.8% of Water fans are female, 44.2% are male, with an average age of 42.2 years.

Which brands do Water fans like most?

Water fans show strongest brand affinity for Israel (1.84×), Nebraska Cornhuskers football (2.08×), and Jesse Plemons (1.87×) over the country average.

Where do Water fans live in United States?

Water fans in United States are most concentrated in California (reach 11,411,118), Texas (reach 9,267,891), and Florida (reach 6,612,901). These three regions account for the largest share of the active audience.

What other brands do Water fans also like?

Beyond Water itself, the audience over-indexes on Nebraska Cornhuskers football (2.08×), Jesse Plemons (1.87×), Kendra Scott (1.58×), and Jeep Wagoneer (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.