Dermatology Audience in Germany

Dermatology has an estimated audience of 1,200,562 people in Germany. 76.8% are female, 23.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anti-aging cream, Face powder, Retinol, Eyebrow, Microneedling.
The average Dermatology fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anti-aging cream, Face powder, Retinol, with strongest over-indexing on Anti-aging cream (9.79× the country average). Demographically, the Dermatology audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Dermatology fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 39.4 |
| Estimated audience size | 1,200,562 |
Audience persona
The typical Dermatology fan in Germany is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Anti-aging cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 241,026 | 0.92× |
| Bayern | 236,348 | 1.22× |
| Baden-Württemberg | 171,135 | 1.04× |
| Berlin | 122,141 | 2.28× |
| Hessen | 101,193 | 1.11× |
| Niedersachsen | 85,581 | 0.73× |
| Rheinland-Pfalz | 58,810 | 0.98× |
| Sachsen | 51,953 | 0.88× |
| Brandenburg | 35,624 | 0.96× |
| Schleswig-Holstein | 33,963 | 0.79× |
| Hamburg | 28,415 | 1.05× |
| Sachsen-Anhalt | 24,843 | 0.8× |
| Thüringen | 22,753 | 0.74× |
| Mecklenburg-Vorpommern | 13,486 | 0.59× |
| Bremen | 12,812 | 1.25× |
| Saarland | 9,836 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anti-aging cream | 9.79× | Beauty & Wellness |
| Face powder | 8.52× | Beauty & Wellness |
| Retinol | 15.71× | Beauty & Wellness |
| Eyebrow | 7.37× | Beauty & Wellness |
| Microneedling | 15.71× | Beauty & Wellness |
| Eyelash extensions | 6.84× | Beauty & Wellness |
| Eyelash | 5.78× | Beauty & Wellness |
| Permanent makeup | 5.57× | Beauty & Wellness |
| Moisturizer | 7.38× | Home & Garden |
| Laser diode | 14.06× | Technology & Electronics |
| Shopping | 1.71× | Shopping |
| Facial | 6.87× | Beauty & Wellness |
| Hair removal | 5.16× | Beauty & Wellness |
| Food and drink | 1.54× | Food & Beverages |
| Food | 1.58× | Food & Beverages |
| Natural skin care | 4.53× | Beauty & Wellness |
| Natural World | 2.38× | Fashion & Accessoires |
| Bepanthen | 9.01× | Health |
| Ageing | 6.07× | Beauty & Wellness |
| Eye liner | 5.41× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.5 |
| Indulgence | JOY | 1.47 |
| Creativity | OPEN | 1.45 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Sports Activity | POWER | 1.4 |
| Mindfulness | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.3% |
| Japan | 3.6% |
See Dermatology audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Dermatology have in Germany?
Dermatology has an estimated audience of 1,200,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dermatology fans?
76.8% of Dermatology fans are female, 23.2% are male, with an average age of 39.4 years.
Which brands do Dermatology fans like most?
Dermatology fans show strongest brand affinity for Anti-aging cream (9.79×), Face powder (8.52×), and Retinol (15.71×) over the country average.
Where do Dermatology fans live in Germany?
Dermatology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 241,026), Bayern (reach 236,348), and Baden-Württemberg (reach 171,135). These three regions account for the largest share of the active audience.
What other brands do Dermatology fans also like?
Beyond Dermatology itself, the audience over-indexes on Face powder (8.52×), Retinol (15.71×), Eyebrow (7.37×), and Microneedling (15.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dermatology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.