Skin Audience in United States

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Skin has an estimated audience of 69,035,857 people in United States. 70.9% are female, 29.1% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Skin fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.38× the country average). Demographically, the Skin audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Skin fans

Demographic split for Skin audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.4
Estimated audience size69,035,857

Audience persona

The typical Skin fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Skin in United States
RegionReachAffinity
California9,501,5861.25×
Texas6,808,8941.15×
Florida5,364,5491.15×
New York4,837,3551.25×
Illinois2,626,3531.14×
Georgia2,375,1311.12×
Pennsylvania2,333,6841×
North Carolina2,150,9571.04×
New Jersey1,967,4721.12×
Ohio1,954,5550.92×
Arizona1,879,8311.33×
Michigan1,816,6331.01×
Virginia1,740,1591.03×
Washington1,468,5121.06×
Massachusetts1,461,6081.07×
Tennessee1,403,4401.01×
South Carolina1,271,6431.22×
Maryland1,226,2481.03×
Indiana1,196,1620.95×
Colorado1,084,6541×
Alabama1,065,5341.1×
Missouri1,048,3440.94×
Minnesota959,7580.97×
Wisconsin923,1200.89×
Oregon883,1131.12×
Louisiana881,5700.99×
Kentucky820,0650.95×
Oklahoma771,3371.01×
Connecticut722,6321.04×
Nevada704,7841.06×
Utah613,2270.99×
Mississippi596,1981.05×
Arkansas529,6530.93×
Kansas499,0900.92×
Iowa478,5000.84×
New Mexico326,3400.94×
Idaho322,7690.93×
Nebraska303,0180.88×
West Virginia279,9770.87×
Hawaii257,6780.87×
New Hampshire239,2130.88×
Rhode Island217,6510.99×
Maine216,9530.88×
Washington, District of Columbia194,3120.94×
Montana173,9050.91×
Delaware171,9150.9×
Alaska142,0110.96×
South Dakota129,3890.81×
North Dakota127,3240.9×
Vermont112,2000.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skin audience
BrandAffinityCategory
Goop15.38×Internet & Social Media
Governor of Michigan17.83×Politics & Society
Vocal harmony8.4×Music & Radio
Grinch7.2×Movies & TV
Wok11.46×Food & Beverages
Fairy godmother12.52×Literature
Hibachi13.1×Food & Beverages
Historic site7.08×Arts & Culture
Google Home10.69×Technology & Electronics
headspace15.36×Health
Elsword25.38×Games
Cherish (group)16.46×Music & Radio
Grace Slick13.23×Music & Radio
Hipster13.24×Politics & Society
No Escape (1994 film)14.5×Movies & TV
El Paso County, Colorado15.41×Travel & Leisure
TV Fanatic12.63×Movies & TV
Guitarist (magazine)12.55×Music & Radio
Hardik Pandya16.03×Sports
Mathcore8.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skin audience
TraitClusterScore
ExtroversionTHRILL1.52
Healthy LifestyleBALANCE1.11
SustainabilityBALANCE1.09
Social Media UsageJOY1.07
MindfulnessBALANCE1.05
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Skin
CountryShare
United States19.6%
Japan5.2%
United Kingdom4.6%

See Skin audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Skin have in United States?

Skin has an estimated audience of 69,035,857 people in United States, concentrated in California and Texas.

What is the gender split and age of Skin fans?

70.9% of Skin fans are female, 29.1% are male, with an average age of 41.4 years.

Which brands do Skin fans like most?

Skin fans show strongest brand affinity for Goop (15.38×), Governor of Michigan (17.83×), and Vocal harmony (8.4×) over the country average.

Where do Skin fans live in United States?

Skin fans in United States are most concentrated in California (reach 9,501,586), Texas (reach 6,808,894), and Florida (reach 5,364,549). These three regions account for the largest share of the active audience.

What other brands do Skin fans also like?

Beyond Skin itself, the audience over-indexes on Governor of Michigan (17.83×), Vocal harmony (8.4×), Grinch (7.2×), and Wok (11.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.