Rascasse Audience Intelligence

Massey Ferguson Target Market in Germany

A data profile of the people who buy, follow and care about Massey Ferguson in Germany — modelled from more than twelve digital signal sources. Massey Ferguson has an estimated audience of 735,555 people in Germany.

#7among Commercial vehicles in Germany#1108among Brand in Germany#401in Cars & Mobility

The average Massey Ferguson fan in Germany is 36.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include John Deere (inventor), Valtra, Case IH, with strongest over-indexing on John Deere (inventor) (21.41× the country average).

Demographically, the Massey Ferguson audience skews more male with an average age of 36.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Massey Ferguson fan in Germany is more male, around 36.2 years old, with strong DIY Mentality tendencies and a notable affinity for John Deere (inventor).

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massey Ferguson profile in Germany.

Audience size
736K
in Germany
Gender
35.8%♀
64.2% male
Age
36.2
average years
Country rank
#8506
Brand in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Massey Ferguson

35.8% are female, 64.2% are male, average age 36.2.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Massey Ferguson audience in Germany
MetricValue
Female35.8%
Male64.2%
Average age36.2
Estimated audience size735,555
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Massey Ferguson audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Massey Ferguson audience comes from Germany.

Worldwide audience distribution share by country for Massey Ferguson
CountryShare
Democratic Republic of the Congo14.2%
United States13.2%
Brazil11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massey Ferguson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Massey Ferguson customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.83×
02Niedersachsen~100K1.35×
03Baden-Württemberg~100K1.29×
04Rheinland-Pfalz~40K1.23×
05Schleswig-Holstein~30K1.21×
06Hessen~60K1.13×
07Saarland~9K1.04×
08Thüringen~20K1.02×
09Sachsen~30K0.91×
10Mecklenburg-Vorpommern~10K0.88×
11Nordrhein-Westfalen~100K0.84×
12Hamburg~10K0.82×
13Sachsen-Anhalt~10K0.75×
14Brandenburg~20K0.70×
15Bremen~4K0.67×
16Berlin~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Massey Ferguson, Germany
0.53×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massey Ferguson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massey Ferguson audience
#·InterestCategoryAffinity×
01ValtraCars & Mobility29.09×
02Case IHCars & Mobility23.19×
03AGCOCars & Mobility21.97×
04John Deere (inventor)Cars & Mobility21.41×
05TruckingGames20.83×
06Lock (device)Home & Garden20.33×
07ClaasCars & Mobility19.36×
08KubotaCars & Mobility19.33×
09Deutz-FahrCars & Mobility18.10×
10Compact excavatorHome & Garden16.27×
11Metal fabricationBusiness & Career15.88×
12Milling (machining)Business & Career14.06×
13FendtCars & Mobility13.19×
14Battery (electricity)Home & Garden9.07×
15Agricultural scienceBusiness & Career8.91×
16Agricultural engineeringBusiness & Career8.49×
17FarmerHome & Garden7.87×
18Combine harvesterBusiness & Career7.28×
19Agricultural machineryCars & Mobility6.73×
20Organic farmingFood & Beverages3.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massey Ferguson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massey Ferguson audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.82×
PatriotismCONSERVATISM1.51×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massey Ferguson audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
IndividualismJOY0.80×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Massey Ferguson's target market in Germany?

Massey Ferguson's target market in Germany covers an estimated 735,555 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Massey Ferguson customers?

35.8% of the Massey Ferguson audience are female, 64.2% are male, with an average age of 36.2 years.

03

Which brands do Massey Ferguson fans like most?

Massey Ferguson fans show strongest brand affinity for John Deere (inventor) (21.41×), Valtra (29.09×), and Case IH (23.19×) over the country average.

04

Where do Massey Ferguson fans live in Germany?

Massey Ferguson fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Massey Ferguson fans also like?

Beyond Massey Ferguson itself, the audience over-indexes on Valtra (29.09×), Case IH (23.19×), Claas (19.36×), and Kubota (19.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See Massey Ferguson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Massey Ferguson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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