Rascasse Audience Intelligence

Fiat Professional Target Market in Germany

A data profile of the people who buy, follow and care about Fiat Professional in Germany — modelled from more than twelve digital signal sources. Fiat Professional has an estimated audience of 536,140 people in Germany.

#13among Commercial vehicles in Germany#1446among Brand in Germany#512in Cars & Mobility

The average Fiat Professional fan in Germany is 49.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, City car, EBay, with strongest over-indexing on AutoScout24 (3.5× the country average).

Demographically, the Fiat Professional audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fiat Professional fan in Germany is more male, around 49.3 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiat Professional profile in Germany.

Audience size
536K
in Germany
Gender
27.1%♀
72.9% male
Age
49.3
average years
Country rank
#11079
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fiat Professional

27.1% are female, 72.9% are male, average age 49.3.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Fiat Professional audience in Germany
MetricValue
Female27.1%
Male72.9%
Average age49.3
Estimated audience size536,140
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Fiat Professional audience in Germany
Age bracketShare%
16-193%
20-299%
30-3916%
40-4928%
50+45%
Fig. 04

Worldwide distribution

51.7%

of the worldwide Fiat Professional audience comes from Germany.

Worldwide audience distribution share by country for Fiat Professional
CountryShare
Germany51.7%
France15.8%
Netherlands6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiat Professional audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fiat Professional customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.33×
02Bayern~100K1.24×
03Baden-Württemberg~80K1.15×
04Saarland~8K1.13×
05Hessen~50K1.12×
06Niedersachsen~60K1.10×
07Brandenburg~20K1.10×
08Rheinland-Pfalz~30K1.09×
09Nordrhein-Westfalen~100K1.00×
10Thüringen~10K1.00×
11Mecklenburg-Vorpommern~10K0.94×
12Sachsen~20K0.93×
13Hamburg~10K0.92×
14Sachsen-Anhalt~10K0.85×
15Bremen~4K0.82×
16Berlin~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Fiat Professional, Germany
0.69×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiat Professional audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiat Professional audience
#·InterestCategoryAffinity×
01Fiat PandaCars & Mobility10.58×
02TurinTravel & Leisure8.62×
03City carCars & Mobility5.47×
04FiatCars & Mobility5.02×
05Petrol engineCars & Mobility4.12×
06FielmannHealth3.63×
07HatchbackCars & Mobility3.61×
08AutoScout24Cars & Mobility3.50×
09Aral AGCars & Mobility3.24×
10Used carCars & Mobility2.63×
11Netto Marken-DiscountShopping2.58×
12EBayShopping2.57×
13VodafoneTechnology & Electronics2.49×
14EdekaShopping2.24×
15KauflandShopping2.14×
16CommerzbankBusiness & Career2.12×
17AldiShopping1.97×
18WhatsAppInternet & Social Media1.88×
19REWEShopping1.86×
20PetsPets & Animals1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiat Professional audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiat Professional audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
Price SensitivityPREMIUM1.52×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiat Professional audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.95×
Design AffinityPREMIUM0.97×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fiat Professional's target market in Germany?

Fiat Professional's target market in Germany covers an estimated 536,140 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fiat Professional customers?

27.1% of the Fiat Professional audience are female, 72.9% are male, with an average age of 49.3 years.

03

Which brands do Fiat Professional fans like most?

Fiat Professional fans show strongest brand affinity for AutoScout24 (3.5×), City car (5.47×), and EBay (2.57×) over the country average.

04

Where do Fiat Professional fans live in Germany?

Fiat Professional fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Fiat Professional fans also like?

Beyond Fiat Professional itself, the audience over-indexes on City car (5.47×), EBay (2.57×), Petrol engine (4.12×), and Netto Marken-Discount (2.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See Fiat Professional audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fiat Professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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