Bus driver Audience in Germany
Bus driver has an estimated audience of 257,005 people in Germany. 25.0% are female, 75.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: MK, Progressive rock, Unique Gifts, Haberler, Birthday Gifts.
The average Bus driver fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include MK, Progressive rock, Unique Gifts, with strongest over-indexing on MK (7.15× the country average). Demographically, the Bus driver audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bus driver fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 37.6 |
| Estimated audience size | 257,005 |
Audience persona
The typical Bus driver fan in Germany is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for MK.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,596 | 1.24× |
| Baden-Württemberg | 39,138 | 1.12× |
| Bayern | 33,798 | 0.82× |
| Niedersachsen | 20,430 | 0.82× |
| Hessen | 14,691 | 0.75× |
| Sachsen | 13,507 | 1.07× |
| Mecklenburg-Vorpommern | 12,394 | 2.53× |
| Berlin | 10,677 | 0.93× |
| Rheinland-Pfalz | 10,535 | 0.82× |
| Schleswig-Holstein | 10,108 | 1.1× |
| Brandenburg | 8,243 | 1.03× |
| Hamburg | 5,960 | 1.03× |
| Sachsen-Anhalt | 4,809 | 0.72× |
| Thüringen | 4,363 | 0.67× |
| Saarland | 2,145 | 0.68× |
| Bremen | 1,519 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 7.15× | Music & Radio |
| Progressive rock | 3.51× | Music & Radio |
| Unique Gifts | 2.24× | Shopping |
| Haberler | 1.97× | News |
| Birthday Gifts | 2.23× | Kids & Family |
| Urban Outfitters | 2.13× | Shopping |
| Pillow | 1.93× | Home & Garden |
| Christmas Gift | 2.2× | Kids & Family |
| Jack White | 2.07× | Movies & TV |
| The Eric André Show | 28.66× | Movies & TV |
| Icon (magazine) | 1.97× | Arts & Culture |
| Time (magazine) | 1.53× | News |
| Breel Embolo | 10.91× | Sports |
| Natural rubber | 1.73× | Cars & Mobility |
| Home Delivery | 2.02× | Food & Beverages |
| Test pilot | 6.69× | |
| Grappling | 1.57× | Sports |
| Israeli cuisine | 4.06× | Food & Beverages |
| Noodle (Gorillaz) | 2.06× | Music & Radio |
| Video izle | 1.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.61 |
| Patriotism | CONSERVATISM | 1.45 |
| Family Orientation | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Germany | 13.5% |
| Japan | 9.7% |
See Bus driver audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bus driver have in Germany?
Bus driver has an estimated audience of 257,005 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bus driver fans?
25.0% of Bus driver fans are female, 75.0% are male, with an average age of 37.6 years.
Which brands do Bus driver fans like most?
Bus driver fans show strongest brand affinity for MK (7.15×), Progressive rock (3.51×), and Unique Gifts (2.24×) over the country average.
Where do Bus driver fans live in Germany?
Bus driver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,596), Baden-Württemberg (reach 39,138), and Bayern (reach 33,798). These three regions account for the largest share of the active audience.
What other brands do Bus driver fans also like?
Beyond Bus driver itself, the audience over-indexes on Progressive rock (3.51×), Unique Gifts (2.24×), Haberler (1.97×), and Birthday Gifts (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bus driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.