Massey Ferguson Audience in Germany
Massey Ferguson has an estimated audience of 727,891 people in Germany. 35.8% are female, 64.2% are male, average age 36.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: John Deere (inventor), Valtra, Case IH, Claas, Kubota.
The average Massey Ferguson fan in Germany is 36.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include John Deere (inventor), Valtra, Case IH, with strongest over-indexing on John Deere (inventor) (21.41× the country average). Demographically, the Massey Ferguson audience skews more male with an average age of 36.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Massey Ferguson fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 36.2 |
| Estimated audience size | 727,891 |
Audience persona
The typical Massey Ferguson fan in Germany is more male, around 36.2 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 218,786 | 1.87× |
| Nordrhein-Westfalen | 137,218 | 0.86× |
| Baden-Württemberg | 130,324 | 1.31× |
| Niedersachsen | 96,297 | 1.36× |
| Hessen | 64,143 | 1.16× |
| Rheinland-Pfalz | 44,167 | 1.21× |
| Sachsen | 32,878 | 0.92× |
| Schleswig-Holstein | 31,924 | 1.22× |
| Thüringen | 18,203 | 0.98× |
| Berlin | 17,516 | 0.54× |
| Brandenburg | 15,334 | 0.68× |
| Hamburg | 13,741 | 0.84× |
| Sachsen-Anhalt | 13,343 | 0.71× |
| Mecklenburg-Vorpommern | 11,852 | 0.85× |
| Saarland | 8,905 | 1× |
| Bremen | 3,072 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Deere (inventor) | 21.41× | Cars & Mobility |
| Valtra | 29.09× | Cars & Mobility |
| Case IH | 23.19× | Cars & Mobility |
| Claas | 19.36× | Cars & Mobility |
| Kubota | 19.33× | Cars & Mobility |
| Agricultural engineering | 8.49× | Business & Career |
| Fendt | 13.19× | Cars & Mobility |
| Milling (machining) | 14.06× | Business & Career |
| Deutz-Fahr | 18.1× | Cars & Mobility |
| Farmer | 7.87× | Home & Garden |
| AGCO | 21.97× | Cars & Mobility |
| Battery (electricity) | 9.07× | Home & Garden |
| Compact excavator | 16.27× | Home & Garden |
| Combine harvester | 7.28× | Business & Career |
| Lock (device) | 20.33× | Home & Garden |
| Organic farming | 3.87× | Food & Beverages |
| Trucking | 20.83× | Games |
| Agricultural machinery | 6.73× | Cars & Mobility |
| Metal fabrication | 15.88× | Business & Career |
| Agricultural science | 8.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.75 |
| Patriotism | CONSERVATISM | 1.42 |
| Need for Security | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 0.97 |
| Sports Activity | POWER | 0.95 |
| Travelling | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Democratic Republic of the Congo | 14.3% |
| United States | 13.4% |
| Brazil | 11.2% |
See Massey Ferguson audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Massey Ferguson have in Germany?
Massey Ferguson has an estimated audience of 727,891 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Massey Ferguson fans?
35.8% of Massey Ferguson fans are female, 64.2% are male, with an average age of 36.2 years.
Which brands do Massey Ferguson fans like most?
Massey Ferguson fans show strongest brand affinity for John Deere (inventor) (21.41×), Valtra (29.09×), and Case IH (23.19×) over the country average.
Where do Massey Ferguson fans live in Germany?
Massey Ferguson fans in Germany are most concentrated in Bayern (reach 218,786), Nordrhein-Westfalen (reach 137,218), and Baden-Württemberg (reach 130,324). These three regions account for the largest share of the active audience.
What other brands do Massey Ferguson fans also like?
Beyond Massey Ferguson itself, the audience over-indexes on Valtra (29.09×), Case IH (23.19×), Claas (19.36×), and Kubota (19.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massey Ferguson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.