MAN Truck & Bus Audience in Germany
MAN Truck & Bus has an estimated audience of 600,561 people in Germany. 20.5% are female, 79.5% are male, average age 43.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Blue Bloods (TV series), Semi-trailer, Tank truck, Semi-trailer truck, True Detective.
The average MAN Truck & Bus fan in Germany is 43.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Blue Bloods (TV series), Semi-trailer, Tank truck, with strongest over-indexing on Blue Bloods (TV series) (17.29× the country average). Demographically, the MAN Truck & Bus audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of MAN Truck & Bus fans
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 43.7 |
| Estimated audience size | 600,561 |
Audience persona
The typical MAN Truck & Bus fan in Germany is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Blue Bloods (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 343,374 | 3.56× |
| Nordrhein-Westfalen | 112,201 | 0.85× |
| Baden-Württemberg | 78,542 | 0.96× |
| Niedersachsen | 72,421 | 1.24× |
| Hessen | 41,934 | 0.92× |
| Sachsen | 26,995 | 0.92× |
| Rheinland-Pfalz | 25,095 | 0.83× |
| Berlin | 19,988 | 0.74× |
| Schleswig-Holstein | 15,993 | 0.74× |
| Brandenburg | 15,027 | 0.81× |
| Sachsen-Anhalt | 13,528 | 0.87× |
| Thüringen | 13,504 | 0.88× |
| Hamburg | 10,190 | 0.75× |
| Mecklenburg-Vorpommern | 8,719 | 0.76× |
| Saarland | 4,785 | 0.65× |
| Bremen | 2,658 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blue Bloods (TV series) | 17.29× | Movies & TV |
| Semi-trailer | 13.1× | Cars & Mobility |
| Tank truck | 17.69× | Cars & Mobility |
| Semi-trailer truck | 8.73× | Cars & Mobility |
| True Detective | 3.96× | Movies & TV |
| Dump truck | 7.14× | Cars & Mobility |
| FRITZ!Box | 2.64× | Technology & Electronics |
| Haul truck | 7.64× | Cars & Mobility |
| Truck driver | 5.43× | Cars & Mobility |
| Schlager music | 2.36× | Music & Radio |
| Aral AG | 1.85× | Cars & Mobility |
| Hornbach | 1.87× | Shopping |
| Logistics | 2.79× | Business & Career |
| Deutsche Bahn | 1.66× | Cars & Mobility |
| Mechanical engineering | 2.24× | Business & Career |
| Volvo Trucks | 8.98× | Cars & Mobility |
| Postbank | 1.93× | Business & Career |
| Barbie | 1.82× | Movies & TV |
| Renault Trucks | 10.56× | Cars & Mobility |
| Electronic funds transfer | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Quality Awareness | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.31 |
| Family Orientation | CONSERVATISM | 1.27 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.3% |
| France | 13.5% |
| Poland | 9.0% |
See MAN Truck & Bus audiences in other countries
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- New Holland Agriculture (830,445)
Frequently asked questions
How many fans does MAN Truck & Bus have in Germany?
MAN Truck & Bus has an estimated audience of 600,561 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of MAN Truck & Bus fans?
20.5% of MAN Truck & Bus fans are female, 79.5% are male, with an average age of 43.7 years.
Which brands do MAN Truck & Bus fans like most?
MAN Truck & Bus fans show strongest brand affinity for Blue Bloods (TV series) (17.29×), Semi-trailer (13.1×), and Tank truck (17.69×) over the country average.
Where do MAN Truck & Bus fans live in Germany?
MAN Truck & Bus fans in Germany are most concentrated in Bayern (reach 343,374), Nordrhein-Westfalen (reach 112,201), and Baden-Württemberg (reach 78,542). These three regions account for the largest share of the active audience.
What other brands do MAN Truck & Bus fans also like?
Beyond MAN Truck & Bus itself, the audience over-indexes on Semi-trailer (13.1×), Tank truck (17.69×), Semi-trailer truck (8.73×), and True Detective (3.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MAN Truck & Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.