Road transport Audience in Germany
Road transport has an estimated audience of 1,632,880 people in Germany. 25.2% are female, 74.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Pillow, MK, Urban Outfitters.
The average Road transport fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Pillow, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the Road transport audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Road transport fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 42.4 |
| Estimated audience size | 1,632,880 |
Audience persona
The typical Road transport fan in Germany is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 472,087 | 1.32× |
| Bayern | 216,002 | 0.82× |
| Baden-Württemberg | 185,148 | 0.83× |
| Niedersachsen | 150,237 | 0.95× |
| Hessen | 101,713 | 0.82× |
| Sachsen | 83,045 | 1.04× |
| Rheinland-Pfalz | 75,431 | 0.92× |
| Berlin | 67,531 | 0.92× |
| Brandenburg | 57,703 | 1.14× |
| Thüringen | 49,501 | 1.19× |
| Mecklenburg-Vorpommern | 49,259 | 1.58× |
| Sachsen-Anhalt | 48,316 | 1.14× |
| Schleswig-Holstein | 46,286 | 0.79× |
| Hamburg | 35,513 | 0.96× |
| Saarland | 15,552 | 0.78× |
| Bremen | 11,137 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Home construction | 1.62× | Home & Garden |
| Pillow | 2.32× | Home & Garden |
| MK | 3.85× | Music & Radio |
| Urban Outfitters | 2.13× | Shopping |
| Tiken Jah Fakoly | 27.5× | Music & Radio |
| Urban horticulture | 1.79× | Home & Garden |
| Circular economy | 4.54× | Business & Career |
| Natural rubber | 1.91× | Cars & Mobility |
| Home Delivery | 2.11× | Food & Beverages |
| Minestrone | 1.94× | Food & Beverages |
| Rhodiola | 6.22× | Health |
| Hammock camping | 4.37× | Travel & Leisure |
| Staycation | 2.21× | Home & Garden |
| Carrie (novel) | 3.23× | Literature |
| Hipster | 3.84× | Politics & Society |
| Jaguar F-Pace | 3.23× | Cars & Mobility |
| The Perks of Being a Wallflower (film) | 3.39× | Movies & TV |
| Chalkidiki | 1.99× | Travel & Leisure |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.28 |
| Convenience Orientation | PREMIUM | 1.23 |
| Spirituality | BALANCE | 1.21 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Brazil | 7.4% |
| United Kingdom | 4.9% |
See Road transport audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Road transport have in Germany?
Road transport has an estimated audience of 1,632,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Road transport fans?
25.2% of Road transport fans are female, 74.8% are male, with an average age of 42.4 years.
Which brands do Road transport fans like most?
Road transport fans show strongest brand affinity for Progressive rock (3.84×), Home construction (1.62×), and Pillow (2.32×) over the country average.
Where do Road transport fans live in Germany?
Road transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 472,087), Bayern (reach 216,002), and Baden-Württemberg (reach 185,148). These three regions account for the largest share of the active audience.
What other brands do Road transport fans also like?
Beyond Road transport itself, the audience over-indexes on Home construction (1.62×), Pillow (2.32×), MK (3.85×), and Urban Outfitters (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.