Wrench Audience in Germany
A data profile of the people who buy, follow and care about Wrench in Germany — modelled from more than twelve digital signal sources. Wrench has an estimated audience of 3,298,258 people in Germany.
The average Wrench fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hammer, Screw, Obi (store), with strongest over-indexing on Hammer (16.24× the country average).
Demographically, the Wrench audience skews more male with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wrench fan in Germany is more male, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Hammer.
At a glance
The key figures that characterise the Wrench profile in Germany.
Search interest · 12-month trend
Demographics of Wrench fans
28.6% are female, 71.4% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 39.9 |
| Estimated audience size | 3,298,258 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Wrench audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.0% |
| Japan | 5.0% |
| Germany | 4.9% |
Geography
Where the Wrench audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~100K | 1.29× | |
| 02 | Berlin | ~200K | 1.25× | |
| 03 | Hessen | ~300K | 1.14× | |
| 04 | Bayern | ~600K | 1.12× | |
| 05 | Baden-Württemberg | ~500K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~800K | 1.10× | |
| 07 | Bremen | ~30K | 1.06× | |
| 08 | Niedersachsen | ~300K | 1.05× | |
| 09 | Rheinland-Pfalz | ~200K | 0.99× | |
| 10 | Sachsen | ~200K | 0.95× | |
| 11 | Schleswig-Holstein | ~100K | 0.95× | |
| 12 | Saarland | ~40K | 0.89× | |
| 13 | Thüringen | ~70K | 0.88× | |
| 14 | Brandenburg | ~90K | 0.84× | |
| 15 | Sachsen-Anhalt | ~70K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~50K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wrench audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hammer | Home & Garden | 16.24× | ||
| 02 | Abarth | Cars & Mobility | 13.19× | ||
| 03 | Screw | Home & Garden | 11.64× | ||
| 04 | Machine tool | Home & Garden | 6.72× | ||
| 05 | Drill bit | Home & Garden | 6.45× | ||
| 06 | Welding | Home & Garden | 4.91× | ||
| 07 | Machining | Business & Career | 4.53× | ||
| 08 | Power tool | Home & Garden | 3.45× | ||
| 09 | Home-improvement center | Home & Garden | 3.34× | ||
| 10 | Bauhaus | Shopping | 3.28× | ||
| 11 | Obi (store) | Shopping | 3.25× | ||
| 12 | Tedox | Shopping | 2.96× | ||
| 13 | Hardware store | Home & Garden | 2.35× | ||
| 14 | Engine | Cars & Mobility | 2.30× | ||
| 15 | Hagebaumarkt | Shopping | 2.27× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.89× | ||
| 17 | Hornbach | Shopping | 1.85× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.69× | ||
| 19 | Leisure | Travel & Leisure | 1.65× | ||
| 20 | UEFA Champions League | Sports | 1.54× |
Personality of the Wrench audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.66× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Luxury Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Spirituality | BALANCE | 0.70× | |
| Mindfulness | BALANCE | 0.83× |
Frequently asked questions
How many fans does Wrench have in Germany?
Wrench has an estimated audience of 3,298,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wrench fans?
28.6% of Wrench fans are female, 71.4% are male, with an average age of 39.9 years.
Which brands do Wrench fans like most?
Wrench fans show strongest brand affinity for Hammer (16.24×), Screw (11.64×), and Obi (store) (3.25×) over the country average.
Where do Wrench fans live in Germany?
Wrench fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Wrench fans also like?
Beyond Wrench itself, the audience over-indexes on Screw (11.64×), Obi (store) (3.25×), Bauhaus (3.28×), and Machine tool (6.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Wrench audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wrench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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