Compact excavator Audience in Germany
Compact excavator has an estimated audience of 502,643 people in Germany. 11.9% are female, 88.1% are male, average age 43.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Volvo S60, Renault Trucks, Husqvarna, Fertilizer, Semi-trailer truck.
The average Compact excavator fan in Germany is 43.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Volvo S60, Renault Trucks, Husqvarna, with strongest over-indexing on Volvo S60 (25.49× the country average). Demographically, the Compact excavator audience skews more male with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Compact excavator fans
| Metric | Value |
|---|---|
| Female | 11.9% |
| Male | 88.1% |
| Average age | 43.8 |
| Estimated audience size | 502,643 |
Audience persona
The typical Compact excavator fan in Germany is more male, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Volvo S60.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 108,522 | 1.34× |
| Nordrhein-Westfalen | 85,833 | 0.78× |
| Baden-Württemberg | 65,448 | 0.95× |
| Niedersachsen | 56,000 | 1.15× |
| Hessen | 32,006 | 0.84× |
| Sachsen | 30,846 | 1.25× |
| Rheinland-Pfalz | 29,062 | 1.15× |
| Thüringen | 22,036 | 1.72× |
| Brandenburg | 16,490 | 1.06× |
| Schleswig-Holstein | 16,083 | 0.89× |
| Sachsen-Anhalt | 13,591 | 1.04× |
| Berlin | 10,997 | 0.49× |
| Mecklenburg-Vorpommern | 9,706 | 1.01× |
| Saarland | 7,792 | 1.26× |
| Hamburg | 6,915 | 0.61× |
| Bremen | 1,932 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volvo S60 | 25.49× | Cars & Mobility |
| Renault Trucks | 19.84× | Cars & Mobility |
| Husqvarna | 10.41× | Home & Garden |
| Fertilizer | 8.56× | Home & Garden |
| Semi-trailer truck | 11.4× | Cars & Mobility |
| Dynamo Dresden | 3.79× | Sports |
| Aluminium | 5.73× | Home & Garden |
| Wacker Neuson | 22.62× | Business & Career |
| Saturn (store) | 3.49× | Shopping |
| Catering | 4.72× | Food & Beverages |
| John Deere | 7.32× | Cars & Mobility |
| JCB (company) | 26.08× | Business & Career |
| Forestry | 5.3× | Home & Garden |
| Makita | 6.52× | Home & Garden |
| Hardware store | 3.26× | Home & Garden |
| Wood carving | 5.86× | Home & Garden |
| DAF Trucks | 16.39× | Cars & Mobility |
| Stihl | 6.5× | Home & Garden |
| Logging | 7.3× | Technology & Electronics |
| Mulch | 24.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2 |
| Need for Security | CONSERVATISM | 1.73 |
| Patriotism | CONSERVATISM | 1.53 |
| Risk Appetite | THRILL | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Australia | 6.1% |
| Germany | 5.8% |
See Compact excavator audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Compact excavator have in Germany?
Compact excavator has an estimated audience of 502,643 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Compact excavator fans?
11.9% of Compact excavator fans are female, 88.1% are male, with an average age of 43.8 years.
Which brands do Compact excavator fans like most?
Compact excavator fans show strongest brand affinity for Volvo S60 (25.49×), Renault Trucks (19.84×), and Husqvarna (10.41×) over the country average.
Where do Compact excavator fans live in Germany?
Compact excavator fans in Germany are most concentrated in Bayern (reach 108,522), Nordrhein-Westfalen (reach 85,833), and Baden-Württemberg (reach 65,448). These three regions account for the largest share of the active audience.
What other brands do Compact excavator fans also like?
Beyond Compact excavator itself, the audience over-indexes on Renault Trucks (19.84×), Husqvarna (10.41×), Fertilizer (8.56×), and Semi-trailer truck (11.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compact excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.