Rascasse Audience Intelligence

DAF Trucks Target Market in Germany

A data profile of the people who buy, follow and care about DAF Trucks in Germany — modelled from more than twelve digital signal sources. DAF Trucks has an estimated audience of 269,267 people in Germany.

#20among Commercial vehicles in Germany#2382among Brand in Germany#814in Cars & Mobility

The average DAF Trucks fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Renault Trucks, MAN Truck & Bus, Volvo Trucks, with strongest over-indexing on Renault Trucks (57.95× the country average).

Demographically, the DAF Trucks audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DAF Trucks fan in Germany is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Renault Trucks.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DAF Trucks profile in Germany.

Audience size
269K
in Germany
Gender
14.2%♀
85.8% male
Age
42.4
average years
Country rank
#18753
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DAF Trucks

14.2% are female, 85.8% are male, average age 42.4.

Fig. 02

Gender split

14.2%
Female
85.8%
Male
Demographic split for DAF Trucks audience in Germany
MetricValue
Female14.2%
Male85.8%
Average age42.4
Estimated audience size269,267
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the DAF Trucks audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

24.0%

of the worldwide DAF Trucks audience comes from Germany.

Worldwide audience distribution share by country for DAF Trucks
CountryShare
United Kingdom28.7%
Germany24.0%
Netherlands12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DAF Trucks audience in Germany is strongest.

Fig. 05

Top regions by affinity

DAF Trucks customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.58×
02Hessen~30K1.57×
03Bayern~60K1.34×
04Nordrhein-Westfalen~70K1.17×
05Niedersachsen~30K1.11×
06Rheinland-Pfalz~10K1.03×
07Sachsen-Anhalt~7K0.97×
08Hamburg~6K0.96×
09Bremen~2K0.95×
10Saarland~3K0.93×
11Brandenburg~8K0.92×
12Schleswig-Holstein~9K0.91×
13Sachsen~10K0.89×
14Thüringen~6K0.87×
15Mecklenburg-Vorpommern~4K0.86×
16Berlin~10K0.79×
Fig. 06

Affinity by region

Affinity by region — DAF Trucks, Germany
0.79×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DAF Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DAF Trucks audience
#·InterestCategoryAffinity×
01Renault TrucksCars & Mobility57.95×
02Mack TrucksCars & Mobility47.36×
03Tank truckCars & Mobility45.88×
04Bus driverCars & Mobility39.79×
05MAN Truck & BusCars & Mobility38.51×
06Volvo TrucksCars & Mobility37.01×
07Semi-trailerCars & Mobility35.84×
08IvecoCars & Mobility32.43×
09John Deere (inventor)Cars & Mobility25.18×
10Semi-trailer truckCars & Mobility25.15×
11Loader (equipment)Cars & Mobility21.90×
12BulldozerCars & Mobility20.55×
13Road transportCars & Mobility20.25×
14Dairy cattlePets & Animals18.67×
15Dairy farmingFood & Beverages17.86×
16ExcavatorCars & Mobility14.86×
17Dump truckCars & Mobility14.29×
18VolvoCars & Mobility13.06×
19Forklift truckCars & Mobility10.86×
20TractorCars & Mobility8.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DAF Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DAF Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Quality AwarenessPREMIUM1.04×
Community OrientationOPEN0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DAF Trucks audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.49×
CreativityOPEN0.52×
IndulgenceJOY0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DAF Trucks's target market in Germany?

DAF Trucks's target market in Germany covers an estimated 269,267 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of DAF Trucks customers?

14.2% of the DAF Trucks audience are female, 85.8% are male, with an average age of 42.4 years.

03

Which brands do DAF Trucks fans like most?

DAF Trucks fans show strongest brand affinity for Renault Trucks (57.95×), MAN Truck & Bus (38.51×), and Volvo Trucks (37.01×) over the country average.

04

Where do DAF Trucks fans live in Germany?

DAF Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do DAF Trucks fans also like?

Beyond DAF Trucks itself, the audience over-indexes on MAN Truck & Bus (38.51×), Volvo Trucks (37.01×), Road transport (20.25×), and John Deere (inventor) (25.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in Germany

See DAF Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DAF Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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