Iveco Audience in United States

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Iveco has an estimated audience of 527,207 people in United States. 25.4% are female, 74.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Trucking, Volvo Trucks, Peterbilt Trucks, Old Dominion Freight Line, Tank truck.

The average Iveco fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Trucking, Volvo Trucks, Peterbilt Trucks, with strongest over-indexing on Trucking (288.21× the country average). Demographically, the Iveco audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles

Demographics of Iveco fans

Demographic split for Iveco audience in United States
MetricValue
Female25.4%
Male74.6%
Average age39.6
Estimated audience size527,207

Audience persona

The typical Iveco fan in United States is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Trucking.

Top regions in United States

Top regions ranked by reach for Iveco in United States
RegionReachAffinity
California81,2451.4×
Texas44,5560.98×
Florida39,1591.1×
New York36,2411.23×
Illinois19,8561.13×
Michigan18,8831.37×
Indiana18,1951.89×
Pennsylvania16,1880.91×
Virginia16,0051.25×
Georgia14,8720.92×
North Carolina14,0820.89×
New Jersey13,7861.03×
Washington13,4531.27×
Ohio12,6120.78×
Massachusetts11,7501.13×
Arizona10,7761×
Colorado8,2560.99×
Maryland8,0540.89×
Tennessee7,9960.76×
Wisconsin7,7930.98×
Oregon7,4511.23×
Minnesota7,4090.98×
Missouri6,9640.82×
South Carolina5,8150.73×
Connecticut5,5101.04×
Louisiana5,2070.77×
Nevada5,0000.98×
Alabama4,8470.66×
Utah4,7221×
Iowa4,1360.95×
Oklahoma3,9710.68×
Kentucky3,9080.59×
Kansas3,7030.89×
Washington, District of Columbia3,0941.95×
Mississippi2,8570.66×
Arkansas2,7920.64×
Idaho2,5050.95×
New Mexico2,0820.79×
New Hampshire1,9430.94×
Maine1,8750.99×
Nebraska1,7130.65×
Alaska1,6471.46×
West Virginia1,5330.62×
South Dakota1,5191.25×
Montana1,4360.98×
Hawaii1,2480.55×
Wyoming1,2401.59×
Rhode Island1,2200.73×
North Dakota1,1831.09×
Vermont1,1071.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iveco audience
BrandAffinityCategory
Trucking288.21×Games
Volvo Trucks131.67×Cars & Mobility
Peterbilt Trucks423.05×
Old Dominion Freight Line145.48×Business & Career
Tank truck112.5×Cars & Mobility
Google News20.78×News
Mack Trucks73.97×Cars & Mobility
Knight Transportation161.54×Business & Career
Prime47.85×
Landstar System229.51×Business & Career
American Trucking Associations179.43×Cars & Mobility
Volkswagen Commercial Vehicles166.67×Cars & Mobility
Semi-trailer38.09×Cars & Mobility
Tractor unit62.11×Cars & Mobility
Owner-operator60.1×Business & Career
Truckload shipping293.26×
CR England156.42×Business & Career
Fleet management60.59×Cars & Mobility
Lowboy (trailer)102.08×Cars & Mobility
Dump truck16.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iveco audience
TraitClusterScore
Family OrientationCONSERVATISM3.56
Risk AppetiteTHRILL2.83
Sports ActivityPOWER2.38
Luxury OrientationPREMIUM2.01
Design AffinityPREMIUM1.77
LGBTQ+ IdentityOPEN1.74

Worldwide distribution

Worldwide audience distribution share by country for Iveco
CountryShare
Brazil15.6%
Italy13.8%
Germany6.8%

See Iveco audiences in other countries

More Commercial vehicles audiences in United States

Frequently asked questions

How many fans does Iveco have in United States?

Iveco has an estimated audience of 527,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Iveco fans?

25.4% of Iveco fans are female, 74.6% are male, with an average age of 39.6 years.

Which brands do Iveco fans like most?

Iveco fans show strongest brand affinity for Trucking (288.21×), Volvo Trucks (131.67×), and Peterbilt Trucks (423.05×) over the country average.

Where do Iveco fans live in United States?

Iveco fans in United States are most concentrated in California (reach 81,245), Texas (reach 44,556), and Florida (reach 39,159). These three regions account for the largest share of the active audience.

What other brands do Iveco fans also like?

Beyond Iveco itself, the audience over-indexes on Volvo Trucks (131.67×), Peterbilt Trucks (423.05×), Old Dominion Freight Line (145.48×), and Tank truck (112.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iveco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.