Rascasse Audience Intelligence

Iveco Target Market in United States

A data profile of the people who buy, follow and care about Iveco in United States — modelled from more than twelve digital signal sources. Iveco has an estimated audience of 526,178 people in United States.

#13among Commercial vehicles in United States#3652among Brand in United States#1012in Cars & Mobility

The average Iveco fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trucking, Volvo Trucks, Peterbilt Trucks, with strongest over-indexing on Trucking (288.21× the country average).

Demographically, the Iveco audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iveco fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Trucking.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iveco profile in United States.

Audience size
526K
in United States
Gender
25.4%♀
74.6% male
Age
39.6
average years
Country rank
#35576
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Iveco

25.4% are female, 74.6% are male, average age 39.6.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Iveco audience in United States
MetricValue
Female25.4%
Male74.6%
Average age39.6
Estimated audience size526,178
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Iveco audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Iveco audience comes from United States.

Worldwide audience distribution share by country for Iveco
CountryShare
Brazil15.5%
Italy13.6%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iveco audience in United States is strongest.

Fig. 05

Top regions by affinity

Iveco customers by region in United States
#RegionReachAffinity×
01Indiana~20K1.69×
02Washington, District of Columbia~2K1.35×
03California~80K1.33×
04New York~40K1.24×
05Michigan~20K1.22×
06Washington~10K1.17×
07Alaska~1K1.15×
08Oregon~7K1.13×
09New Jersey~10K1.11×
10Illinois~20K1.10×
11Virginia~10K1.10×
12Louisiana~7K1.10×
13Florida~40K1.07×
14South Dakota~1K1.07×
15Massachusetts~10K1.05×
16Vermont<1K1.04×
17North Dakota~1K1.03×
18Connecticut~5K1.02×
19Montana~1K1.00×
20Wisconsin~8K0.98×
21Maine~2K0.98×
22Nevada~5K0.97×
23New Hampshire~2K0.97×
24Colorado~8K0.96×
25Kansas~4K0.96×
26Idaho~3K0.96×
27Rhode Island~2K0.96×
28Texas~40K0.95×
29Arizona~10K0.95×
30Utah~4K0.95×
31Iowa~4K0.95×
32Delaware~1K0.95×
33Tennessee~10K0.94×
34Maryland~8K0.94×
35Pennsylvania~20K0.93×
36West Virginia~2K0.93×
37Minnesota~7K0.92×
38New Mexico~2K0.92×
39Georgia~10K0.91×
40Ohio~10K0.91×
41North Carolina~10K0.91×
42Nebraska~2K0.91×
43Hawaii~2K0.91×
44Mississippi~4K0.90×
45Arkansas~4K0.90×
46Kentucky~6K0.89×
47Missouri~7K0.88×
48Oklahoma~5K0.88×
49South Carolina~7K0.86×
50Alabama~6K0.84×
Fig. 06

Affinity by region

Affinity by region — Iveco, United States
0.84×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iveco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iveco audience
#·InterestCategoryAffinity×
01Peterbilt TrucksTopic423.05×
02Truckload shippingTopic293.26×
03TruckingGames288.21×
04Landstar SystemBusiness & Career229.51×
05American Trucking AssociationsCars & Mobility179.43×
06Knight TransportationBusiness & Career161.54×
07CR EnglandBusiness & Career156.42×
08Old Dominion Freight LineBusiness & Career145.48×
09Volvo TrucksCars & Mobility131.67×
10Tank truckCars & Mobility112.50×
11Lowboy (trailer)Cars & Mobility102.08×
12Mack TrucksCars & Mobility73.97×
13Tractor unitCars & Mobility62.11×
14Fleet managementCars & Mobility60.59×
15Owner-operatorBusiness & Career60.10×
16PrimeBrand47.85×
17Semi-trailerCars & Mobility38.09×
18Road transportCars & Mobility22.17×
19Google NewsNews20.78×
20Dump truckCars & Mobility16.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iveco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iveco audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.99×
Family OrientationCONSERVATISM2.07×
Price SensitivityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iveco audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
TraditionCONSERVATISM0.59×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Iveco's target market in United States?

Iveco's target market in United States covers an estimated 526,178 people, concentrated in California and Texas.

02

What is the gender split and age of Iveco customers?

25.4% of the Iveco audience are female, 74.6% are male, with an average age of 39.6 years.

03

Which brands do Iveco fans like most?

Iveco fans show strongest brand affinity for Trucking (288.21×), Volvo Trucks (131.67×), and Peterbilt Trucks (423.05×) over the country average.

04

Where do Iveco fans live in United States?

Iveco fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Iveco fans also like?

Beyond Iveco itself, the audience over-indexes on Volvo Trucks (131.67×), Peterbilt Trucks (423.05×), Old Dominion Freight Line (145.48×), and Tank truck (112.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Commercial vehicles audiences in United States

See Iveco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iveco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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