Waterproofing Audience in United States

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Waterproofing has an estimated audience of 16,881,554 people in United States. 53.1% are female, 46.9% are male, average age 45.7. Top regions: California, Florida, Texas. Top brand affinities: Water, Lowe's, U.S. state, Nature, Gift.

The average Waterproofing fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Water, Lowe's, U.S. state, with strongest over-indexing on Water (2.12× the country average). Demographically, the Waterproofing audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Waterproofing fans

Demographic split for Waterproofing audience in United States
MetricValue
Female53.1%
Male46.9%
Average age45.7
Estimated audience size16,881,554

Audience persona

The typical Waterproofing fan in United States is balanced, around 45.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Water.

Top regions in United States

Top regions ranked by reach for Waterproofing in United States
RegionReachAffinity
California2,397,6331.29×
Florida1,607,0271.41×
Texas1,241,8030.86×
New York1,178,6541.25×
Ohio934,5781.8×
Pennsylvania875,6791.54×
Georgia853,6631.64×
Illinois828,5911.47×
North Carolina789,7181.55×
Indiana692,3472.24×
New Jersey633,0381.47×
Tennessee614,1161.81×
Maryland476,8521.64×
Michigan444,8981.01×
Virginia372,7580.91×
Washington372,7111.1×
Arizona336,7890.98×
Missouri315,3701.16×
Kentucky302,5601.43×
Minnesota289,6261.2×
Massachusetts266,4340.8×
Colorado253,5700.95×
Oregon243,2651.26×
Alabama238,7491.01×
Wisconsin208,4860.82×
Iowa192,1181.38×
South Carolina186,6800.74×
Kansas161,3091.21×
Connecticut136,8550.81×
Louisiana136,7930.63×
Oklahoma133,6660.71×
Utah122,1520.81×
Arkansas102,5090.74×
Nebraska92,2301.09×
Nevada87,6410.54×
Hawaii81,2311.12×
Mississippi63,4640.46×
West Virginia47,6290.61×
Idaho45,4490.54×
Washington, District of Columbia44,1060.87×
New Hampshire35,3200.53×
Rhode Island34,1060.63×
New Mexico33,1310.39×
Maine31,5600.52×
Montana27,6230.59×
Delaware26,0180.56×
Vermont22,3630.75×
Alaska20,5960.57×
South Dakota19,0850.49×
North Dakota17,2550.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterproofing audience
BrandAffinityCategory
Water2.12×Food & Beverages
Lowe's1.87×Shopping
U.S. state1.57×Travel & Leisure
Nature1.52×Home & Garden
Gift1.58×Shopping
Hobby Lobby1.85×Home & Garden
EBay1.68×Shopping
Crafts1.53×Home & Garden
Sales promotion1.57×Shopping
Furniture1.52×Home & Garden
Old Navy1.79×Fashion & Accessoires
Footwear1.61×Fashion & Accessoires
House1.52×Home & Garden
Carpet2.84×Home & Garden
Pinterest1.53×Internet & Social Media
Mammal1.69×Pets & Animals
Women's clothing1.62×Fashion & Accessoires
Kitchen1.51×Home & Garden
Skin1.67×Beauty & Wellness
Architecture1.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterproofing audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
Risk AppetiteTHRILL1.59
TravellingTHRILL1.21
Quality AwarenessPREMIUM1.2
SustainabilityBALANCE1.15
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Waterproofing
CountryShare
United States24.8%
United Kingdom7.6%
Taiwan6.2%

See Waterproofing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Waterproofing have in United States?

Waterproofing has an estimated audience of 16,881,554 people in United States, concentrated in California and Florida.

What is the gender split and age of Waterproofing fans?

53.1% of Waterproofing fans are female, 46.9% are male, with an average age of 45.7 years.

Which brands do Waterproofing fans like most?

Waterproofing fans show strongest brand affinity for Water (2.12×), Lowe's (1.87×), and U.S. state (1.57×) over the country average.

Where do Waterproofing fans live in United States?

Waterproofing fans in United States are most concentrated in California (reach 2,397,633), Florida (reach 1,607,027), and Texas (reach 1,241,803). These three regions account for the largest share of the active audience.

What other brands do Waterproofing fans also like?

Beyond Waterproofing itself, the audience over-indexes on Lowe's (1.87×), U.S. state (1.57×), Nature (1.52×), and Gift (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterproofing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.