Iveco Audience in Germany
Iveco has an estimated audience of 541,972 people in Germany. 19.1% are female, 80.9% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Blue Bloods (TV series), Trucks, True Detective, Tank truck, FRITZ!Box.
The average Iveco fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Blue Bloods (TV series), Trucks, True Detective, with strongest over-indexing on Blue Bloods (TV series) (18.51× the country average). Demographically, the Iveco audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of Iveco fans
| Metric | Value |
|---|---|
| Female | 19.1% |
| Male | 80.9% |
| Average age | 42.8 |
| Estimated audience size | 541,972 |
Audience persona
The typical Iveco fan in Germany is more male, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Blue Bloods (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,135 | 0.98× |
| Bayern | 112,047 | 1.29× |
| Baden-Württemberg | 96,213 | 1.3× |
| Niedersachsen | 56,432 | 1.07× |
| Hessen | 48,147 | 1.17× |
| Rheinland-Pfalz | 27,758 | 1.02× |
| Sachsen | 25,117 | 0.94× |
| Berlin | 19,053 | 0.79× |
| Schleswig-Holstein | 18,134 | 0.93× |
| Brandenburg | 17,969 | 1.07× |
| Hamburg | 13,597 | 1.11× |
| Thüringen | 13,334 | 0.97× |
| Sachsen-Anhalt | 12,371 | 0.88× |
| Mecklenburg-Vorpommern | 9,798 | 0.95× |
| Saarland | 5,758 | 0.87× |
| Bremen | 3,118 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blue Bloods (TV series) | 18.51× | Movies & TV |
| Trucks | 4.47× | Cars & Mobility |
| True Detective | 4.53× | Movies & TV |
| Tank truck | 18.93× | Cars & Mobility |
| FRITZ!Box | 2.96× | Technology & Electronics |
| Charlie Hunnam | 5.36× | Movies & TV |
| Haul truck | 8.54× | Cars & Mobility |
| Laika | 16.83× | Politics & Society |
| Renault Trucks | 13.36× | Cars & Mobility |
| Aral AG | 2× | Cars & Mobility |
| RVs | 2.35× | Cars & Mobility |
| Black Mirror (TV series) | 7.05× | Movies & TV |
| Hornbach | 1.99× | Shopping |
| Euro Truck Simulator 2 | 14.53× | Games |
| Semi-trailer | 10.15× | Cars & Mobility |
| The Rookie | 2.96× | Movies & TV |
| Postbank | 2.04× | Business & Career |
| MAN Truck & Bus | 8.75× | Cars & Mobility |
| Google Maps | 1.8× | Internet & Social Media |
| Fiat Ducato | 7.48× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.76 |
| Patriotism | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.06 |
| Convenience Orientation | PREMIUM | 0.99 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| Italy | 13.8% |
| Germany | 6.8% |
See Iveco audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does Iveco have in Germany?
Iveco has an estimated audience of 541,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iveco fans?
19.1% of Iveco fans are female, 80.9% are male, with an average age of 42.8 years.
Which brands do Iveco fans like most?
Iveco fans show strongest brand affinity for Blue Bloods (TV series) (18.51×), Trucks (4.47×), and True Detective (4.53×) over the country average.
Where do Iveco fans live in Germany?
Iveco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,135), Bayern (reach 112,047), and Baden-Württemberg (reach 96,213). These three regions account for the largest share of the active audience.
What other brands do Iveco fans also like?
Beyond Iveco itself, the audience over-indexes on Trucks (4.47×), True Detective (4.53×), Tank truck (18.93×), and FRITZ!Box (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iveco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.