Liebherr Target Market in Germany
A data profile of the people who buy, follow and care about Liebherr in Germany — modelled from more than twelve digital signal sources. Liebherr has an estimated audience of 1,021,961 people in Germany.
The average Liebherr fan in Germany is 43.2 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Excavator, Caterpillar, Kubota, with strongest over-indexing on Excavator (10.26× the country average).
Demographically, the Liebherr audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Liebherr fan in Germany is more male, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Excavator.
At a glance
The key figures that characterise the Liebherr profile in Germany.
Search interest · 12-month trend
Customer demographics of Liebherr
27.0% are female, 73.0% are male, average age 43.2.
Gender split
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 43.2 |
| Estimated audience size | 1,021,961 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 26% |
Geography
Where the Liebherr audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 2.64× | |
| 02 | Bayern | ~200K | 1.86× | |
| 03 | Mecklenburg-Vorpommern | ~20K | 1.36× | |
| 04 | Hessen | ~50K | 0.97× | |
| 05 | Niedersachsen | ~60K | 0.91× | |
| 06 | Rheinland-Pfalz | ~30K | 0.91× | |
| 07 | Nordrhein-Westfalen | ~100K | 0.87× | |
| 08 | Hamburg | ~10K | 0.86× | |
| 09 | Saarland | ~7K | 0.80× | |
| 10 | Schleswig-Holstein | ~20K | 0.75× | |
| 11 | Thüringen | ~10K | 0.74× | |
| 12 | Brandenburg | ~10K | 0.72× | |
| 13 | Sachsen | ~20K | 0.71× | |
| 14 | Bremen | ~4K | 0.71× | |
| 15 | Berlin | ~20K | 0.70× | |
| 16 | Sachsen-Anhalt | ~10K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Liebherr audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caterpillar | Fashion & Accessoires | 13.15× | ||
| 02 | Kubota | Cars & Mobility | 11.70× | ||
| 03 | Valtra | Cars & Mobility | 10.57× | ||
| 04 | landwirt.com | Home & Garden | 10.30× | ||
| 05 | Excavator | Cars & Mobility | 10.26× | ||
| 06 | Massey Ferguson | Cars & Mobility | 9.60× | ||
| 07 | Bulldozer | Cars & Mobility | 9.53× | ||
| 08 | WD-40 | Home & Garden | 9.40× | ||
| 09 | Case IH | Cars & Mobility | 8.67× | ||
| 10 | New Holland Agriculture | Cars & Mobility | 8.17× | ||
| 11 | Claas | Cars & Mobility | 7.83× | ||
| 12 | Fendt | Cars & Mobility | 7.12× | ||
| 13 | John Deere | Cars & Mobility | 6.37× | ||
| 14 | Agricultural engineering | Business & Career | 4.89× | ||
| 15 | Tractor | Cars & Mobility | 3.88× | ||
| 16 | Mechanical engineering | Business & Career | 2.56× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.06× | ||
| 18 | Hornbach | Shopping | 1.84× | ||
| 19 | Deutsche Bahn | Cars & Mobility | 1.69× | ||
| 20 | EBay | Shopping | 1.67× |
Personality of the Liebherr audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.08× | |
| Patriotism | CONSERVATISM | 1.64× | |
| DIY Mentality | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Mindfulness | BALANCE | 0.84× | |
| Individualism | JOY | 0.91× |
Frequently asked questions
Who is Liebherr's target market in Germany?
Liebherr's target market in Germany covers an estimated 1,021,961 people, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Liebherr customers?
27.0% of the Liebherr audience are female, 73.0% are male, with an average age of 43.2 years.
Which brands do Liebherr fans like most?
Liebherr fans show strongest brand affinity for Excavator (10.26×), Caterpillar (13.15×), and Kubota (11.7×) over the country average.
Where do Liebherr fans live in Germany?
Liebherr fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Liebherr fans also like?
Beyond Liebherr itself, the audience over-indexes on Caterpillar (13.15×), Kubota (11.7×), WD-40 (9.4×), and Agricultural engineering (4.89×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Commercial vehicles audiences in Germany
- John Deere (1,670,333)
- Volkswagen Commercial Vehicles (1,386,128)
- Fendt (1,245,200)
- Claas (900,562)
- New Holland Agriculture (827,207)
See Liebherr audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liebherr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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