DAF Trucks Audience in Germany
DAF Trucks has an estimated audience of 269,090 people in Germany. 14.2% are female, 85.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Renault Trucks, MAN Truck & Bus, Volvo Trucks, John Deere (inventor), Road transport.
The average DAF Trucks fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Renault Trucks, MAN Truck & Bus, Volvo Trucks, with strongest over-indexing on Renault Trucks (57.95× the country average). Demographically, the DAF Trucks audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of DAF Trucks fans
| Metric | Value |
|---|---|
| Female | 14.2% |
| Male | 85.8% |
| Average age | 42.4 |
| Estimated audience size | 269,090 |
Audience persona
The typical DAF Trucks fan in Germany is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Renault Trucks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,849 | 1.2× |
| Baden-Württemberg | 62,356 | 1.7× |
| Bayern | 60,177 | 1.39× |
| Hessen | 35,435 | 1.73× |
| Niedersachsen | 29,877 | 1.14× |
| Rheinland-Pfalz | 13,952 | 1.03× |
| Sachsen | 11,709 | 0.89× |
| Berlin | 9,261 | 0.77× |
| Schleswig-Holstein | 8,414 | 0.87× |
| Brandenburg | 6,958 | 0.83× |
| Hamburg | 5,723 | 0.94× |
| Sachsen-Anhalt | 5,609 | 0.8× |
| Thüringen | 4,531 | 0.66× |
| Mecklenburg-Vorpommern | 3,339 | 0.65× |
| Saarland | 2,339 | 0.71× |
| Bremen | 1,555 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Trucks | 57.95× | Cars & Mobility |
| MAN Truck & Bus | 38.51× | Cars & Mobility |
| Volvo Trucks | 37.01× | Cars & Mobility |
| John Deere (inventor) | 25.18× | Cars & Mobility |
| Road transport | 20.25× | Cars & Mobility |
| Semi-trailer | 35.84× | Cars & Mobility |
| Semi-trailer truck | 25.15× | Cars & Mobility |
| Iveco | 32.43× | Cars & Mobility |
| Tank truck | 45.88× | Cars & Mobility |
| Volvo | 13.06× | Cars & Mobility |
| Mack Trucks | 47.36× | Cars & Mobility |
| Loader (equipment) | 21.9× | Cars & Mobility |
| Bus driver | 39.79× | Cars & Mobility |
| Dairy cattle | 18.67× | Pets & Animals |
| Dairy farming | 17.86× | Food & Beverages |
| Excavator | 14.86× | Cars & Mobility |
| Dump truck | 14.29× | Cars & Mobility |
| Bulldozer | 20.55× | Cars & Mobility |
| Forklift truck | 10.86× | Cars & Mobility |
| Tractor | 8.12× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.33 |
| Family Orientation | CONSERVATISM | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Quality Awareness | PREMIUM | 1.2 |
| Extroversion | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 28.8% |
| Germany | 24.0% |
| Netherlands | 12.4% |
See DAF Trucks audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does DAF Trucks have in Germany?
DAF Trucks has an estimated audience of 269,090 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of DAF Trucks fans?
14.2% of DAF Trucks fans are female, 85.8% are male, with an average age of 42.4 years.
Which brands do DAF Trucks fans like most?
DAF Trucks fans show strongest brand affinity for Renault Trucks (57.95×), MAN Truck & Bus (38.51×), and Volvo Trucks (37.01×) over the country average.
Where do DAF Trucks fans live in Germany?
DAF Trucks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,849), Baden-Württemberg (reach 62,356), and Bayern (reach 60,177). These three regions account for the largest share of the active audience.
What other brands do DAF Trucks fans also like?
Beyond DAF Trucks itself, the audience over-indexes on MAN Truck & Bus (38.51×), Volvo Trucks (37.01×), John Deere (inventor) (25.18×), and Road transport (20.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DAF Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.