Rascasse Audience Intelligence

Plasterwork Audience in Germany

A data profile of the people who buy, follow and care about Plasterwork in Germany — modelled from more than twelve digital signal sources. Plasterwork has an estimated audience of 530,537 people in Germany.

#4526among Topic in Germany#633in Home & Garden

The average Plasterwork fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar cell, Multi-tool, Ria Money Transfer, with strongest over-indexing on Solar cell (11.52× the country average).

Demographically, the Plasterwork audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plasterwork fan in Germany is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Solar cell.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plasterwork profile in Germany.

Audience size
531K
in Germany
Gender
29.9%♀
70.1% male
Age
44.3
average years
Country rank
#11184
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plasterwork fans

29.9% are female, 70.1% are male, average age 44.3.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Plasterwork audience in Germany
MetricValue
Female29.9%
Male70.1%
Average age44.3
Estimated audience size530,537
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Plasterwork audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3925%
40-4929%
50+25%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Plasterwork audience comes from Germany.

Worldwide audience distribution share by country for Plasterwork
CountryShare
United Kingdom22.3%
United States16.2%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plasterwork audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plasterwork fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.21×
02Bayern~100K1.20×
03Rheinland-Pfalz~30K1.17×
04Hessen~50K1.16×
05Nordrhein-Westfalen~100K1.14×
06Saarland~7K1.11×
07Niedersachsen~60K1.08×
08Berlin~20K1.02×
09Hamburg~10K0.97×
10Bremen~4K0.97×
11Sachsen~20K0.96×
12Thüringen~10K0.95×
13Sachsen-Anhalt~10K0.90×
14Schleswig-Holstein~20K0.81×
15Brandenburg~10K0.81×
16Mecklenburg-Vorpommern~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Plasterwork, Germany
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plasterwork audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plasterwork audience
#·InterestCategoryAffinity×
01Thiago SilvaSports28.86×
02Circular sawHome & Garden23.81×
03PlasterHealth21.67×
04Ria Money TransferBusiness & Career16.85×
05DremelHome & Garden16.85×
06Pep GuardiolaSports14.94×
07Solar cellHome & Garden11.52×
08Drill bitHome & Garden10.61×
09Multi-toolHome & Garden10.39×
10LED lampHome & Garden9.61×
11ChainsawHome & Garden8.21×
12WürthHome & Garden6.97×
13Wood carvingHome & Garden5.98×
14WrenchHome & Garden5.50×
15ForestryHome & Garden5.38×
16Home automationTechnology & Electronics4.48×
17Efficient energy useTechnology & Electronics4.15×
18Tour de FranceSports3.74×
19RenovationHome & Garden3.71×
20HornbachShopping3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plasterwork audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plasterwork audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.58×
Convenience OrientationPREMIUM1.99×
Career OrientationPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plasterwork audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
MindfulnessBALANCE0.78×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plasterwork have in Germany?

Plasterwork has an estimated audience of 530,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plasterwork fans?

29.9% of Plasterwork fans are female, 70.1% are male, with an average age of 44.3 years.

03

Which brands do Plasterwork fans like most?

Plasterwork fans show strongest brand affinity for Solar cell (11.52×), Multi-tool (10.39×), and Ria Money Transfer (16.85×) over the country average.

04

Where do Plasterwork fans live in Germany?

Plasterwork fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Plasterwork fans also like?

Beyond Plasterwork itself, the audience over-indexes on Multi-tool (10.39×), Ria Money Transfer (16.85×), LED lamp (9.61×), and Drill bit (10.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Plasterwork audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plasterwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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