Plasterwork Audience in Germany
Plasterwork has an estimated audience of 530,537 people in Germany. 29.9% are female, 70.1% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indigenous Australian art, Kajang, Home construction, Progressive rock, Unique Gifts.
The average Plasterwork fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indigenous Australian art, Kajang, Home construction, with strongest over-indexing on Indigenous Australian art (13.4× the country average). Demographically, the Plasterwork audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plasterwork fans
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 44.3 |
| Estimated audience size | 530,537 |
Audience persona
The typical Plasterwork fan in Germany is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Indigenous Australian art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,317 | 1.2× |
| Bayern | 105,457 | 1.24× |
| Baden-Württemberg | 89,899 | 1.24× |
| Niedersachsen | 57,204 | 1.11× |
| Hessen | 47,526 | 1.18× |
| Rheinland-Pfalz | 30,827 | 1.16× |
| Berlin | 25,795 | 1.09× |
| Sachsen | 24,408 | 0.94× |
| Schleswig-Holstein | 14,557 | 0.76× |
| Brandenburg | 12,408 | 0.75× |
| Thüringen | 11,898 | 0.88× |
| Sachsen-Anhalt | 11,504 | 0.84× |
| Hamburg | 11,473 | 0.96× |
| Saarland | 7,254 | 1.11× |
| Mecklenburg-Vorpommern | 6,581 | 0.65× |
| Bremen | 4,062 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indigenous Australian art | 13.4× | Arts & Culture |
| Kajang | 27.13× | Travel & Leisure |
| Home construction | 1.67× | Home & Garden |
| Progressive rock | 2.01× | Music & Radio |
| Unique Gifts | 1.69× | Shopping |
| Combat sport | 1.52× | Sports |
| Birthday Gifts | 1.7× | Kids & Family |
| Natural rubber | 1.65× | Cars & Mobility |
| Stucco | 1.81× | Home & Garden |
| Corfu (regional unit) | 1.91× | Travel & Leisure |
| Therme Erding | 2.76× | Travel & Leisure |
| Bugatti Chiron | 3.01× | Cars & Mobility |
| Assisi | 3.18× | Travel & Leisure |
| Eigen Huis & Tuin | 4.97× | Movies & TV |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Video izle | 1.69× | |
| James Toseland | 11.81× | Sports |
| Eden Lake | 2.39× | Movies & TV |
| Acoustic music | 1.93× | Music & Radio |
| Low-carbon emission | 2.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.22 |
| Convenience Orientation | PREMIUM | 1.81 |
| Sports Activity | POWER | 1.8 |
| Career Orientation | POWER | 1.73 |
| Sustainability | BALANCE | 1.67 |
| Quality Awareness | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.3% |
| United States | 16.2% |
| Brazil | 6.2% |
See Plasterwork audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plasterwork have in Germany?
Plasterwork has an estimated audience of 530,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plasterwork fans?
29.9% of Plasterwork fans are female, 70.1% are male, with an average age of 44.3 years.
Which brands do Plasterwork fans like most?
Plasterwork fans show strongest brand affinity for Indigenous Australian art (13.4×), Kajang (27.13×), and Home construction (1.67×) over the country average.
Where do Plasterwork fans live in Germany?
Plasterwork fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,317), Bayern (reach 105,457), and Baden-Württemberg (reach 89,899). These three regions account for the largest share of the active audience.
What other brands do Plasterwork fans also like?
Beyond Plasterwork itself, the audience over-indexes on Kajang (27.13×), Home construction (1.67×), Progressive rock (2.01×), and Unique Gifts (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plasterwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.