Abarth Audience in Germany
Abarth has an estimated audience of 398,625 people in Germany. 16.1% are female, 83.9% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Used car, AutoScout24, Škoda Auto, Tire.
The average Abarth fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Used car, AutoScout24, with strongest over-indexing on FRITZ!Box (8.54× the country average). Demographically, the Abarth audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Abarth fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 44.0 |
| Estimated audience size | 398,625 |
Audience persona
The typical Abarth fan in Germany is more male, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,806 | 1.26× |
| Bayern | 87,052 | 1.36× |
| Baden-Württemberg | 69,318 | 1.27× |
| Niedersachsen | 38,008 | 0.98× |
| Hessen | 37,958 | 1.25× |
| Rheinland-Pfalz | 20,028 | 1× |
| Sachsen | 19,237 | 0.98× |
| Berlin | 16,763 | 0.94× |
| Schleswig-Holstein | 13,711 | 0.96× |
| Hamburg | 11,103 | 1.23× |
| Brandenburg | 10,154 | 0.82× |
| Thüringen | 8,828 | 0.87× |
| Sachsen-Anhalt | 8,269 | 0.8× |
| Mecklenburg-Vorpommern | 4,769 | 0.63× |
| Saarland | 4,378 | 0.89× |
| Bremen | 2,546 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 8.54× | Technology & Electronics |
| Used car | 5.92× | Cars & Mobility |
| AutoScout24 | 4.72× | Cars & Mobility |
| Škoda Auto | 5.56× | Cars & Mobility |
| Tire | 5.87× | Cars & Mobility |
| Esso | 7.97× | Cars & Mobility |
| Fiat | 7.71× | Cars & Mobility |
| Deutsche Bank | 5.19× | Business & Career |
| Car dealership | 5.54× | Cars & Mobility |
| Volkswagen | 3.94× | Cars & Mobility |
| Borussia Dortmund | 2× | Sports |
| Solar energy | 4.4× | Home & Garden |
| Electric car | 4.02× | Cars & Mobility |
| Fiat 500 (2007) | 9.66× | Cars & Mobility |
| Hyundai | 4.9× | Cars & Mobility |
| Renault | 5.26× | Cars & Mobility |
| Carcare | 5.24× | Cars & Mobility |
| Antique car | 5.75× | Cars & Mobility |
| Hornbach | 2.98× | Shopping |
| Automotive design | 4.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.74 |
| Need for Security | CONSERVATISM | 1.63 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.45 |
| Quality Awareness | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 26.9% |
| Brazil | 11.7% |
| United Kingdom | 6.9% |
See Abarth audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Abarth have in Germany?
Abarth has an estimated audience of 398,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abarth fans?
16.1% of Abarth fans are female, 83.9% are male, with an average age of 44.0 years.
Which brands do Abarth fans like most?
Abarth fans show strongest brand affinity for FRITZ!Box (8.54×), Used car (5.92×), and AutoScout24 (4.72×) over the country average.
Where do Abarth fans live in Germany?
Abarth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,806), Bayern (reach 87,052), and Baden-Württemberg (reach 69,318). These three regions account for the largest share of the active audience.
What other brands do Abarth fans also like?
Beyond Abarth itself, the audience over-indexes on Used car (5.92×), AutoScout24 (4.72×), Škoda Auto (5.56×), and Tire (5.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abarth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.