Semi-trailer truck Audience in Germany
Semi-trailer truck has an estimated audience of 1,000,042 people in Germany. 40.8% are female, 59.2% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Semi-trailer, Tank truck, Dump truck, Mack Trucks, MAN Truck & Bus.
The average Semi-trailer truck fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Semi-trailer, Tank truck, Dump truck, with strongest over-indexing on Semi-trailer (57.5× the country average). Demographically, the Semi-trailer truck audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Semi-trailer truck fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 38.7 |
| Estimated audience size | 1,000,042 |
Audience persona
The typical Semi-trailer truck fan in Germany is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Semi-trailer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,934 | 1× |
| Niedersachsen | 188,011 | 1.94× |
| Bayern | 153,938 | 0.96× |
| Baden-Württemberg | 123,976 | 0.91× |
| Hessen | 73,527 | 0.96× |
| Schleswig-Holstein | 53,647 | 1.49× |
| Rheinland-Pfalz | 49,055 | 0.98× |
| Sachsen | 38,124 | 0.78× |
| Berlin | 31,777 | 0.71× |
| Hamburg | 29,097 | 1.29× |
| Thüringen | 22,906 | 0.9× |
| Brandenburg | 20,193 | 0.65× |
| Sachsen-Anhalt | 17,751 | 0.69× |
| Bremen | 13,879 | 1.62× |
| Mecklenburg-Vorpommern | 13,044 | 0.68× |
| Saarland | 7,297 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semi-trailer | 57.5× | Cars & Mobility |
| Tank truck | 56.87× | Cars & Mobility |
| Dump truck | 25.46× | Cars & Mobility |
| Mack Trucks | 59.76× | Cars & Mobility |
| MAN Truck & Bus | 27.64× | Cars & Mobility |
| Road transport | 15.92× | Cars & Mobility |
| Bus driver | 39.67× | Cars & Mobility |
| Refrigerator truck | 45.83× | Business & Career |
| Renault Trucks | 32.55× | Cars & Mobility |
| Volvo Trucks | 25.91× | Cars & Mobility |
| Prime | 16.71× | |
| Forklift truck | 12.3× | Cars & Mobility |
| Truck driver | 12.75× | Cars & Mobility |
| Euro Truck Simulator 2 | 32.97× | Games |
| Haul truck | 16.44× | Cars & Mobility |
| Iveco | 21.83× | Cars & Mobility |
| DAF Trucks | 30.33× | Cars & Mobility |
| Box truck | 36.83× | Cars & Mobility |
| Freight forwarder | 14.17× | Cars & Mobility |
| Tractor unit | 44.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Need for Security | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.21 |
| Risk Appetite | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.0% |
| Brazil | 5.2% |
| Canada | 4.5% |
See Semi-trailer truck audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Semi-trailer truck have in Germany?
Semi-trailer truck has an estimated audience of 1,000,042 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Semi-trailer truck fans?
40.8% of Semi-trailer truck fans are female, 59.2% are male, with an average age of 38.7 years.
Which brands do Semi-trailer truck fans like most?
Semi-trailer truck fans show strongest brand affinity for Semi-trailer (57.5×), Tank truck (56.87×), and Dump truck (25.46×) over the country average.
Where do Semi-trailer truck fans live in Germany?
Semi-trailer truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,934), Niedersachsen (reach 188,011), and Bayern (reach 153,938). These three regions account for the largest share of the active audience.
What other brands do Semi-trailer truck fans also like?
Beyond Semi-trailer truck itself, the audience over-indexes on Tank truck (56.87×), Dump truck (25.46×), Mack Trucks (59.76×), and MAN Truck & Bus (27.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Semi-trailer truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.