Plaster Audience in Germany
A data profile of the people who buy, follow and care about Plaster in Germany — modelled from more than twelve digital signal sources. Plaster has an estimated audience of 298,852 people in Germany.
The average Plaster fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Elizabeth Banks, Stucco, Bepanthen, with strongest over-indexing on Elizabeth Banks (100.45× the country average).
Demographically, the Plaster audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Plaster fan in Germany is balanced, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Elizabeth Banks.
At a glance
The key figures that characterise the Plaster profile in Germany.
Search interest · 12-month trend
Demographics of Plaster fans
50.3% are female, 49.7% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.4 |
| Estimated audience size | 298,852 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 27% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Plaster audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.0% |
| United Kingdom | 8.2% |
| Brazil | 6.4% |
Geography
Where the Plaster audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.61× | |
| 02 | Hessen | ~30K | 1.38× | |
| 03 | Hamburg | ~8K | 1.16× | |
| 04 | Bremen | ~3K | 1.11× | |
| 05 | Bayern | ~50K | 1.07× | |
| 06 | Baden-Württemberg | ~40K | 1.04× | |
| 07 | Rheinland-Pfalz | ~20K | 1.01× | |
| 08 | Nordrhein-Westfalen | ~60K | 0.98× | |
| 09 | Niedersachsen | ~30K | 0.94× | |
| 10 | Sachsen | ~10K | 0.91× | |
| 11 | Schleswig-Holstein | ~10K | 0.91× | |
| 12 | Saarland | ~3K | 0.90× | |
| 13 | Sachsen-Anhalt | ~7K | 0.87× | |
| 14 | Thüringen | ~7K | 0.87× | |
| 15 | Brandenburg | ~8K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Plaster audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elizabeth Banks | Movies & TV | 100.45× | ||
| 02 | Jotun (company) | Business & Career | 73.40× | ||
| 03 | Rob Lowe | Movies & TV | 70.57× | ||
| 04 | Bepanthen | Health | 49.17× | ||
| 05 | Hansaplast | Health | 49.17× | ||
| 06 | Stucco | Home & Garden | 47.75× | ||
| 07 | Wii Sports Resort | Games | 43.70× | ||
| 08 | Ruud van Nistelrooy | Sports | 37.68× | ||
| 09 | Finalgon | Health | 33.27× | ||
| 10 | Plasterwork | Home & Garden | 21.67× | ||
| 11 | Intervention (TV series) | Movies & TV | 20.00× | ||
| 12 | Pablo Schreiber | Movies & TV | 18.94× | ||
| 13 | Spray painting | Arts & Culture | 16.80× | ||
| 14 | Drywall | Home & Garden | 15.29× | ||
| 15 | Building insulation | Home & Garden | 14.59× | ||
| 16 | House painter and decorator | Home & Garden | 6.02× | ||
| 17 | Hornbach | Shopping | 3.83× | ||
| 18 | Bauhaus | Shopping | 3.71× | ||
| 19 | AutoScout24 | Cars & Mobility | 2.60× | ||
| 20 | FIFA World Cup | Sports | 1.72× |
Personality of the Plaster audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.82× | |
| Quality Awareness | PREMIUM | 1.66× | |
| Need for Security | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Spirituality | BALANCE | 0.98× |
Frequently asked questions
How many fans does Plaster have in Germany?
Plaster has an estimated audience of 298,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plaster fans?
50.3% of Plaster fans are female, 49.7% are male, with an average age of 40.4 years.
Which brands do Plaster fans like most?
Plaster fans show strongest brand affinity for Elizabeth Banks (100.45×), Stucco (47.75×), and Bepanthen (49.17×) over the country average.
Where do Plaster fans live in Germany?
Plaster fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Plaster fans also like?
Beyond Plaster itself, the audience over-indexes on Stucco (47.75×), Bepanthen (49.17×), Rob Lowe (70.57×), and Hansaplast (49.17×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
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- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Plaster audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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