Rascasse Audience Intelligence

Dermatology Audience in Germany

A data profile of the people who buy, follow and care about Dermatology in Germany — modelled from more than twelve digital signal sources. Dermatology has an estimated audience of 1,200,562 people in Germany.

#8among Skin in Germany#2779among Topic in Germany#111in Beauty & Wellness

The average Dermatology fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anti-aging cream, Face powder, Retinol, with strongest over-indexing on Anti-aging cream (9.79× the country average).

Demographically, the Dermatology audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dermatology fan in Germany is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Anti-aging cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dermatology profile in Germany.

Audience size
1.2M
in Germany
Gender
76.8%♀
23.2% male
Age
39.4
average years
Country rank
#5492
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dermatology fans

76.8% are female, 23.2% are male, average age 39.4.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Dermatology audience in Germany
MetricValue
Female76.8%
Male23.2%
Average age39.4
Estimated audience size1,200,562
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Dermatology audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Dermatology audience comes from Germany.

Worldwide audience distribution share by country for Dermatology
CountryShare
United States21.4%
Brazil7.3%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dermatology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dermatology fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.09×
02Bremen~10K1.22×
03Bayern~200K1.17×
04Hessen~100K1.06×
05Hamburg~30K1.06×
06Baden-Württemberg~200K1.04×
07Rheinland-Pfalz~60K0.98×
08Brandenburg~40K0.94×
09Sachsen~50K0.91×
10Saarland~10K0.89×
11Nordrhein-Westfalen~200K0.88×
12Sachsen-Anhalt~30K0.86×
13Thüringen~20K0.81×
14Schleswig-Holstein~30K0.79×
15Mecklenburg-Vorpommern~20K0.76×
16Niedersachsen~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Dermatology, Germany
0.75×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dermatology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dermatology audience
#·InterestCategoryAffinity×
01RetinolBeauty & Wellness15.71×
02MicroneedlingBeauty & Wellness15.71×
03Laser diodeTechnology & Electronics14.06×
04Anti-aging creamBeauty & Wellness9.79×
05BepanthenHealth9.01×
06Face powderBeauty & Wellness8.52×
07MoisturizerHome & Garden7.38×
08EyebrowBeauty & Wellness7.37×
09FacialBeauty & Wellness6.87×
10Eyelash extensionsBeauty & Wellness6.84×
11AgeingBeauty & Wellness6.07×
12EyelashBeauty & Wellness5.78×
13Permanent makeupBeauty & Wellness5.57×
14Eye linerBeauty & Wellness5.41×
15Hair removalBeauty & Wellness5.16×
16Natural skin careBeauty & Wellness4.53×
17WaxingBeauty & Wellness4.52×
18ShoppingShopping1.71×
19FoodFood & Beverages1.58×
20Food and drinkFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dermatology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dermatology audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.80×
IndividualismJOY1.74×
MindfulnessBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dermatology audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.91×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dermatology have in Germany?

Dermatology has an estimated audience of 1,200,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dermatology fans?

76.8% of Dermatology fans are female, 23.2% are male, with an average age of 39.4 years.

03

Which brands do Dermatology fans like most?

Dermatology fans show strongest brand affinity for Anti-aging cream (9.79×), Face powder (8.52×), and Retinol (15.71×) over the country average.

04

Where do Dermatology fans live in Germany?

Dermatology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dermatology fans also like?

Beyond Dermatology itself, the audience over-indexes on Face powder (8.52×), Retinol (15.71×), Eyebrow (7.37×), and Microneedling (15.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Germany

See Dermatology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dermatology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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