Rascasse Audience Intelligence

Skin Audience in United States

A data profile of the people who buy, follow and care about Skin in United States — modelled from more than twelve digital signal sources. Skin has an estimated audience of 69,035,857 people in United States.

#1among Skin in United States#163among Topic in United States#5in Beauty & Wellness

The average Skin fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Happiness, Hairstyle, Facial, with strongest over-indexing on Happiness (1.58× the country average).

Demographically, the Skin audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skin fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Happiness.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skin profile in United States.

Audience size
69M
in United States
Gender
70.9%♀
29.1% male
Age
41.4
average years
Country rank
#204
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skin fans

70.9% are female, 29.1% are male, average age 41.4.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Skin audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.4
Estimated audience size69,035,857
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Skin audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Skin audience comes from United States.

Worldwide audience distribution share by country for Skin
CountryShare
United States19.6%
Japan5.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skin audience in United States is strongest.

Fig. 05

Top regions by affinity

Skin fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~2M1.25×
02California~9.5M1.22×
03South Carolina~1.5M1.22×
04New York~4.5M1.18×
05Texas~6.5M1.10×
06Oregon~900K1.10×
07Florida~5M1.09×
08New Jersey~2M1.09×
09Alabama~1M1.09×
10Illinois~2.5M1.08×
11Georgia~2.5M1.08×
12Louisiana~1M1.07×
13Mississippi~600K1.07×
14Connecticut~700K1.05×
15Massachusetts~1.5M1.04×
16Nevada~700K1.04×
17Washington~1.5M1.03×
18North Carolina~2M1.02×
19Alaska~200K1.02×
20Maryland~1M1.01×
21Rhode Island~200K1.01×
22Oklahoma~800K1.00×
23Utah~600K1.00×
24New Mexico~300K1.00×
25Virginia~1.5M0.99×
26Tennessee~1.5M0.99×
27North Dakota~100K0.99×
28Pennsylvania~2.5M0.98×
29Colorado~1M0.98×
30Kentucky~800K0.97×
31Montana~200K0.97×
32Vermont~100K0.97×
33Michigan~1.5M0.96×
34Idaho~300K0.96×
35Indiana~1M0.95×
36Minnesota~900K0.95×
37Arkansas~500K0.95×
38Missouri~1M0.93×
39Delaware~200K0.93×
40Kansas~500K0.92×
41West Virginia~300K0.92×
42Maine~200K0.92×
43Washington, District of Columbia~200K0.92×
44South Dakota~100K0.92×
45Ohio~2M0.90×
46Wisconsin~900K0.89×
47Hawaii~300K0.89×
48New Hampshire~200K0.89×
49Nebraska~300K0.88×
50Iowa~500K0.87×
Fig. 06

Affinity by region

Affinity by region — Skin, United States
0.87×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skin audience
#·InterestCategoryAffinity×
01FacialBeauty & Wellness2.46×
02MoisturizerHome & Garden2.23×
03Ancient EgyptPolitics & Society2.07×
04Eyelash extensionsBeauty & Wellness1.94×
05HairstyleBeauty & Wellness1.85×
06SkirtFashion & Accessoires1.74×
07Made in USABusiness & Career1.73×
08Self careHealth1.72×
09TrousersFashion & Accessoires1.70×
10Skin careBeauty & Wellness1.67×
11DentistryBusiness & Career1.60×
12HappinessHealth1.58×
13DrawingHome & Garden1.58×
14BiologyHealth1.58×
15LodgingTravel & Leisure1.57×
16FragrancesBeauty & Wellness1.53×
17FoodieFood & Beverages1.53×
18CookbookFood & Beverages1.53×
19Men's clothingFashion & Accessoires1.52×
20SwimsuitFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
IndulgenceJOY1.32×
MindfulnessBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Luxury OrientationPREMIUM0.95×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skin have in United States?

Skin has an estimated audience of 69,035,857 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Skin fans?

70.9% of Skin fans are female, 29.1% are male, with an average age of 41.4 years.

03

Which brands do Skin fans like most?

Skin fans show strongest brand affinity for Happiness (1.58×), Hairstyle (1.85×), and Facial (2.46×) over the country average.

04

Where do Skin fans live in United States?

Skin fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~6.5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Skin fans also like?

Beyond Skin itself, the audience over-indexes on Hairstyle (1.85×), Facial (2.46×), Self care (1.72×), and Skin care (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Skin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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