Ageing Audience in Germany
A data profile of the people who buy, follow and care about Ageing in Germany — modelled from more than twelve digital signal sources. Ageing has an estimated audience of 2,205,787 people in Germany.
The average Ageing fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Anti-aging cream, Skin care, Natural skin care, with strongest over-indexing on Anti-aging cream (7.19× the country average).
Demographically, the Ageing audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ageing fan in Germany is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Anti-aging cream.
At a glance
The key figures that characterise the Ageing profile in Germany.
Search interest · 12-month trend
Demographics of Ageing fans
70.9% are female, 29.1% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 40.8 |
| Estimated audience size | 2,205,787 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Ageing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.0% |
| United Kingdom | 4.7% |
| Japan | 4.5% |
Geography
Where the Ageing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.41× | |
| 02 | Berlin | ~100K | 1.39× | |
| 03 | Bremen | ~20K | 1.20× | |
| 04 | Hamburg | ~50K | 1.08× | |
| 05 | Saarland | ~30K | 1.07× | |
| 06 | Baden-Württemberg | ~300K | 1.06× | |
| 07 | Bayern | ~400K | 1.05× | |
| 08 | Mecklenburg-Vorpommern | ~40K | 0.96× | |
| 09 | Thüringen | ~50K | 0.94× | |
| 10 | Sachsen-Anhalt | ~50K | 0.92× | |
| 11 | Rheinland-Pfalz | ~100K | 0.91× | |
| 12 | Schleswig-Holstein | ~70K | 0.89× | |
| 13 | Brandenburg | ~60K | 0.89× | |
| 14 | Nordrhein-Westfalen | ~400K | 0.88× | |
| 15 | Sachsen | ~90K | 0.87× | |
| 16 | Niedersachsen | ~200K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ageing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleanser | Beauty & Wellness | 8.76× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 7.19× | ||
| 03 | Dermatology | Beauty & Wellness | 6.07× | ||
| 04 | Homeschooling | Politics & Society | 5.43× | ||
| 05 | Moisturizer | Home & Garden | 4.85× | ||
| 06 | Natural skin care | Beauty & Wellness | 4.71× | ||
| 07 | Pandora | Fashion & Accessoires | 4.68× | ||
| 08 | Face powder | Beauty & Wellness | 4.68× | ||
| 09 | Day spa | Beauty & Wellness | 4.62× | ||
| 10 | Lip gloss | Beauty & Wellness | 4.30× | ||
| 11 | Eye liner | Beauty & Wellness | 4.24× | ||
| 12 | High-intensity interval training | Sports | 4.03× | ||
| 13 | Nintendo | Games | 3.60× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 3.54× | ||
| 15 | Skin care | Beauty & Wellness | 3.35× | ||
| 16 | Permanent makeup | Beauty & Wellness | 3.18× | ||
| 17 | Volunteering | Politics & Society | 2.72× | ||
| 18 | Kitchen | Home & Garden | 2.41× | ||
| 19 | Tagesschau | Movies & TV | 1.69× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.60× |
Personality of the Ageing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.10× | |
| Indulgence | JOY | 1.93× | |
| Mindfulness | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Career Orientation | POWER | 1.05× | |
| Convenience Orientation | PREMIUM | 1.08× |
Frequently asked questions
How many fans does Ageing have in Germany?
Ageing has an estimated audience of 2,205,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ageing fans?
70.9% of Ageing fans are female, 29.1% are male, with an average age of 40.8 years.
Which brands do Ageing fans like most?
Ageing fans show strongest brand affinity for Anti-aging cream (7.19×), Skin care (3.35×), and Natural skin care (4.71×) over the country average.
Where do Ageing fans live in Germany?
Ageing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Ageing fans also like?
Beyond Ageing itself, the audience over-indexes on Skin care (3.35×), Natural skin care (4.71×), Cleanser (8.76×), and Pandora (4.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Lip balm (2,112,429)
See Ageing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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