Truck driver Audience in Germany
Truck driver has an estimated audience of 1,781,968 people in Germany. 16.4% are female, 83.6% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Haberler, MK, Birthday Gifts, Urban Outfitters.
The average Truck driver fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Haberler, MK, with strongest over-indexing on Unique Gifts (2.21× the country average). Demographically, the Truck driver audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Truck driver fans
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 39.2 |
| Estimated audience size | 1,781,968 |
Audience persona
The typical Truck driver fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 446,355 | 1.14× |
| Bayern | 417,913 | 1.46× |
| Baden-Württemberg | 228,814 | 0.94× |
| Niedersachsen | 224,408 | 1.3× |
| Hessen | 129,499 | 0.95× |
| Sachsen | 96,265 | 1.1× |
| Rheinland-Pfalz | 89,758 | 1.01× |
| Schleswig-Holstein | 66,744 | 1.04× |
| Thüringen | 56,912 | 1.25× |
| Brandenburg | 47,859 | 0.87× |
| Berlin | 47,774 | 0.6× |
| Hamburg | 41,175 | 1.02× |
| Sachsen-Anhalt | 35,636 | 0.77× |
| Mecklenburg-Vorpommern | 28,144 | 0.83× |
| Saarland | 17,804 | 0.81× |
| Bremen | 13,728 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.21× | Shopping |
| Haberler | 1.88× | News |
| MK | 3.8× | Music & Radio |
| Birthday Gifts | 2.19× | Kids & Family |
| Urban Outfitters | 1.84× | Shopping |
| Christmas Gift | 1.86× | Kids & Family |
| Pillow | 1.55× | Home & Garden |
| Google Analytics | 1.87× | Internet & Social Media |
| Stucco | 1.61× | Home & Garden |
| Noodle (Gorillaz) | 1.89× | Music & Radio |
| Gudrun Sjödén | 1.55× | Fashion & Accessoires |
| Godzilla (1954 film) | 2.31× | Movies & TV |
| Metamorphoses | 1.52× | Literature |
| The Eric André Show | 12.2× | Movies & TV |
| Apostrophe | 2.11× | Literature |
| Samanyolu Haber | 1.82× | Movies & TV |
| Groningen | 2.55× | Travel & Leisure |
| Hays, Kansas | 2.22× | Travel & Leisure |
| Cuba Gooding Jr. | 2.43× | Movies & TV |
| Breel Embolo | 5.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Need for Security | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.15 |
| DIY Mentality | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1 |
| Indulgence | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Brazil | 5.6% |
| Canada | 3.4% |
See Truck driver audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Truck driver have in Germany?
Truck driver has an estimated audience of 1,781,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Truck driver fans?
16.4% of Truck driver fans are female, 83.6% are male, with an average age of 39.2 years.
Which brands do Truck driver fans like most?
Truck driver fans show strongest brand affinity for Unique Gifts (2.21×), Haberler (1.88×), and MK (3.8×) over the country average.
Where do Truck driver fans live in Germany?
Truck driver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 446,355), Bayern (reach 417,913), and Baden-Württemberg (reach 228,814). These three regions account for the largest share of the active audience.
What other brands do Truck driver fans also like?
Beyond Truck driver itself, the audience over-indexes on Haberler (1.88×), MK (3.8×), Birthday Gifts (2.19×), and Urban Outfitters (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Truck driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.