Skin Audience in Italy
Skin has an estimated audience of 14,213,091 people in Italy. 72.7% are female, 27.3% are male, average age 43.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Horoscope, Progressive rock, Instant messaging, Pillow, University.
The average Skin fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Horoscope, Progressive rock, Instant messaging, with strongest over-indexing on Horoscope (7.47× the country average). Demographically, the Skin audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 43.9 |
| Estimated audience size | 14,213,091 |
Audience persona
The typical Skin fan in Italy is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Horoscope.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,875,183 | 1.15× |
| Lazio | 1,985,154 | 1.14× |
| Campania | 1,652,458 | 1.04× |
| Emilia-Romagna | 1,363,593 | 1.18× |
| Piedmont | 1,284,179 | 1.22× |
| Sicilia | 1,255,258 | 1.02× |
| Veneto | 1,243,421 | 1.11× |
| Puglia | 1,139,575 | 1.16× |
| Tuscany | 1,086,400 | 1.15× |
| Liguria | 567,926 | 1.42× |
| Sardinia | 394,888 | 0.99× |
| Marche | 381,356 | 1.08× |
| Calabria | 334,404 | 0.77× |
| Abruzzo | 298,625 | 0.95× |
| Friuli-Venezia Giulia | 252,688 | 0.94× |
| Umbria | 228,878 | 0.99× |
| Trentino-Alto Adige/Südtirol | 191,729 | 0.71× |
| Basilicata | 105,776 | 0.82× |
| Molise | 39,436 | 0.59× |
| Aosta Valley | 20,783 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 7.47× | Health |
| Progressive rock | 4.93× | Music & Radio |
| Instant messaging | 3.25× | Internet & Social Media |
| Pillow | 4.31× | Home & Garden |
| University | 2.29× | Business & Career |
| Slovenia | 2.45× | Travel & Leisure |
| Tattoos | 1.94× | Fashion & Accessoires |
| Expert (company) | 3.01× | Shopping |
| Gazebo | 5.76× | Home & Garden |
| General practitioner | 2.9× | Health |
| Deal of the day | 2.15× | Shopping |
| Pedicure | 2.29× | Beauty & Wellness |
| Dentistry | 2.71× | Business & Career |
| Meat | 1.62× | Food & Beverages |
| Canada | 1.9× | Travel & Leisure |
| La Dolce Vita | 5.18× | Movies & TV |
| Stretching | 2.95× | Sports |
| Weddings | 1.55× | Kids & Family |
| Germany | 2.42× | Travel & Leisure |
| Enoteca | 2.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.58 |
| Risk Appetite | THRILL | 1.27 |
| Community Orientation | OPEN | 1.21 |
| Creativity | OPEN | 1.12 |
| Social Media Usage | JOY | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
See Skin audiences in other countries
More Skin audiences in Italy
- Skin care (10,799,396)
- Anti-aging cream (7,281,903)
- Natural skin care (6,605,504)
- Ageing (4,207,469)
- Dermatology (2,012,983)
Frequently asked questions
How many fans does Skin have in Italy?
Skin has an estimated audience of 14,213,091 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Skin fans?
72.7% of Skin fans are female, 27.3% are male, with an average age of 43.9 years.
Which brands do Skin fans like most?
Skin fans show strongest brand affinity for Horoscope (7.47×), Progressive rock (4.93×), and Instant messaging (3.25×) over the country average.
Where do Skin fans live in Italy?
Skin fans in Italy are most concentrated in Lombardy (reach 2,875,183), Lazio (reach 1,985,154), and Campania (reach 1,652,458). These three regions account for the largest share of the active audience.
What other brands do Skin fans also like?
Beyond Skin itself, the audience over-indexes on Progressive rock (4.93×), Instant messaging (3.25×), Pillow (4.31×), and University (2.29×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.