Bepanthen Audience in Germany
Bepanthen has an estimated audience of 1,012,166 people in Germany. 76.5% are female, 23.5% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Jotex, Tagesschau, Self care, Family.
The average Bepanthen fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Jotex, Tagesschau, with strongest over-indexing on Western Union (5.32× the country average). Demographically, the Bepanthen audience skews more female with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Bepanthen fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 39.7 |
| Estimated audience size | 1,012,166 |
Audience persona
The typical Bepanthen fan in Germany is more female, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,355 | 1.32× |
| Bayern | 193,797 | 1.19× |
| Baden-Württemberg | 160,962 | 1.17× |
| Niedersachsen | 98,939 | 1.01× |
| Hessen | 86,215 | 1.12× |
| Berlin | 49,350 | 1.09× |
| Rheinland-Pfalz | 49,115 | 0.97× |
| Schleswig-Holstein | 37,130 | 1.02× |
| Sachsen | 36,951 | 0.74× |
| Hamburg | 31,128 | 1.36× |
| Brandenburg | 22,674 | 0.72× |
| Thüringen | 19,923 | 0.77× |
| Sachsen-Anhalt | 18,348 | 0.7× |
| Mecklenburg-Vorpommern | 14,540 | 0.75× |
| Saarland | 12,088 | 0.97× |
| Bremen | 9,430 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.32× | Business & Career |
| Jotex | 27.01× | Shopping |
| Tagesschau | 1.84× | Movies & TV |
| Self care | 3.12× | Health |
| Family | 1.77× | Kids & Family |
| Vacations | 2.38× | Travel & Leisure |
| Ariana Grande | 4.28× | Music & Radio |
| Face powder | 4.45× | Beauty & Wellness |
| Hygiene | 2.7× | Beauty & Wellness |
| Plaster | 14.18× | Health |
| Rossmann | 2.05× | Shopping |
| Dermatology | 6.84× | Beauty & Wellness |
| Netto Marken-Discount | 1.79× | Shopping |
| Real property | 3.58× | Home & Garden |
| Do it yourself (DIY) | 1.66× | Home & Garden |
| Anti-aging cream | 3.59× | Beauty & Wellness |
| Cleanser | 6.21× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| North Rhine-Westphalia | 1.84× | Travel & Leisure |
| Walking | 3.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.75 |
| Sustainability | BALANCE | 1.38 |
| Creativity | OPEN | 1.33 |
| Sports Activity | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 16.1% |
| Germany | 15.5% |
| Poland | 6.1% |
See Bepanthen audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bepanthen have in Germany?
Bepanthen has an estimated audience of 1,012,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bepanthen fans?
76.5% of Bepanthen fans are female, 23.5% are male, with an average age of 39.7 years.
Which brands do Bepanthen fans like most?
Bepanthen fans show strongest brand affinity for Western Union (5.32×), Jotex (27.01×), and Tagesschau (1.84×) over the country average.
Where do Bepanthen fans live in Germany?
Bepanthen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,355), Bayern (reach 193,797), and Baden-Württemberg (reach 160,962). These three regions account for the largest share of the active audience.
What other brands do Bepanthen fans also like?
Beyond Bepanthen itself, the audience over-indexes on Jotex (27.01×), Tagesschau (1.84×), Self care (3.12×), and Family (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bepanthen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.