Rascasse Audience Intelligence

Semi-trailer truck Audience in Germany

A data profile of the people who buy, follow and care about Semi-trailer truck in Germany — modelled from more than twelve digital signal sources. Semi-trailer truck has an estimated audience of 1,000,042 people in Germany.

#3166among Topic in Germany#314in Cars & Mobility

The average Semi-trailer truck fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Semi-trailer, Tank truck, Dump truck, with strongest over-indexing on Semi-trailer (57.5× the country average).

Demographically, the Semi-trailer truck audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Semi-trailer truck fan in Germany is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Semi-trailer.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Semi-trailer truck profile in Germany.

Audience size
1M
in Germany
Gender
40.8%♀
59.2% male
Age
38.7
average years
Country rank
#6529
Topic in Germany
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Semi-trailer truck fans

40.8% are female, 59.2% are male, average age 38.7.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Semi-trailer truck audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age38.7
Estimated audience size1,000,042
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Semi-trailer truck audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Semi-trailer truck audience comes from Germany.

Worldwide audience distribution share by country for Semi-trailer truck
CountryShare
United States46.0%
Brazil5.2%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Semi-trailer truck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Semi-trailer truck fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.78×
02Bremen~10K1.45×
03Schleswig-Holstein~50K1.36×
04Hamburg~30K1.22×
05Thüringen~30K1.14×
06Bayern~200K0.96×
07Nordrhein-Westfalen~200K0.95×
08Rheinland-Pfalz~50K0.95×
09Hessen~70K0.94×
10Baden-Württemberg~100K0.93×
11Sachsen-Anhalt~20K0.90×
12Sachsen~40K0.89×
13Mecklenburg-Vorpommern~10K0.77×
14Brandenburg~20K0.74×
15Saarland~9K0.72×
16Berlin~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Semi-trailer truck, Germany
0.67×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Semi-trailer truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Semi-trailer truck audience
#·InterestCategoryAffinity×
01Mack TrucksCars & Mobility59.76×
02Semi-trailerCars & Mobility57.50×
03Tank truckCars & Mobility56.87×
04Refrigerator truckBusiness & Career45.83×
05Tractor unitCars & Mobility44.44×
06Bus driverCars & Mobility39.67×
07Box truckCars & Mobility36.83×
08Euro Truck Simulator 2Games32.97×
09Renault TrucksCars & Mobility32.55×
10DAF TrucksCars & Mobility30.33×
11MAN Truck & BusCars & Mobility27.64×
12Volvo TrucksCars & Mobility25.91×
13Dump truckCars & Mobility25.46×
14IvecoCars & Mobility21.83×
15PrimeBrand16.71×
16Haul truckCars & Mobility16.44×
17Road transportCars & Mobility15.92×
18Freight forwarderCars & Mobility14.17×
19Truck driverCars & Mobility12.75×
20Forklift truckCars & Mobility12.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Semi-trailer truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Semi-trailer truck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Need for SecurityCONSERVATISM1.26×
DIY MentalityTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Semi-trailer truck audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Early Adopter MentalityPOWER0.58×
CreativityOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Semi-trailer truck have in Germany?

Semi-trailer truck has an estimated audience of 1,000,042 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Semi-trailer truck fans?

40.8% of Semi-trailer truck fans are female, 59.2% are male, with an average age of 38.7 years.

03

Which brands do Semi-trailer truck fans like most?

Semi-trailer truck fans show strongest brand affinity for Semi-trailer (57.5×), Tank truck (56.87×), and Dump truck (25.46×) over the country average.

04

Where do Semi-trailer truck fans live in Germany?

Semi-trailer truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Semi-trailer truck fans also like?

Beyond Semi-trailer truck itself, the audience over-indexes on Tank truck (56.87×), Dump truck (25.46×), Mack Trucks (59.76×), and Road transport (15.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Semi-trailer truck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Semi-trailer truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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