Skin Audience in Mexico
Skin has an estimated audience of 7,473,397 people in Mexico. 65.2% are female, 34.8% are male, average age 34.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (234.28× the country average). Demographically, the Skin audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 34.9 |
| Estimated audience size | 7,473,397 |
Audience persona
The typical Skin fan in Mexico is more female, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Skin fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 234.28× | Shopping |
| Costa Rica | 478.5× | Travel & Leisure |
| Game consoles | 134.37× | Technology & Electronics |
| Catholic Church | 107.67× | Politics & Society |
| Exfoliation (cosmetology) | 229.98× | Beauty & Wellness |
| Sarcasm | 80.96× | Politics & Society |
| Travel agency | 74.07× | Travel & Leisure |
| Mobile game | 58.05× | Games |
| Valentine's Day | 126.29× | Kids & Family |
| Banana | 55.12× | Food & Beverages |
| El País | 54.26× | News |
| Dentistry | 54.26× | Business & Career |
| Broadcasting of sports events | 59.43× | Movies & TV |
| Daily Horoscope | 522.89× | Internet & Social Media |
| Sexology | 39.62× | Kids & Family |
| Love & Sex | 45.93× | Kids & Family |
| Breastfeeding | 37.9× | Kids & Family |
| Freeware | 28.42× | Technology & Electronics |
| Multi-level marketing | 43.07× | Business & Career |
| Papaya | 36.18× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.33 |
| Travelling | THRILL | 19.34 |
| Urban Lifestyle | OPEN | 3.84 |
| Risk Appetite | THRILL | 2.14 |
| Mindfulness | BALANCE | 1.67 |
| Extroversion | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
See Skin audiences in other countries
More Skin audiences in Mexico
- Skin care (4,507,074)
- Natural skin care (2,715,050)
- Anti-aging cream (2,227,655)
- Dermatology (1,437,995)
- Collagen (1,272,714)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.