Ageing Audience in Germany
Ageing has an estimated audience of 2,205,787 people in Germany. 70.9% are female, 29.1% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Moroccan riad, Home Delivery, Cachorro, Bank account.
The average Ageing fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Moroccan riad, Home Delivery, with strongest over-indexing on Mothercare (1.93× the country average). Demographically, the Ageing audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Ageing fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 40.8 |
| Estimated audience size | 2,205,787 |
Audience persona
The typical Ageing fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 433,691 | 0.9× |
| Bayern | 385,447 | 1.09× |
| Baden-Württemberg | 331,226 | 1.1× |
| Hessen | 268,422 | 1.6× |
| Berlin | 160,803 | 1.63× |
| Niedersachsen | 127,328 | 0.59× |
| Rheinland-Pfalz | 92,066 | 0.83× |
| Sachsen | 77,087 | 0.71× |
| Hamburg | 57,761 | 1.16× |
| Schleswig-Holstein | 55,047 | 0.7× |
| Thüringen | 39,260 | 0.7× |
| Brandenburg | 38,705 | 0.57× |
| Sachsen-Anhalt | 38,129 | 0.67× |
| Mecklenburg-Vorpommern | 33,535 | 0.8× |
| Saarland | 33,337 | 1.23× |
| Bremen | 32,715 | 1.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 1.93× | Kids & Family |
| Moroccan riad | 4.15× | Politics & Society |
| Home Delivery | 1.92× | Food & Beverages |
| Cachorro | 2.3× | Pets & Animals |
| Bank account | 1.77× | Business & Career |
| Samanyolu Haber | 2.49× | Movies & TV |
| Ireen Sheer | 1.52× | Music & Radio |
| Information sensitivity | 2.7× | Technology & Electronics |
| The Hunt (2012 film) | 2.24× | Movies & TV |
| Fatteh | 5.25× | Food & Beverages |
| Kazuo Ishiguro | 5.88× | Literature |
| Fat-tailed sheep | 9.99× | Pets & Animals |
| Jersey (fabric) | 2.36× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.01× | Movies & TV |
| Roger Federer | 1.65× | Sports |
| Homesteading | 2.61× | Home & Garden |
| Krasnodar | 3.37× | Travel & Leisure |
| Further education | 3.52× | Kids & Family |
| MS Mode | 2.76× | Fashion & Accessoires |
| Esra Erol | 2.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Sports Activity | POWER | 1.53 |
| Mindfulness | BALANCE | 1.52 |
| Sustainability | BALANCE | 1.43 |
| Pet Ownership | JOY | 1.43 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| United Kingdom | 4.7% |
| Japan | 4.5% |
See Ageing audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Lip balm (2,112,429)
Frequently asked questions
How many fans does Ageing have in Germany?
Ageing has an estimated audience of 2,205,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ageing fans?
70.9% of Ageing fans are female, 29.1% are male, with an average age of 40.8 years.
Which brands do Ageing fans like most?
Ageing fans show strongest brand affinity for Mothercare (1.93×), Moroccan riad (4.15×), and Home Delivery (1.92×) over the country average.
Where do Ageing fans live in Germany?
Ageing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 433,691), Bayern (reach 385,447), and Baden-Württemberg (reach 331,226). These three regions account for the largest share of the active audience.
What other brands do Ageing fans also like?
Beyond Ageing itself, the audience over-indexes on Moroccan riad (4.15×), Home Delivery (1.92×), Cachorro (2.3×), and Bank account (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.