Road transport Audience in United States

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Road transport has an estimated audience of 10,662,021 people in United States. 29.7% are female, 70.3% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, MK, Pillow, Minnesota.

The average Road transport fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, MK, with strongest over-indexing on Israel (2.42× the country average). Demographically, the Road transport audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Road transport fans

Demographic split for Road transport audience in United States
MetricValue
Female29.7%
Male70.3%
Average age43.7
Estimated audience size10,662,021

Audience persona

The typical Road transport fan in United States is more male, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Road transport in United States
RegionReachAffinity
California746,0360.64×
Texas636,6940.69×
Florida586,5970.81×
New York446,7800.75×
Illinois310,4000.87×
Ohio221,3940.67×
Georgia220,4930.67×
North Carolina203,3770.63×
Washington185,2110.87×
Pennsylvania169,9410.47×
Maryland166,6400.91×
Virginia141,7150.55×
Indiana127,1640.65×
Louisiana118,5890.86×
Michigan117,2320.42×
Oklahoma104,2900.88×
Missouri103,4490.6×
Massachusetts103,1150.49×
Alabama99,3490.67×
New Jersey98,0370.36×
Mississippi93,3641.06×
Tennessee89,3890.42×
Arizona85,3450.39×
Wisconsin83,9570.52×
Kentucky79,8290.6×
South Carolina78,3080.49×
Colorado76,2870.45×
Minnesota75,0120.49×
Arkansas71,0940.81×
Connecticut70,9640.66×
Oregon69,5730.57×
Iowa67,5860.77×
West Virginia66,0651.33×
Alaska65,9282.89×
Kansas61,0220.73×
Idaho61,0081.14×
Hawaii58,2791.27×
Montana57,4721.94×
Nevada57,2590.56×
South Dakota56,7272.3×
Utah56,1900.59×
North Dakota55,2332.52×
New Hampshire54,4351.3×
Wyoming53,4433.38×
Nebraska53,3041×
New Mexico53,0260.99×
Rhode Island52,5641.55×
Maine52,5321.38×
Vermont51,6992.76×
Delaware47,0721.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road transport audience
BrandAffinityCategory
Israel2.42×Travel & Leisure
Urban Outfitters2.02×Shopping
MK4.25×Music & Radio
Pillow2.12×Home & Garden
Minnesota1.67×Travel & Leisure
Nebraska Cornhuskers football2.94×Sports
Jesse Plemons2.73×Movies & TV
UK garage4.09×Music & Radio
N1 road (South Africa)3.07×Travel & Leisure
3D printing1.76×Technology & Electronics
Glossier3.03×Beauty & Wellness
Keith Stanfield3.58×Movies & TV
Wikia1.78×Internet & Social Media
Queens College, City University of New York3.77×Business & Career
Riedel (glass manufacturer)12.81×Home & Garden
Jaws2.68×Movies & TV
ABC 7 Chicago2.08×Movies & TV
Hog Hunting1.64×Sports
Urban horticulture1.7×Home & Garden
WESH2.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road transport audience
TraitClusterScore
Risk AppetiteTHRILL2.57
PatriotismCONSERVATISM1.9
Quality AwarenessPREMIUM1.66
Need for SecurityCONSERVATISM1.48
Career OrientationPOWER1.38
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Road transport
CountryShare
United States26.1%
Brazil7.4%
United Kingdom4.9%

See Road transport audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Road transport have in United States?

Road transport has an estimated audience of 10,662,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Road transport fans?

29.7% of Road transport fans are female, 70.3% are male, with an average age of 43.7 years.

Which brands do Road transport fans like most?

Road transport fans show strongest brand affinity for Israel (2.42×), Urban Outfitters (2.02×), and MK (4.25×) over the country average.

Where do Road transport fans live in United States?

Road transport fans in United States are most concentrated in California (reach 746,036), Texas (reach 636,694), and Florida (reach 586,597). These three regions account for the largest share of the active audience.

What other brands do Road transport fans also like?

Beyond Road transport itself, the audience over-indexes on Urban Outfitters (2.02×), MK (4.25×), Pillow (2.12×), and Minnesota (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.