Road transport Audience in Germany
A data profile of the people who buy, follow and care about Road transport in Germany — modelled from more than twelve digital signal sources. Road transport has an estimated audience of 1,632,880 people in Germany.
The average Road transport fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Semi-trailer truck, Grand tourer, Renault Trucks, with strongest over-indexing on Semi-trailer truck (15.92× the country average).
Demographically, the Road transport audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Road transport fan in Germany is more male, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Semi-trailer truck.
At a glance
The key figures that characterise the Road transport profile in Germany.
Search interest · 12-month trend
Demographics of Road transport fans
25.2% are female, 74.8% are male, average age 42.4.
Gender split
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 42.4 |
| Estimated audience size | 1,632,880 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Road transport audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.1% |
| Brazil | 7.4% |
| United Kingdom | 4.9% |
Geography
Where the Road transport audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~40K | 1.42× | |
| 02 | Nordrhein-Westfalen | ~400K | 1.23× | |
| 03 | Sachsen-Anhalt | ~50K | 1.17× | |
| 04 | Thüringen | ~50K | 1.16× | |
| 05 | Brandenburg | ~60K | 1.14× | |
| 06 | Sachsen | ~90K | 1.09× | |
| 07 | Niedersachsen | ~200K | 1.02× | |
| 08 | Bremen | ~10K | 0.97× | |
| 09 | Hamburg | ~30K | 0.95× | |
| 10 | Rheinland-Pfalz | ~70K | 0.91× | |
| 11 | Saarland | ~20K | 0.89× | |
| 12 | Schleswig-Holstein | ~50K | 0.86× | |
| 13 | Bayern | ~200K | 0.85× | |
| 14 | Berlin | ~60K | 0.85× | |
| 15 | Baden-Württemberg | ~200K | 0.81× | |
| 16 | Hessen | ~100K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Road transport audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand tourer | Cars & Mobility | 25.50× | ||
| 02 | Renault Trucks | Cars & Mobility | 22.88× | ||
| 03 | DAF Trucks | Cars & Mobility | 20.25× | ||
| 04 | Fleischmann (model railroads) | Kids & Family | 18.85× | ||
| 05 | Semi-trailer truck | Cars & Mobility | 15.92× | ||
| 06 | Eni | Cars & Mobility | 14.85× | ||
| 07 | John Deere | Cars & Mobility | 8.76× | ||
| 08 | Sandra Bullock | Movies & TV | 7.91× | ||
| 09 | Ryan Gosling | Movies & TV | 5.80× | ||
| 10 | Public transport | Cars & Mobility | 5.53× | ||
| 11 | Motor oil | Cars & Mobility | 4.62× | ||
| 12 | Solar energy | Home & Garden | 4.46× | ||
| 13 | Forestry | Home & Garden | 4.23× | ||
| 14 | Würth | Home & Garden | 3.90× | ||
| 15 | Electric motorcycles and scooters | Cars & Mobility | 3.49× | ||
| 16 | ADAC | Cars & Mobility | 2.94× | ||
| 17 | Used car | Cars & Mobility | 2.80× | ||
| 18 | Aral AG | Cars & Mobility | 2.67× | ||
| 19 | AutoScout24 | Cars & Mobility | 2.28× | ||
| 20 | Dynamo Dresden | Sports | 2.22× |
Personality of the Road transport audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.88× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Need for Security | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Price Sensitivity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.60× |
Frequently asked questions
How many fans does Road transport have in Germany?
Road transport has an estimated audience of 1,632,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Road transport fans?
25.2% of Road transport fans are female, 74.8% are male, with an average age of 42.4 years.
Which brands do Road transport fans like most?
Road transport fans show strongest brand affinity for Semi-trailer truck (15.92×), Grand tourer (25.5×), and Renault Trucks (22.88×) over the country average.
Where do Road transport fans live in Germany?
Road transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Road transport fans also like?
Beyond Road transport itself, the audience over-indexes on Grand tourer (25.5×), Renault Trucks (22.88×), Solar energy (4.46×), and Public transport (5.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Road transport audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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