Abarth Target Market in Germany
A data profile of the people who buy, follow and care about Abarth in Germany — modelled from more than twelve digital signal sources. Abarth has an estimated audience of 403,358 people in Germany.
The average Abarth fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FRITZ!Box, Esso, Used car, with strongest over-indexing on FRITZ!Box (8.54× the country average).
Demographically, the Abarth audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Abarth fan in Germany is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.
At a glance
The key figures that characterise the Abarth profile in Germany.
Search interest · 12-month trend
Customer demographics of Abarth
16.1% are female, 83.9% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 44.0 |
| Estimated audience size | 403,358 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 26% |
Geography
Where the Abarth audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~80K | 1.31× | |
| 02 | Baden-Württemberg | ~70K | 1.24× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.23× | |
| 04 | Hessen | ~40K | 1.21× | |
| 05 | Hamburg | ~10K | 1.19× | |
| 06 | Rheinland-Pfalz | ~20K | 1.02× | |
| 07 | Sachsen | ~20K | 1.00× | |
| 08 | Niedersachsen | ~40K | 0.96× | |
| 09 | Schleswig-Holstein | ~10K | 0.95× | |
| 10 | Saarland | ~5K | 0.95× | |
| 11 | Thüringen | ~9K | 0.93× | |
| 12 | Berlin | ~20K | 0.92× | |
| 13 | Sachsen-Anhalt | ~9K | 0.85× | |
| 14 | Brandenburg | ~10K | 0.84× | |
| 15 | Bremen | ~3K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Abarth audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Turin | Travel & Leisure | 11.14× | ||
| 02 | Fiat 500 (2007) | Cars & Mobility | 9.66× | ||
| 03 | FRITZ!Box | Technology & Electronics | 8.54× | ||
| 04 | Esso | Cars & Mobility | 7.97× | ||
| 05 | Fiat | Cars & Mobility | 7.71× | ||
| 06 | Used car | Cars & Mobility | 5.92× | ||
| 07 | Tire | Cars & Mobility | 5.87× | ||
| 08 | Antique car | Cars & Mobility | 5.75× | ||
| 09 | Škoda Auto | Cars & Mobility | 5.56× | ||
| 10 | Car dealership | Cars & Mobility | 5.54× | ||
| 11 | Renault | Cars & Mobility | 5.26× | ||
| 12 | Carcare | Cars & Mobility | 5.24× | ||
| 13 | Deutsche Bank | Business & Career | 5.19× | ||
| 14 | Hyundai | Cars & Mobility | 4.90× | ||
| 15 | AutoScout24 | Cars & Mobility | 4.72× | ||
| 16 | Solar energy | Home & Garden | 4.40× | ||
| 17 | Automotive design | Business & Career | 4.38× | ||
| 18 | Electric car | Cars & Mobility | 4.02× | ||
| 19 | Volkswagen | Cars & Mobility | 3.94× | ||
| 20 | Hornbach | Shopping | 2.98× |
Personality of the Abarth audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.25× | |
| Quality Awareness | PREMIUM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Sustainability | BALANCE | 0.77× | |
| Creativity | OPEN | 0.84× |
Frequently asked questions
Who is Abarth's target market in Germany?
Abarth's target market in Germany covers an estimated 403,358 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abarth customers?
16.1% of the Abarth audience are female, 83.9% are male, with an average age of 44.0 years.
Which brands do Abarth fans like most?
Abarth fans show strongest brand affinity for FRITZ!Box (8.54×), Esso (7.97×), and Used car (5.92×) over the country average.
Where do Abarth fans live in Germany?
Abarth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Abarth fans also like?
Beyond Abarth itself, the audience over-indexes on Esso (7.97×), Used car (5.92×), AutoScout24 (4.72×), and Škoda Auto (5.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Abarth audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abarth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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