Wrench Audience in Germany
Wrench has an estimated audience of 3,298,258 people in Germany. 28.6% are female, 71.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hammer, Screw, Obi (store), Bauhaus, Machine tool.
The average Wrench fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hammer, Screw, Obi (store), with strongest over-indexing on Hammer (16.24× the country average). Demographically, the Wrench audience skews more male with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wrench fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 39.9 |
| Estimated audience size | 3,298,258 |
Audience persona
The typical Wrench fan in Germany is more male, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Hammer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 835,129 | 1.16× |
| Bayern | 610,708 | 1.15× |
| Baden-Württemberg | 517,650 | 1.15× |
| Niedersachsen | 348,047 | 1.09× |
| Hessen | 278,360 | 1.11× |
| Rheinland-Pfalz | 164,476 | 1× |
| Berlin | 163,851 | 1.11× |
| Sachsen | 156,066 | 0.96× |
| Schleswig-Holstein | 114,036 | 0.96× |
| Hamburg | 99,318 | 1.33× |
| Brandenburg | 83,464 | 0.82× |
| Thüringen | 70,596 | 0.84× |
| Sachsen-Anhalt | 66,720 | 0.78× |
| Mecklenburg-Vorpommern | 46,801 | 0.74× |
| Saarland | 31,941 | 0.79× |
| Bremen | 28,535 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hammer | 16.24× | Home & Garden |
| Screw | 11.64× | Home & Garden |
| Obi (store) | 3.25× | Shopping |
| Bauhaus | 3.28× | Shopping |
| Machine tool | 6.72× | Home & Garden |
| Welding | 4.91× | Home & Garden |
| Abarth | 13.19× | Cars & Mobility |
| Drill bit | 6.45× | Home & Garden |
| Machining | 4.53× | Business & Career |
| Globus Baumarkt | 2.02× | Shopping |
| Home-improvement center | 3.34× | Home & Garden |
| Leisure | 1.65× | Travel & Leisure |
| AutoScout24 | 1.89× | Cars & Mobility |
| Tedox | 2.96× | Shopping |
| American football | 1.79× | Sports |
| Hornbach | 1.85× | Shopping |
| Power tool | 3.45× | Home & Garden |
| Hagebaumarkt | 2.27× | Shopping |
| UEFA Champions League | 1.54× | Sports |
| Hardware store | 2.35× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.17 |
| Convenience Orientation | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Japan | 5.0% |
| Germany | 4.9% |
See Wrench audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wrench have in Germany?
Wrench has an estimated audience of 3,298,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wrench fans?
28.6% of Wrench fans are female, 71.4% are male, with an average age of 39.9 years.
Which brands do Wrench fans like most?
Wrench fans show strongest brand affinity for Hammer (16.24×), Screw (11.64×), and Obi (store) (3.25×) over the country average.
Where do Wrench fans live in Germany?
Wrench fans in Germany are most concentrated in Nordrhein-Westfalen (reach 835,129), Bayern (reach 610,708), and Baden-Württemberg (reach 517,650). These three regions account for the largest share of the active audience.
What other brands do Wrench fans also like?
Beyond Wrench itself, the audience over-indexes on Screw (11.64×), Obi (store) (3.25×), Bauhaus (3.28×), and Machine tool (6.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wrench. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.