Skin Audience in Mexico
Skin has an estimated audience of 7,473,397 people in Mexico. 65.2% are female, 34.8% are male, average age 34.9. Top brand affinities: Catholic Church, MSN, Sarcasm, Banana, Travel agency.
Top brand affinities include Catholic Church, MSN, Sarcasm, with strongest over-indexing on Catholic Church (2.53× the country average). Demographically, the Skin audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 34.9 |
| Estimated audience size | 7,473,397 |
Audience persona
The typical Skin fan in Mexico is more female, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.53× | Politics & Society |
| MSN | 2.63× | News |
| Sarcasm | 2.88× | Politics & Society |
| Banana | 2.58× | Food & Beverages |
| Travel agency | 2.72× | Travel & Leisure |
| Pedro Pascal | 2.37× | Movies & TV |
| Dentistry | 2.65× | Business & Career |
| Game consoles | 1.77× | Technology & Electronics |
| El País | 2.49× | News |
| Sexology | 2.96× | Kids & Family |
| Radio | 1.57× | Technology & Electronics |
| Freeware | 2.25× | Technology & Electronics |
| Breastfeeding | 2.93× | Kids & Family |
| Multi-level marketing | 3.31× | Business & Career |
| Papaya | 2.92× | Food & Beverages |
| Wattpad | 2.13× | Internet & Social Media |
| Broadcasting of sports events | 2.57× | Movies & TV |
| High school | 2.68× | Business & Career |
| CC cream | 5.67× | Beauty & Wellness |
| Avocado | 2.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.41 |
| Travelling | THRILL | 1.24 |
| Extroversion | THRILL | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
| Urban Lifestyle | OPEN | 1.05 |
| Risk Appetite | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
See Skin audiences in other countries
More Skin audiences in Mexico
- Skin care (4,507,074)
- Natural skin care (2,715,050)
- Anti-aging cream (2,227,655)
- Dermatology (1,437,995)
- Collagen (1,272,714)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.