Liebherr Audience in Germany
Liebherr has an estimated audience of 671,934 people in Germany. 27.0% are female, 73.0% are male, average age 43.2. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Fachhochschule, Dump truck, Satire, Allgäu, Aluminium.
The average Liebherr fan in Germany is 43.2 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Fachhochschule, Dump truck, Satire, with strongest over-indexing on Fachhochschule (9.46× the country average). Demographically, the Liebherr audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Liebherr fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 43.2 |
| Estimated audience size | 671,934 |
Audience persona
The typical Liebherr fan in Germany is more male, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Fachhochschule.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 253,208 | 2.76× |
| Bayern | 201,703 | 1.87× |
| Nordrhein-Westfalen | 130,533 | 0.89× |
| Niedersachsen | 60,959 | 0.93× |
| Hessen | 50,532 | 0.99× |
| Rheinland-Pfalz | 31,076 | 0.92× |
| Sachsen | 23,277 | 0.71× |
| Berlin | 21,932 | 0.73× |
| Schleswig-Holstein | 17,835 | 0.74× |
| Mecklenburg-Vorpommern | 15,256 | 1.19× |
| Brandenburg | 14,805 | 0.71× |
| Hamburg | 13,000 | 0.86× |
| Thüringen | 12,292 | 0.72× |
| Sachsen-Anhalt | 9,884 | 0.57× |
| Saarland | 6,265 | 0.76× |
| Bremen | 3,807 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fachhochschule | 9.46× | Business & Career |
| Dump truck | 10.47× | Cars & Mobility |
| Satire | 5.48× | Literature |
| Allgäu | 7.03× | Travel & Leisure |
| Aluminium | 5.73× | Home & Garden |
| German television comedy | 6.4× | Movies & TV |
| Kurdistan | 10.25× | Travel & Leisure |
| Forestry | 5.65× | Home & Garden |
| Actimel | 19.86× | Food & Beverages |
| Hygiene | 3.39× | Beauty & Wellness |
| Dishwasher | 9.45× | Home & Garden |
| Casino | 5.74× | Games |
| Saturn (store) | 3.41× | Shopping |
| ICloud | 4.82× | Technology & Electronics |
| Boeing | 13.23× | Cars & Mobility |
| Brewing | 4.66× | Food & Beverages |
| Makita | 5.87× | Home & Garden |
| Whirlpool Corporation | 7.61× | Home & Garden |
| Landline | 9.35× | Technology & Electronics |
| Husqvarna | 7.31× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.37 |
| Patriotism | CONSERVATISM | 1.79 |
| DIY Mentality | THRILL | 1.71 |
| Need for Security | CONSERVATISM | 1.39 |
| Tradition | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.8% |
| France | 10.2% |
| India | 7.1% |
See Liebherr audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,121,056)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Liebherr have in Germany?
Liebherr has an estimated audience of 671,934 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Liebherr fans?
27.0% of Liebherr fans are female, 73.0% are male, with an average age of 43.2 years.
Which brands do Liebherr fans like most?
Liebherr fans show strongest brand affinity for Fachhochschule (9.46×), Dump truck (10.47×), and Satire (5.48×) over the country average.
Where do Liebherr fans live in Germany?
Liebherr fans in Germany are most concentrated in Baden-Württemberg (reach 253,208), Bayern (reach 201,703), and Nordrhein-Westfalen (reach 130,533). These three regions account for the largest share of the active audience.
What other brands do Liebherr fans also like?
Beyond Liebherr itself, the audience over-indexes on Dump truck (10.47×), Satire (5.48×), Allgäu (7.03×), and Aluminium (5.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liebherr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.