Fiat Professional Audience in Germany
Fiat Professional has an estimated audience of 539,403 people in Germany. 27.1% are female, 72.9% are male, average age 49.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Aral AG, City car, EBay, Petrol engine.
The average Fiat Professional fan in Germany is 49.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Aral AG, City car, with strongest over-indexing on AutoScout24 (3.5× the country average). Demographically, the Fiat Professional audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Fiat Professional fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 49.3 |
| Estimated audience size | 539,403 |
Audience persona
The typical Fiat Professional fan in Germany is more male, around 49.3 years old, with strong Quality Awareness tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,430 | 1.05× |
| Bayern | 115,587 | 1.33× |
| Baden-Württemberg | 90,852 | 1.23× |
| Niedersachsen | 57,260 | 1.09× |
| Hessen | 46,855 | 1.14× |
| Rheinland-Pfalz | 29,663 | 1.1× |
| Schleswig-Holstein | 27,946 | 1.44× |
| Sachsen | 25,518 | 0.96× |
| Brandenburg | 17,895 | 1.07× |
| Berlin | 16,160 | 0.67× |
| Thüringen | 13,133 | 0.96× |
| Hamburg | 11,626 | 0.95× |
| Mecklenburg-Vorpommern | 9,606 | 0.93× |
| Sachsen-Anhalt | 9,090 | 0.65× |
| Saarland | 6,346 | 0.96× |
| Bremen | 2,116 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.5× | Cars & Mobility |
| Aral AG | 3.24× | Cars & Mobility |
| City car | 5.47× | Cars & Mobility |
| EBay | 2.57× | Shopping |
| Petrol engine | 4.12× | Cars & Mobility |
| Netto Marken-Discount | 2.58× | Shopping |
| Fielmann | 3.63× | Health |
| Fiat Panda | 10.58× | Cars & Mobility |
| Edeka | 2.24× | Shopping |
| Kaufland | 2.14× | Shopping |
| Fiat | 5.02× | Cars & Mobility |
| Vodafone | 2.49× | Technology & Electronics |
| Hatchback | 3.61× | Cars & Mobility |
| Turin | 8.62× | Travel & Leisure |
| Aldi | 1.97× | Shopping |
| Used car | 2.63× | Cars & Mobility |
| Pets | 1.58× | Pets & Animals |
| Commerzbank | 2.12× | Business & Career |
| REWE | 1.86× | Shopping |
| 1.88× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.92 |
| Need for Security | CONSERVATISM | 1.68 |
| Family Orientation | CONSERVATISM | 1.67 |
| Early Adopter Mentality | POWER | 1.35 |
| Pet Ownership | JOY | 1.28 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.0% |
| France | 15.8% |
| Netherlands | 6.1% |
See Fiat Professional audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Fiat Professional have in Germany?
Fiat Professional has an estimated audience of 539,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiat Professional fans?
27.1% of Fiat Professional fans are female, 72.9% are male, with an average age of 49.3 years.
Which brands do Fiat Professional fans like most?
Fiat Professional fans show strongest brand affinity for AutoScout24 (3.5×), Aral AG (3.24×), and City car (5.47×) over the country average.
Where do Fiat Professional fans live in Germany?
Fiat Professional fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,430), Bayern (reach 115,587), and Baden-Württemberg (reach 90,852). These three regions account for the largest share of the active audience.
What other brands do Fiat Professional fans also like?
Beyond Fiat Professional itself, the audience over-indexes on Aral AG (3.24×), City car (5.47×), EBay (2.57×), and Petrol engine (4.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiat Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.