Skin Audience in Germany
Skin has an estimated audience of 7,841,677 people in Germany. 72.1% are female, 27.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Rossmann, Škoda Kodiaq, Stradivarius, Mothercare.
The average Skin fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Rossmann, Škoda Kodiaq, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Skin audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 39.8 |
| Estimated audience size | 7,841,677 |
Audience persona
The typical Skin fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,694,135 | 0.99× |
| Bayern | 1,161,004 | 0.92× |
| Baden-Württemberg | 980,433 | 0.92× |
| Niedersachsen | 776,933 | 1.02× |
| Hessen | 655,144 | 1.1× |
| Berlin | 460,270 | 1.31× |
| Sachsen | 411,190 | 1.07× |
| Rheinland-Pfalz | 364,354 | 0.93× |
| Schleswig-Holstein | 260,992 | 0.93× |
| Brandenburg | 245,586 | 1.01× |
| Sachsen-Anhalt | 200,805 | 0.99× |
| Thüringen | 193,927 | 0.97× |
| Hamburg | 171,743 | 0.97× |
| Mecklenburg-Vorpommern | 148,189 | 0.99× |
| Saarland | 86,371 | 0.9× |
| Bremen | 66,936 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Rossmann | 1.61× | Shopping |
| Škoda Kodiaq | 2.7× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Mothercare | 1.85× | Kids & Family |
| Home Delivery | 2.61× | Food & Beverages |
| Corfu (regional unit) | 1.96× | Travel & Leisure |
| Volvo V60 | 2.89× | Cars & Mobility |
| Bank account | 1.63× | Business & Career |
| Cachorro | 1.74× | Pets & Animals |
| Esra Erol | 2.58× | Movies & TV |
| Theocracy | 4.67× | Music & Radio |
| Manado | 12.15× | Travel & Leisure |
| Celtic mythology | 2.28× | Arts & Culture |
| Keeper (password manager) | 1.86× | Technology & Electronics |
| The Hunt (2012 film) | 1.89× | Movies & TV |
| Coworking | 1.66× | Business & Career |
| Jersey (fabric) | 2.09× | Fashion & Accessoires |
| Glashütte | 1.73× | Travel & Leisure |
| Roger Federer | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Creativity | OPEN | 1.22 |
| Sports Activity | POWER | 1.22 |
| Extroversion | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.17 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
See Skin audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
- Lip balm (2,112,429)
Frequently asked questions
How many fans does Skin have in Germany?
Skin has an estimated audience of 7,841,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skin fans?
72.1% of Skin fans are female, 27.9% are male, with an average age of 39.8 years.
Which brands do Skin fans like most?
Skin fans show strongest brand affinity for Kieser Training (14.62×), Rossmann (1.61×), and Škoda Kodiaq (2.7×) over the country average.
Where do Skin fans live in Germany?
Skin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,694,135), Bayern (reach 1,161,004), and Baden-Württemberg (reach 980,433). These three regions account for the largest share of the active audience.
What other brands do Skin fans also like?
Beyond Skin itself, the audience over-indexes on Rossmann (1.61×), Škoda Kodiaq (2.7×), Stradivarius (1.97×), and Mothercare (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.