Volvo Trucks Audience in Germany
Volvo Trucks has an estimated audience of 526,926 people in Germany. 27.4% are female, 72.6% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Semi-trailer, Dump truck, Semi-trailer truck, Haul truck, Renault Trucks.
The average Volvo Trucks fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Semi-trailer, Dump truck, Semi-trailer truck, with strongest over-indexing on Semi-trailer (31.92× the country average). Demographically, the Volvo Trucks audience skews more male with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Volvo Trucks fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 37.0 |
| Estimated audience size | 526,926 |
Audience persona
The typical Volvo Trucks fan in Germany is more male, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for Semi-trailer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,579 | 1.05× |
| Bayern | 118,442 | 1.4× |
| Baden-Württemberg | 87,632 | 1.22× |
| Niedersachsen | 58,058 | 1.13× |
| Hessen | 56,608 | 1.41× |
| Rheinland-Pfalz | 29,708 | 1.13× |
| Sachsen | 25,999 | 1.01× |
| Schleswig-Holstein | 20,811 | 1.1× |
| Berlin | 15,686 | 0.67× |
| Brandenburg | 15,055 | 0.92× |
| Thüringen | 12,013 | 0.89× |
| Hamburg | 12,001 | 1.01× |
| Sachsen-Anhalt | 11,039 | 0.81× |
| Mecklenburg-Vorpommern | 8,209 | 0.82× |
| Saarland | 4,943 | 0.76× |
| Bremen | 3,080 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semi-trailer | 31.92× | Cars & Mobility |
| Dump truck | 15× | Cars & Mobility |
| Semi-trailer truck | 16× | Cars & Mobility |
| Haul truck | 15.56× | Cars & Mobility |
| Renault Trucks | 25.59× | Cars & Mobility |
| MAN Truck & Bus | 17.76× | Cars & Mobility |
| Public utility | 12.18× | Home & Garden |
| Mack Trucks | 25× | Cars & Mobility |
| Truck driver | 8.29× | Cars & Mobility |
| John Deere (inventor) | 10.64× | Cars & Mobility |
| Logistics | 4.1× | Business & Career |
| DAF Trucks | 19.27× | Cars & Mobility |
| Welding | 5.34× | Home & Garden |
| Combine harvester | 6.19× | Business & Career |
| Daimler Truck | 12.11× | Cars & Mobility |
| TikTok | 1.76× | Internet & Social Media |
| Trucking industry in the United States | 11.93× | Business & Career |
| Tractor | 4.25× | Cars & Mobility |
| Fendt | 7.32× | Cars & Mobility |
| Loader (equipment) | 8.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.27 |
| Luxury Orientation | PREMIUM | 1.22 |
| Travelling | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| Germany | 8.6% |
| Canada | 5.1% |
See Volvo Trucks audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Volvo Trucks have in Germany?
Volvo Trucks has an estimated audience of 526,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo Trucks fans?
27.4% of Volvo Trucks fans are female, 72.6% are male, with an average age of 37.0 years.
Which brands do Volvo Trucks fans like most?
Volvo Trucks fans show strongest brand affinity for Semi-trailer (31.92×), Dump truck (15×), and Semi-trailer truck (16×) over the country average.
Where do Volvo Trucks fans live in Germany?
Volvo Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,579), Bayern (reach 118,442), and Baden-Württemberg (reach 87,632). These three regions account for the largest share of the active audience.
What other brands do Volvo Trucks fans also like?
Beyond Volvo Trucks itself, the audience over-indexes on Dump truck (15×), Semi-trailer truck (16×), Haul truck (15.56×), and Renault Trucks (25.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.