Rascasse Audience Intelligence

Volvo Trucks Target Market in Germany

A data profile of the people who buy, follow and care about Volvo Trucks in Germany — modelled from more than twelve digital signal sources. Volvo Trucks has an estimated audience of 526,451 people in Germany.

#14among Commercial vehicles in Germany#1475among Brand in Germany#522in Cars & Mobility

The average Volvo Trucks fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Semi-trailer, Dump truck, Semi-trailer truck, with strongest over-indexing on Semi-trailer (31.92× the country average).

Demographically, the Volvo Trucks audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volvo Trucks fan in Germany is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Semi-trailer.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo Trucks profile in Germany.

Audience size
526K
in Germany
Gender
27.4%♀
72.6% male
Age
37.0
average years
Country rank
#11267
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volvo Trucks

27.4% are female, 72.6% are male, average age 37.0.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Volvo Trucks audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age37.0
Estimated audience size526,451
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Volvo Trucks audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Volvo Trucks audience comes from Germany.

Worldwide audience distribution share by country for Volvo Trucks
CountryShare
United States33.5%
Germany8.1%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo Trucks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volvo Trucks customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.40×
02Bayern~100K1.31×
03Baden-Württemberg~90K1.20×
04Nordrhein-Westfalen~100K1.16×
05Schleswig-Holstein~20K1.12×
06Niedersachsen~60K1.10×
07Hessen~40K1.06×
08Thüringen~10K1.00×
09Hamburg~10K0.99×
10Brandenburg~20K0.97×
11Sachsen-Anhalt~10K0.94×
12Sachsen~20K0.93×
13Mecklenburg-Vorpommern~9K0.92×
14Bremen~4K0.91×
15Saarland~6K0.89×
16Berlin~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Volvo Trucks, Germany
0.67×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo Trucks audience
#·InterestCategoryAffinity×
01Semi-trailerCars & Mobility31.92×
02Renault TrucksCars & Mobility25.59×
03Mack TrucksCars & Mobility25.00×
04DAF TrucksCars & Mobility19.27×
05MAN Truck & BusCars & Mobility17.76×
06Semi-trailer truckCars & Mobility16.00×
07Haul truckCars & Mobility15.56×
08Dump truckCars & Mobility15.00×
09Public utilityHome & Garden12.18×
10Daimler TruckCars & Mobility12.11×
11Trucking industry in the United StatesBusiness & Career11.93×
12John Deere (inventor)Cars & Mobility10.64×
13Loader (equipment)Cars & Mobility8.53×
14Truck driverCars & Mobility8.29×
15FendtCars & Mobility7.32×
16Combine harvesterBusiness & Career6.19×
17WeldingHome & Garden5.34×
18TractorCars & Mobility4.25×
19LogisticsBusiness & Career4.10×
20TikTokInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Risk AppetiteTHRILL1.69×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo Trucks audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Healthy LifestyleBALANCE0.76×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volvo Trucks's target market in Germany?

Volvo Trucks's target market in Germany covers an estimated 526,451 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volvo Trucks customers?

27.4% of the Volvo Trucks audience are female, 72.6% are male, with an average age of 37.0 years.

03

Which brands do Volvo Trucks fans like most?

Volvo Trucks fans show strongest brand affinity for Semi-trailer (31.92×), Dump truck (15×), and Semi-trailer truck (16×) over the country average.

04

Where do Volvo Trucks fans live in Germany?

Volvo Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo Trucks fans also like?

Beyond Volvo Trucks itself, the audience over-indexes on Dump truck (15×), Semi-trailer truck (16×), Haul truck (15.56×), and Renault Trucks (25.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See Volvo Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volvo Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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