Rascasse Audience Intelligence

Road transport Audience in United States

A data profile of the people who buy, follow and care about Road transport in United States — modelled from more than twelve digital signal sources. Road transport has an estimated audience of 10,662,021 people in United States.

#2166among Topic in United States#131in Cars & Mobility

The average Road transport fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Rail transport, United Parcel Service, with strongest over-indexing on Discount Tire (4.21× the country average).

Demographically, the Road transport audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Road transport fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road transport profile in United States.

Audience size
10.7M
in United States
Gender
29.7%♀
70.3% male
Age
43.7
average years
Country rank
#3357
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road transport fans

29.7% are female, 70.3% are male, average age 43.7.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for Road transport audience in United States
MetricValue
Female29.7%
Male70.3%
Average age43.7
Estimated audience size10,662,021
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Road transport audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4921%
50+33%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Road transport audience comes from United States.

Worldwide audience distribution share by country for Road transport
CountryShare
United States26.1%
Brazil7.4%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road transport audience in United States is strongest.

Fig. 05

Top regions by affinity

Road transport fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K1.66×
02Alaska~30K1.33×
03South Dakota~30K1.31×
04Vermont~20K1.22×
05North Dakota~30K1.21×
06Montana~30K1.10×
07Rhode Island~40K1.09×
08Delaware~30K1.09×
09West Virginia~50K1.08×
10New Hampshire~50K1.08×
11Maine~40K1.08×
12Hawaii~50K1.05×
13Washington, District of Columbia~30K1.03×
14Mississippi~90K1.02×
15Idaho~50K1.02×
16New Mexico~50K1.02×
17Louisiana~100K1.01×
18Nebraska~50K1.01×
19Missouri~200K1.00×
20Kansas~80K0.98×
21Arkansas~90K0.97×
22Utah~90K0.96×
23Oklahoma~100K0.95×
24Iowa~80K0.95×
25Alabama~100K0.93×
26Kentucky~100K0.92×
27Connecticut~100K0.92×
28Maryland~200K0.91×
29Nevada~90K0.91×
30Georgia~300K0.90×
31Oregon~100K0.90×
32South Carolina~100K0.89×
33Ohio~300K0.88×
34Wisconsin~100K0.88×
35Florida~600K0.87×
36Tennessee~200K0.87×
37Indiana~200K0.87×
38Minnesota~100K0.87×
39Illinois~300K0.85×
40Colorado~100K0.85×
41Arizona~200K0.84×
42Massachusetts~200K0.83×
43North Carolina~300K0.82×
44Virginia~200K0.82×
45Michigan~200K0.81×
46New Jersey~200K0.81×
47Pennsylvania~300K0.78×
48New York~500K0.77×
49Texas~700K0.75×
50California~800K0.69×
Fig. 06

Affinity by region

Affinity by region — Road transport, United States
0.69×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road transport audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility22.17×
02Volvo TrucksCars & Mobility8.91×
03Love's Travel Stops & Country StoresShopping4.74×
04MotorboatCars & Mobility4.54×
05Discount TireShopping4.21×
06Rail transportTravel & Leisure4.03×
07Motorcycle accessoriesCars & Mobility3.97×
08Diesel engineCars & Mobility3.82×
09Automobile repair shopCars & Mobility3.82×
10Lawn mowerHome & Garden3.59×
11Racing gamesGames3.53×
12Air pollutionHealth3.39×
13Dump truckCars & Mobility3.08×
14Public transportCars & Mobility2.90×
15United Parcel ServiceBusiness & Career2.86×
16NASDAQBusiness & Career2.81×
17Solar energyHome & Garden2.73×
18LogisticsBusiness & Career2.64×
19AuctionShopping2.25×
20AutoZoneCars & Mobility2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road transport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
Career OrientationPOWER1.73×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road transport audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Luxury OrientationPREMIUM0.66×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Road transport have in United States?

Road transport has an estimated audience of 10,662,021 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Road transport fans?

29.7% of Road transport fans are female, 70.3% are male, with an average age of 43.7 years.

03

Which brands do Road transport fans like most?

Road transport fans show strongest brand affinity for Discount Tire (4.21×), Rail transport (4.03×), and United Parcel Service (2.86×) over the country average.

04

Where do Road transport fans live in United States?

Road transport fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Road transport fans also like?

Beyond Road transport itself, the audience over-indexes on Rail transport (4.03×), United Parcel Service (2.86×), Iveco (22.17×), and AutoZone (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Road transport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Road transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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