Truck driver Audience in Germany
A data profile of the people who buy, follow and care about Truck driver in Germany — modelled from more than twelve digital signal sources. Truck driver has an estimated audience of 1,781,968 people in Germany.
The average Truck driver fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Semi-trailer truck, Solar energy, Dolly Parton, with strongest over-indexing on Semi-trailer truck (12.75× the country average).
Demographically, the Truck driver audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Truck driver fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Semi-trailer truck.
At a glance
The key figures that characterise the Truck driver profile in Germany.
Search interest · 12-month trend
Demographics of Truck driver fans
16.4% are female, 83.6% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 39.2 |
| Estimated audience size | 1,781,968 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Truck driver audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.3% |
| Brazil | 5.6% |
| Canada | 3.4% |
Geography
Where the Truck driver audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~400K | 1.24× | |
| 02 | Niedersachsen | ~200K | 1.17× | |
| 03 | Thüringen | ~50K | 1.17× | |
| 04 | Nordrhein-Westfalen | ~400K | 1.13× | |
| 05 | Sachsen | ~90K | 1.07× | |
| 06 | Bremen | ~20K | 1.02× | |
| 07 | Hessen | ~100K | 1.01× | |
| 08 | Rheinland-Pfalz | ~90K | 1.00× | |
| 09 | Saarland | ~20K | 1.00× | |
| 10 | Schleswig-Holstein | ~60K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~30K | 0.96× | |
| 12 | Sachsen-Anhalt | ~40K | 0.95× | |
| 13 | Brandenburg | ~50K | 0.93× | |
| 14 | Hamburg | ~40K | 0.93× | |
| 15 | Baden-Württemberg | ~200K | 0.92× | |
| 16 | Berlin | ~60K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Truck driver audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-trailer truck | Cars & Mobility | 12.75× | ||
| 02 | Dolly Parton | Music & Radio | 8.00× | ||
| 03 | Italo disco | Music & Radio | 6.44× | ||
| 04 | Würth | Home & Garden | 4.89× | ||
| 05 | Motor oil | Cars & Mobility | 4.74× | ||
| 06 | Sandra Bullock | Movies & TV | 4.51× | ||
| 07 | Solar energy | Home & Garden | 3.57× | ||
| 08 | Public transport | Cars & Mobility | 3.04× | ||
| 09 | ADAC | Cars & Mobility | 2.90× | ||
| 10 | Western Union | Business & Career | 2.88× | ||
| 11 | Michael Schumacher | Sports | 2.84× | ||
| 12 | Used car | Cars & Mobility | 2.78× | ||
| 13 | Aral AG | Cars & Mobility | 2.59× | ||
| 14 | Efficient energy use | Technology & Electronics | 2.41× | ||
| 15 | Transfermarkt | Sports | 2.33× | ||
| 16 | AutoScout24 | Cars & Mobility | 2.25× | ||
| 17 | Netto Marken-Discount | Shopping | 1.92× | ||
| 18 | Hornbach | Shopping | 1.76× | ||
| 19 | Tagesschau | Movies & TV | 1.75× | ||
| 20 | EBay | Shopping | 1.56× |
Personality of the Truck driver audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Need for Security | CONSERVATISM | 1.78× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Mindfulness | BALANCE | 0.59× | |
| Sustainability | BALANCE | 0.61× |
Frequently asked questions
How many fans does Truck driver have in Germany?
Truck driver has an estimated audience of 1,781,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Truck driver fans?
16.4% of Truck driver fans are female, 83.6% are male, with an average age of 39.2 years.
Which brands do Truck driver fans like most?
Truck driver fans show strongest brand affinity for Semi-trailer truck (12.75×), Solar energy (3.57×), and Dolly Parton (8×) over the country average.
Where do Truck driver fans live in Germany?
Truck driver fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Truck driver fans also like?
Beyond Truck driver itself, the audience over-indexes on Solar energy (3.57×), Dolly Parton (8×), AutoScout24 (2.25×), and Used car (2.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Truck driver audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Truck driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.