A data profile of the people who buy, follow and care about Skin in Brazil — modelled from more than twelve digital signal sources. Skin has an estimated audience of 13,096,835 people in Brazil.
Skin has an estimated audience of 13,096,835 people in Brazil. 79.3% are female, 20.7% are male, average age 41.7. Top brand affinities: Personal care, Spas, Entrepreneurship, Furniture, Beauty salons.
Top brand affinities include Personal care, Spas, Entrepreneurship, with strongest over-indexing on Personal care (1.75× the country average).
Demographically, the Skin audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Extroversion.
The typical Skin fan in Brazil is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Personal care.
The key figures that characterise the Skin profile in Brazil.
79.3% are female, 20.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 41.7 |
| Estimated audience size | 13,096,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Skin audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 2.38× | ||
| 02 | Artificial nails | Beauty & Wellness | 2.30× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.96× | ||
| 04 | Spas | Beauty & Wellness | 1.95× | ||
| 05 | MSN | News | 1.85× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 1.80× | ||
| 07 | Dafiti | Fashion & Accessoires | 1.79× | ||
| 08 | Personal care | Health | 1.75× | ||
| 09 | Handbags | Fashion & Accessoires | 1.73× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.63× | ||
| 11 | mulheres | Movies & TV | 1.62× | ||
| 12 | Jazz music | Music & Radio | 1.60× | ||
| 13 | Furniture | Home & Garden | 1.59× | ||
| 14 | Soul music | Music & Radio | 1.58× | ||
| 15 | Happiness | Health | 1.56× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 17 | Entrepreneurship | Business & Career | 1.54× | ||
| 18 | Preta Gil | Music & Radio | 1.54× | ||
| 19 | Wine | Food & Beverages | 1.52× | ||
| 20 | College | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.46× | |
| Extroversion | THRILL | 1.39× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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