Semi-trailer Audience in Germany
A data profile of the people who buy, follow and care about Semi-trailer in Germany — modelled from more than twelve digital signal sources. Semi-trailer has an estimated audience of 493,625 people in Germany.
The average Semi-trailer fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Semi-trailer truck, Renault Trucks, Volvo Trucks, with strongest over-indexing on Semi-trailer truck (57.5× the country average).
Demographically, the Semi-trailer audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Semi-trailer fan in Germany is more male, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Semi-trailer truck.
At a glance
The key figures that characterise the Semi-trailer profile in Germany.
Search interest · 12-month trend
Demographics of Semi-trailer fans
16.0% are female, 84.0% are male, average age 42.5.
Gender split
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 42.5 |
| Estimated audience size | 493,625 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Semi-trailer audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.9% |
| Brazil | 10.8% |
| Australia | 5.1% |
Geography
Where the Semi-trailer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~8K | 1.90× | |
| 02 | Niedersachsen | ~80K | 1.59× | |
| 03 | Thüringen | ~20K | 1.28× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.18× | |
| 05 | Sachsen-Anhalt | ~20K | 1.17× | |
| 06 | Sachsen | ~30K | 1.07× | |
| 07 | Hamburg | ~10K | 1.02× | |
| 08 | Schleswig-Holstein | ~20K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.95× | |
| 10 | Bayern | ~70K | 0.93× | |
| 11 | Hessen | ~30K | 0.86× | |
| 12 | Brandenburg | ~10K | 0.84× | |
| 13 | Rheinland-Pfalz | ~20K | 0.81× | |
| 14 | Saarland | ~5K | 0.77× | |
| 15 | Baden-Württemberg | ~50K | 0.76× | |
| 16 | Berlin | ~10K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Semi-trailer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-trailer truck | Cars & Mobility | 57.50× | ||
| 02 | Renault Trucks | Cars & Mobility | 41.24× | ||
| 03 | DAF Trucks | Cars & Mobility | 35.84× | ||
| 04 | Volvo Trucks | Cars & Mobility | 31.92× | ||
| 05 | Jack Ryan (film series) | Movies & TV | 20.00× | ||
| 06 | tom waits | Movies & TV | 20.00× | ||
| 07 | Real-time ridesharing | Cars & Mobility | 20.00× | ||
| 08 | Toyota Land Cruiser | Cars & Mobility | 18.27× | ||
| 09 | MAN Truck & Bus | Cars & Mobility | 13.10× | ||
| 10 | Dodge Ram | Cars & Mobility | 12.67× | ||
| 11 | Toyota Hilux | Cars & Mobility | 11.69× | ||
| 12 | John Deere | Cars & Mobility | 7.34× | ||
| 13 | Sandra Bullock | Movies & TV | 6.67× | ||
| 14 | Solar power | Home & Garden | 5.55× | ||
| 15 | Photovoltaics | Home & Garden | 4.94× | ||
| 16 | Automobile repair shop | Cars & Mobility | 4.36× | ||
| 17 | Scooters | Cars & Mobility | 3.88× | ||
| 18 | Müller (company) | Food & Beverages | 2.40× | ||
| 19 | AutoScout24 | Cars & Mobility | 2.33× | ||
| 20 | Tagesschau | Movies & TV | 1.82× |
Personality of the Semi-trailer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.36× | |
| Quality Awareness | PREMIUM | 2.49× | |
| Patriotism | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.45× | |
| Price Sensitivity | PREMIUM | 0.48× | |
| Mindfulness | BALANCE | 0.62× |
Frequently asked questions
How many fans does Semi-trailer have in Germany?
Semi-trailer has an estimated audience of 493,625 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Semi-trailer fans?
16.0% of Semi-trailer fans are female, 84.0% are male, with an average age of 42.5 years.
Which brands do Semi-trailer fans like most?
Semi-trailer fans show strongest brand affinity for Semi-trailer truck (57.5×), Renault Trucks (41.24×), and Volvo Trucks (31.92×) over the country average.
Where do Semi-trailer fans live in Germany?
Semi-trailer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Semi-trailer fans also like?
Beyond Semi-trailer itself, the audience over-indexes on Renault Trucks (41.24×), Volvo Trucks (31.92×), Toyota Land Cruiser (18.27×), and DAF Trucks (35.84×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Semi-trailer audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Semi-trailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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