Semi-trailer Audience in Germany
Semi-trailer has an estimated audience of 493,625 people in Germany. 16.0% are female, 84.0% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Semi-trailer truck, Volvo Trucks, Renault Trucks, Solar power, MAN Truck & Bus.
The average Semi-trailer fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Semi-trailer truck, Volvo Trucks, Renault Trucks, with strongest over-indexing on Semi-trailer truck (36.59× the country average). Demographically, the Semi-trailer audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Semi-trailer fans
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 42.5 |
| Estimated audience size | 493,625 |
Audience persona
The typical Semi-trailer fan in Germany is more male, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Semi-trailer truck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,896 | 1.03× |
| Niedersachsen | 81,969 | 1.71× |
| Bayern | 79,509 | 1× |
| Baden-Württemberg | 52,540 | 0.78× |
| Hessen | 33,146 | 0.88× |
| Sachsen | 25,664 | 1.06× |
| Rheinland-Pfalz | 20,424 | 0.83× |
| Schleswig-Holstein | 18,796 | 1.06× |
| Thüringen | 17,785 | 1.41× |
| Sachsen-Anhalt | 16,592 | 1.3× |
| Brandenburg | 12,846 | 0.84× |
| Berlin | 11,534 | 0.52× |
| Hamburg | 11,417 | 1.02× |
| Mecklenburg-Vorpommern | 11,218 | 1.19× |
| Bremen | 4,298 | 1.02× |
| Saarland | 3,768 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semi-trailer truck | 36.59× | Cars & Mobility |
| Volvo Trucks | 32.61× | Cars & Mobility |
| Renault Trucks | 32.15× | Cars & Mobility |
| Solar power | 6.22× | Home & Garden |
| MAN Truck & Bus | 20.52× | Cars & Mobility |
| DAF Trucks | 29.09× | Cars & Mobility |
| Flatbed truck | 32.4× | Cars & Mobility |
| Škoda Kodiaq | 8.31× | Cars & Mobility |
| Photovoltaics | 4.79× | Home & Garden |
| Efficient energy use | 3.79× | Technology & Electronics |
| Toyota Land Cruiser | 9.26× | Cars & Mobility |
| JACK & JONES | 16.35× | Fashion & Accessoires |
| tom waits | 20× | Movies & TV |
| Used car | 3.11× | Cars & Mobility |
| RTL Television | 3.33× | Movies & TV |
| Allgäu | 5.96× | Travel & Leisure |
| Iveco | 12.9× | Cars & Mobility |
| Satire | 4.38× | Literature |
| Jack Ryan (film series) | 20× | Movies & TV |
| Škoda Auto | 2.98× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.44 |
| Need for Security | CONSERVATISM | 1.38 |
| Sports Activity | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.28 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| Brazil | 10.8% |
| Australia | 5.1% |
See Semi-trailer audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Semi-trailer have in Germany?
Semi-trailer has an estimated audience of 493,625 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Semi-trailer fans?
16.0% of Semi-trailer fans are female, 84.0% are male, with an average age of 42.5 years.
Which brands do Semi-trailer fans like most?
Semi-trailer fans show strongest brand affinity for Semi-trailer truck (36.59×), Volvo Trucks (32.61×), and Renault Trucks (32.15×) over the country average.
Where do Semi-trailer fans live in Germany?
Semi-trailer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,896), Niedersachsen (reach 81,969), and Bayern (reach 79,509). These three regions account for the largest share of the active audience.
What other brands do Semi-trailer fans also like?
Beyond Semi-trailer itself, the audience over-indexes on Volvo Trucks (32.61×), Renault Trucks (32.15×), Solar power (6.22×), and MAN Truck & Bus (20.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Semi-trailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.