Turin Audience in Germany
Turin has an estimated audience of 965,829 people in Germany. 29.3% are female, 70.7% are male, average age 45.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Satire, Borussia Dortmund, Allgäu, Western Union, German television comedy.
The average Turin fan in Germany is 45.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Satire, Borussia Dortmund, Allgäu, with strongest over-indexing on Satire (7.13× the country average). Demographically, the Turin audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Turin fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 45.1 |
| Estimated audience size | 965,829 |
Audience persona
The typical Turin fan in Germany is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 235,446 | 1.52× |
| Nordrhein-Westfalen | 227,897 | 1.08× |
| Baden-Württemberg | 226,495 | 1.72× |
| Hessen | 97,473 | 1.32× |
| Niedersachsen | 77,514 | 0.83× |
| Berlin | 56,987 | 1.32× |
| Rheinland-Pfalz | 48,385 | 1× |
| Sachsen | 44,143 | 0.93× |
| Schleswig-Holstein | 25,215 | 0.73× |
| Hamburg | 23,055 | 1.06× |
| Brandenburg | 21,590 | 0.72× |
| Thüringen | 17,847 | 0.73× |
| Sachsen-Anhalt | 16,061 | 0.64× |
| Mecklenburg-Vorpommern | 11,322 | 0.61× |
| Saarland | 10,746 | 0.91× |
| Bremen | 7,377 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.13× | Literature |
| Borussia Dortmund | 1.94× | Sports |
| Allgäu | 7.52× | Travel & Leisure |
| Western Union | 4.86× | Business & Career |
| German television comedy | 6.42× | Movies & TV |
| Netto Marken-Discount | 2.5× | Shopping |
| Headphones | 5.85× | Technology & Electronics |
| Country rap | 6.24× | Music & Radio |
| Pets | 1.82× | Pets & Animals |
| Hygiene | 3.14× | Beauty & Wellness |
| 2. Bundesliga | 2.47× | Sports |
| Automobiles | 1.92× | Cars & Mobility |
| VfB Stuttgart | 2.49× | Sports |
| RB Leipzig | 3.08× | Sports |
| Arnold Schwarzenegger | 5.61× | Movies & TV |
| AutoScout24 | 2.14× | Cars & Mobility |
| Lake Constance | 7.22× | Travel & Leisure |
| FC Bayern Munich | 1.62× | Sports |
| Catering | 3.92× | Food & Beverages |
| Torino F.C. | 15.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.82 |
| Need for Security | CONSERVATISM | 1.55 |
| Indulgence | JOY | 1.52 |
| Risk Appetite | THRILL | 1.51 |
| Sports Activity | POWER | 1.45 |
| Tradition | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 55.1% |
| United States | 7.3% |
| Brazil | 5.6% |
See Turin audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Turin have in Germany?
Turin has an estimated audience of 965,829 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Turin fans?
29.3% of Turin fans are female, 70.7% are male, with an average age of 45.1 years.
Which brands do Turin fans like most?
Turin fans show strongest brand affinity for Satire (7.13×), Borussia Dortmund (1.94×), and Allgäu (7.52×) over the country average.
Where do Turin fans live in Germany?
Turin fans in Germany are most concentrated in Bayern (reach 235,446), Nordrhein-Westfalen (reach 227,897), and Baden-Württemberg (reach 226,495). These three regions account for the largest share of the active audience.
What other brands do Turin fans also like?
Beyond Turin itself, the audience over-indexes on Borussia Dortmund (1.94×), Allgäu (7.52×), Western Union (4.86×), and German television comedy (6.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.