Skin Audience in Brazil

Skin has an estimated audience of 13,096,835 people in Brazil. 79.3% are female, 20.7% are male, average age 41.7. Top brand affinities: Polo Ralph Lauren, Beauty, Nature, Facial, Preta Gil.

Top brand affinities include Polo Ralph Lauren, Beauty, Nature, with strongest over-indexing on Polo Ralph Lauren (21.26× the country average). Demographically, the Skin audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Mindfulness.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Skin fans

Demographic split for Skin audience in Brazil
MetricValue
Female79.3%
Male20.7%
Average age41.7
Estimated audience size13,096,835

Audience persona

The typical Skin fan in Brazil is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Polo Ralph Lauren.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skin audience
BrandAffinityCategory
Polo Ralph Lauren21.26×Fashion & Accessoires
Beauty1.53×Beauty & Wellness
Nature1.74×Home & Garden
Facial3.52×Beauty & Wellness
Preta Gil1.74×Music & Radio
Family1.59×Kids & Family
Hairstyle2.62×Beauty & Wellness
Spas2.14×Beauty & Wellness
Anti-aging cream2.93×Beauty & Wellness
WhatsApp1.53×Internet & Social Media
Skin care2.32×Beauty & Wellness
Social media1.54×Business & Career
Personal care1.57×Health
Lojas Renner2.21×Fashion & Accessoires
Kitchen1.52×Home & Garden
Children's clothing2.17×Fashion & Accessoires
Happiness1.72×Health
Electrolux2.18×Home & Garden
Beauty salons1.59×Beauty & Wellness
Email1.72×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skin audience
TraitClusterScore
CreativityOPEN1.62
MindfulnessBALANCE1.49
Price SensitivityPREMIUM1.45
Design AffinityPREMIUM1.45
ExtroversionTHRILL1.35
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Skin
CountryShare
United States19.6%
Japan5.2%
United Kingdom4.6%

See Skin audiences in other countries

More Skin audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.