Dermatology Audience in Germany

Dermatology logo

Dermatology has an estimated audience of 1,200,562 people in Germany. 76.8% are female, 23.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anti-aging cream, Face powder, Retinol, Eyebrow, Microneedling.

The average Dermatology fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anti-aging cream, Face powder, Retinol, with strongest over-indexing on Anti-aging cream (9.79× the country average). Demographically, the Dermatology audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Dermatology fans

Demographic split for Dermatology audience in Germany
MetricValue
Female76.8%
Male23.2%
Average age39.4
Estimated audience size1,200,562

Audience persona

The typical Dermatology fan in Germany is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Anti-aging cream.

Top regions in Germany

Top regions ranked by reach for Dermatology in Germany
RegionReachAffinity
Nordrhein-Westfalen241,0260.92×
Bayern236,3481.22×
Baden-Württemberg171,1351.04×
Berlin122,1412.28×
Hessen101,1931.11×
Niedersachsen85,5810.73×
Rheinland-Pfalz58,8100.98×
Sachsen51,9530.88×
Brandenburg35,6240.96×
Schleswig-Holstein33,9630.79×
Hamburg28,4151.05×
Sachsen-Anhalt24,8430.8×
Thüringen22,7530.74×
Mecklenburg-Vorpommern13,4860.59×
Bremen12,8121.25×
Saarland9,8360.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dermatology audience
BrandAffinityCategory
Anti-aging cream9.79×Beauty & Wellness
Face powder8.52×Beauty & Wellness
Retinol15.71×Beauty & Wellness
Eyebrow7.37×Beauty & Wellness
Microneedling15.71×Beauty & Wellness
Eyelash extensions6.84×Beauty & Wellness
Eyelash5.78×Beauty & Wellness
Permanent makeup5.57×Beauty & Wellness
Moisturizer7.38×Home & Garden
Laser diode14.06×Technology & Electronics
Shopping1.71×Shopping
Facial6.87×Beauty & Wellness
Hair removal5.16×Beauty & Wellness
Food and drink1.54×Food & Beverages
Food1.58×Food & Beverages
Natural skin care4.53×Beauty & Wellness
Natural World2.38×Fashion & Accessoires
Bepanthen9.01×Health
Ageing6.07×Beauty & Wellness
Eye liner5.41×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dermatology audience
TraitClusterScore
Design AffinityPREMIUM1.5
IndulgenceJOY1.47
CreativityOPEN1.45
Healthy LifestyleBALANCE1.44
Sports ActivityPOWER1.4
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Dermatology
CountryShare
United States21.4%
Brazil7.3%
Japan3.6%

See Dermatology audiences in other countries

More Skin audiences in Germany

Frequently asked questions

How many fans does Dermatology have in Germany?

Dermatology has an estimated audience of 1,200,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dermatology fans?

76.8% of Dermatology fans are female, 23.2% are male, with an average age of 39.4 years.

Which brands do Dermatology fans like most?

Dermatology fans show strongest brand affinity for Anti-aging cream (9.79×), Face powder (8.52×), and Retinol (15.71×) over the country average.

Where do Dermatology fans live in Germany?

Dermatology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 241,026), Bayern (reach 236,348), and Baden-Württemberg (reach 171,135). These three regions account for the largest share of the active audience.

What other brands do Dermatology fans also like?

Beyond Dermatology itself, the audience over-indexes on Face powder (8.52×), Retinol (15.71×), Eyebrow (7.37×), and Microneedling (15.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dermatology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.