Rascasse Audience Intelligence

Waterproofing Audience in United States

A data profile of the people who buy, follow and care about Waterproofing in United States — modelled from more than twelve digital signal sources. Waterproofing has an estimated audience of 16,881,554 people in United States.

#1393among Topic in United States#159in Home & Garden

The average Waterproofing fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Water, U.S. state, Nature, with strongest over-indexing on Water (2.12× the country average).

Demographically, the Waterproofing audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waterproofing fan in United States is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Water.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterproofing profile in United States.

Audience size
16.9M
in United States
Gender
53.1%♀
46.9% male
Age
45.7
average years
Country rank
#2034
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterproofing fans

53.1% are female, 46.9% are male, average age 45.7.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Waterproofing audience in United States
MetricValue
Female53.1%
Male46.9%
Average age45.7
Estimated audience size16,881,554
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Waterproofing audience in United States
Age bracketShare%
16-197%
20-2914%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Waterproofing audience comes from United States.

Worldwide audience distribution share by country for Waterproofing
CountryShare
United States24.8%
United Kingdom7.6%
Taiwan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterproofing audience in United States is strongest.

Fig. 05

Top regions by affinity

Waterproofing fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~400K2.01×
02Indiana~600K1.83×
03Ohio~900K1.71×
04Maryland~500K1.59×
05Tennessee~500K1.54×
06Florida~1.5M1.49×
07Georgia~700K1.43×
08Pennsylvania~800K1.40×
09Illinois~800K1.35×
10North Carolina~700K1.35×
11Washington~400K1.29×
12New Jersey~500K1.27×
13California~2.5M1.21×
14Kentucky~300K1.21×
15New York~1M1.16×
16Iowa~200K1.16×
17Missouri~300K1.10×
18Hawaii~80K1.07×
19Kansas~100K1.06×
20Minnesota~300K1.05×
21Alabama~200K1.04×
22Michigan~400K1.01×
23Nebraska~80K1.00×
24Arizona~300K0.98×
25Colorado~300K0.95×
26Montana~40K0.95×
27Vermont~30K0.95×
28Virginia~400K0.94×
29Washington, District of Columbia~50K0.93×
30Alaska~30K0.93×
31North Dakota~30K0.92×
32Utah~100K0.90×
33West Virginia~70K0.90×
34South Dakota~40K0.90×
35Massachusetts~300K0.89×
36Maine~50K0.89×
37Rhode Island~50K0.89×
38Wisconsin~200K0.88×
39Delaware~40K0.87×
40Arkansas~100K0.86×
41New Hampshire~60K0.86×
42Texas~1M0.85×
43Connecticut~100K0.85×
44South Carolina~200K0.84×
45Idaho~70K0.84×
46Oklahoma~200K0.83×
47Mississippi~100K0.82×
48New Mexico~70K0.81×
49Louisiana~200K0.78×
50Nevada~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Waterproofing, United States
0.77×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterproofing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterproofing audience
#·InterestCategoryAffinity×
01CarpetHome & Garden2.84×
02WaterFood & Beverages2.12×
03Hobby LobbyHome & Garden1.85×
04Old NavyFashion & Accessoires1.79×
05MammalPets & Animals1.69×
06EBayShopping1.68×
07SkinBeauty & Wellness1.67×
08Kohl'sShopping1.65×
09Women's clothingFashion & Accessoires1.62×
10ArchitectureBusiness & Career1.62×
11FootwearFashion & Accessoires1.61×
12GiftShopping1.58×
13U.S. stateTravel & Leisure1.57×
14Sales promotionShopping1.57×
15CraftsHome & Garden1.53×
16PinterestInternet & Social Media1.53×
17NatureHome & Garden1.52×
18FurnitureHome & Garden1.52×
19HouseHome & Garden1.52×
20KitchenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterproofing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterproofing audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.58×
CreativityOPEN1.50×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterproofing audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.00×
SpiritualityBALANCE1.04×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterproofing have in United States?

Waterproofing has an estimated audience of 16,881,554 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Waterproofing fans?

53.1% of Waterproofing fans are female, 46.9% are male, with an average age of 45.7 years.

03

Which brands do Waterproofing fans like most?

Waterproofing fans show strongest brand affinity for Water (2.12×), U.S. state (1.57×), and Nature (1.52×) over the country average.

04

Where do Waterproofing fans live in United States?

Waterproofing fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Waterproofing fans also like?

Beyond Waterproofing itself, the audience over-indexes on U.S. state (1.57×), Nature (1.52×), Gift (1.58×), and Hobby Lobby (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Waterproofing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterproofing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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