A data profile of the people who buy, follow and care about Skin in Mexico — modelled from more than twelve digital signal sources. Skin has an estimated audience of 7,473,397 people in Mexico.
Skin has an estimated audience of 7,473,397 people in Mexico. 65.2% are female, 34.8% are male, average age 34.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (234.28× the country average).
Demographically, the Skin audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Skin fan in Mexico is more female, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Skin profile in Mexico.
65.2% are female, 34.8% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 34.9 |
| Estimated audience size | 7,473,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Skin audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 522.89× | ||
| 02 | Costa Rica | Travel & Leisure | 478.50× | ||
| 03 | Shopping and fashion | Shopping | 234.28× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 229.98× | ||
| 05 | Game consoles | Technology & Electronics | 134.37× | ||
| 06 | Valentine's Day | Kids & Family | 126.29× | ||
| 07 | Catholic Church | Politics & Society | 107.67× | ||
| 08 | Sarcasm | Politics & Society | 80.96× | ||
| 09 | Travel agency | Travel & Leisure | 74.07× | ||
| 10 | Broadcasting of sports events | Movies & TV | 59.43× | ||
| 11 | Mobile game | Games | 58.05× | ||
| 12 | Banana | Food & Beverages | 55.12× | ||
| 13 | El País | News | 54.26× | ||
| 14 | Dentistry | Business & Career | 54.26× | ||
| 15 | Love & Sex | Kids & Family | 45.93× | ||
| 16 | Multi-level marketing | Business & Career | 43.07× | ||
| 17 | Sexology | Kids & Family | 39.62× | ||
| 18 | Breastfeeding | Kids & Family | 37.90× | ||
| 19 | Papaya | Food & Beverages | 36.18× | ||
| 20 | Freeware | Technology & Electronics | 28.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.33× | |
| Travelling | THRILL | 19.34× | |
| Urban Lifestyle | OPEN | 3.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Sustainability | BALANCE | 0.97× | |
| Early Adopter Mentality | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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