Plaster Audience in Germany
Plaster has an estimated audience of 298,852 people in Germany. 50.3% are female, 49.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Elizabeth Banks, Stucco, Bepanthen, Rob Lowe, Hansaplast.
The average Plaster fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Elizabeth Banks, Stucco, Bepanthen, with strongest over-indexing on Elizabeth Banks (100.45× the country average). Demographically, the Plaster audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Plaster fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.4 |
| Estimated audience size | 298,852 |
Audience persona
The typical Plaster fan in Germany is balanced, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Elizabeth Banks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,788 | 1.01× |
| Bayern | 52,764 | 1.1× |
| Baden-Württemberg | 43,403 | 1.06× |
| Hessen | 33,600 | 1.48× |
| Niedersachsen | 26,648 | 0.92× |
| Berlin | 23,155 | 1.73× |
| Rheinland-Pfalz | 14,976 | 1× |
| Sachsen | 13,455 | 0.92× |
| Schleswig-Holstein | 9,791 | 0.91× |
| Hamburg | 8,284 | 1.23× |
| Brandenburg | 7,238 | 0.78× |
| Sachsen-Anhalt | 5,848 | 0.76× |
| Thüringen | 5,722 | 0.75× |
| Mecklenburg-Vorpommern | 3,386 | 0.59× |
| Bremen | 2,680 | 1.05× |
| Saarland | 2,636 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elizabeth Banks | 100.45× | Movies & TV |
| Stucco | 47.75× | Home & Garden |
| Bepanthen | 49.17× | Health |
| Rob Lowe | 70.57× | Movies & TV |
| Hansaplast | 49.17× | Health |
| Plasterwork | 21.67× | Home & Garden |
| Drywall | 15.29× | Home & Garden |
| Bauhaus | 3.71× | Shopping |
| Hornbach | 3.83× | Shopping |
| Finalgon | 33.27× | Health |
| Spray painting | 16.8× | Arts & Culture |
| Jotun (company) | 73.4× | Business & Career |
| Pablo Schreiber | 18.94× | Movies & TV |
| Wii Sports Resort | 43.7× | Games |
| House painter and decorator | 6.02× | Home & Garden |
| Natural World | 2.77× | Fashion & Accessoires |
| Intervention (TV series) | 20× | Movies & TV |
| Building insulation | 14.59× | Home & Garden |
| AutoScout24 | 2.6× | Cars & Mobility |
| Reggae en Español | 17.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.53 |
| Career Orientation | POWER | 1.5 |
| Sustainability | BALANCE | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| United Kingdom | 8.2% |
| Brazil | 6.4% |
See Plaster audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plaster have in Germany?
Plaster has an estimated audience of 298,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plaster fans?
50.3% of Plaster fans are female, 49.7% are male, with an average age of 40.4 years.
Which brands do Plaster fans like most?
Plaster fans show strongest brand affinity for Elizabeth Banks (100.45×), Stucco (47.75×), and Bepanthen (49.17×) over the country average.
Where do Plaster fans live in Germany?
Plaster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,788), Bayern (reach 52,764), and Baden-Württemberg (reach 43,403). These three regions account for the largest share of the active audience.
What other brands do Plaster fans also like?
Beyond Plaster itself, the audience over-indexes on Stucco (47.75×), Bepanthen (49.17×), Rob Lowe (70.57×), and Hansaplast (49.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.