Rascasse Audience Intelligence

Compact excavator Audience in Germany

A data profile of the people who buy, follow and care about Compact excavator in Germany — modelled from more than twelve digital signal sources. Compact excavator has an estimated audience of 502,643 people in Germany.

#4670among Topic in Germany#648in Home & Garden

The average Compact excavator fan in Germany is 43.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include John Deere, Fertilizer, Semi-trailer truck, with strongest over-indexing on John Deere (18.14× the country average).

Demographically, the Compact excavator audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Compact excavator fan in Germany is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for John Deere.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compact excavator profile in Germany.

Audience size
503K
in Germany
Gender
11.9%♀
88.1% male
Age
43.8
average years
Country rank
#11695
Topic in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Compact excavator fans

11.9% are female, 88.1% are male, average age 43.8.

Fig. 02

Gender split

11.9%
Female
88.1%
Male
Demographic split for Compact excavator audience in Germany
MetricValue
Female11.9%
Male88.1%
Average age43.8
Estimated audience size502,643
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Compact excavator audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Compact excavator audience comes from Germany.

Worldwide audience distribution share by country for Compact excavator
CountryShare
United States30.6%
Australia6.1%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compact excavator audience in Germany is strongest.

Fig. 05

Top regions by affinity

Compact excavator fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.60×
02Bayern~100K1.27×
03Sachsen~30K1.24×
04Saarland~8K1.24×
05Sachsen-Anhalt~20K1.22×
06Brandenburg~20K1.17×
07Niedersachsen~60K1.14×
08Mecklenburg-Vorpommern~10K1.11×
09Rheinland-Pfalz~30K1.09×
10Baden-Württemberg~60K0.92×
11Schleswig-Holstein~20K0.90×
12Hessen~30K0.80×
13Nordrhein-Westfalen~80K0.76×
14Bremen~3K0.66×
15Hamburg~7K0.62×
16Berlin~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Compact excavator, Germany
0.50×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compact excavator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compact excavator audience
#·InterestCategoryAffinity×
01Wacker NeusonBusiness & Career32.83×
02Renault TrucksCars & Mobility25.00×
03CaterpillarFashion & Accessoires20.29×
04EniCars & Mobility20.00×
05John DeereCars & Mobility18.14×
06Semi-trailer truckCars & Mobility17.59×
07KubotaCars & Mobility16.59×
08Massey FergusonCars & Mobility16.27×
09HusqvarnaHome & Garden16.00×
10FertilizerHome & Garden14.44×
11LiebherrCars & Mobility13.21×
12Dump truckCars & Mobility10.64×
13ExcavatorCars & Mobility10.37×
14ForestryHome & Garden9.39×
15MakitaHome & Garden9.12×
16StihlHome & Garden8.93×
17Wood carvingHome & Garden8.50×
18WürthHome & Garden8.10×
19Lawn mowerHome & Garden7.49×
20Dynamo DresdenSports4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compact excavator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Compact excavator audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
DIY MentalityTHRILL2.12×
Need for SecurityCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Compact excavator audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Price SensitivityPREMIUM0.58×
CreativityOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Compact excavator have in Germany?

Compact excavator has an estimated audience of 502,643 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Compact excavator fans?

11.9% of Compact excavator fans are female, 88.1% are male, with an average age of 43.8 years.

03

Which brands do Compact excavator fans like most?

Compact excavator fans show strongest brand affinity for John Deere (18.14×), Fertilizer (14.44×), and Semi-trailer truck (17.59×) over the country average.

04

Where do Compact excavator fans live in Germany?

Compact excavator fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Compact excavator fans also like?

Beyond Compact excavator itself, the audience over-indexes on Fertilizer (14.44×), Semi-trailer truck (17.59×), Husqvarna (16×), and Caterpillar (20.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Compact excavator audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Compact excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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