Rascasse Audience Intelligence

Truck driver Audience in United States

A data profile of the people who buy, follow and care about Truck driver in United States — modelled from more than twelve digital signal sources. Truck driver has an estimated audience of 18,233,092 people in United States.

#1269among Topic in United States#57in Cars & Mobility

The average Truck driver fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, Exxon, United States Postal Service, with strongest over-indexing on The UPS Store (4.23× the country average).

Demographically, the Truck driver audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Truck driver fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Truck driver profile in United States.

Audience size
18.2M
in United States
Gender
29.0%♀
71.0% male
Age
41.2
average years
Country rank
#1847
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Truck driver fans

29.0% are female, 71.0% are male, average age 41.2.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Truck driver audience in United States
MetricValue
Female29.0%
Male71.0%
Average age41.2
Estimated audience size18,233,092
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Truck driver audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4923%
50+25%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Truck driver audience comes from United States.

Worldwide audience distribution share by country for Truck driver
CountryShare
United States32.3%
Brazil5.6%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Truck driver audience in United States is strongest.

Fig. 05

Top regions by affinity

Truck driver fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.80×
02Missouri~400K1.44×
03Arkansas~200K1.38×
04California~3M1.37×
05Alabama~300K1.26×
06Wyoming~30K1.26×
07Texas~2M1.25×
08Louisiana~300K1.25×
09Georgia~700K1.22×
10Nebraska~100K1.20×
11North Dakota~50K1.20×
12South Carolina~300K1.17×
13New Mexico~100K1.17×
14Oklahoma~200K1.14×
15Nevada~200K1.13×
16Indiana~400K1.11×
17North Carolina~600K1.09×
18Illinois~700K1.07×
19Kansas~200K1.07×
20Arizona~400K1.06×
21Iowa~200K1.06×
22Tennessee~400K1.05×
23Kentucky~200K1.05×
24Florida~1.5M1.04×
25Idaho~90K1.02×
26West Virginia~80K0.98×
27Montana~50K0.98×
28South Dakota~40K0.98×
29Ohio~500K0.96×
30Minnesota~200K0.95×
31Pennsylvania~600K0.91×
32Michigan~400K0.91×
33New Jersey~400K0.90×
34Washington~300K0.90×
35Wisconsin~200K0.89×
36Utah~100K0.89×
37Virginia~400K0.87×
38Oregon~200K0.87×
39Delaware~40K0.87×
40Maryland~300K0.86×
41Alaska~30K0.86×
42Rhode Island~50K0.80×
43Maine~50K0.79×
44New York~800K0.78×
45Colorado~200K0.77×
46Connecticut~100K0.77×
47Washington, District of Columbia~40K0.75×
48New Hampshire~50K0.74×
49Hawaii~60K0.73×
50Massachusetts~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Truck driver, United States
0.70×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Truck driver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Truck driver audience
#·InterestCategoryAffinity×
01ExxonCars & Mobility5.84×
02Duke EnergyHome & Garden4.41×
03The UPS StoreShopping4.23×
04Boost MobileTechnology & Electronics4.17×
05Love's Travel Stops & Country StoresShopping4.05×
06Lawn mowerHome & Garden2.86×
07Discount TireShopping2.79×
08CarGurusCars & Mobility2.69×
09LogisticsBusiness & Career2.46×
10Real propertyHome & Garden2.45×
11United States Postal ServiceBusiness & Career2.39×
12NASDAQBusiness & Career2.18×
13AutoZoneCars & Mobility2.07×
14AuctionShopping1.95×
15Ace HardwareHome & Garden1.94×
16United Parcel ServiceBusiness & Career1.91×
17MenardsHome & Garden1.81×
18Used carCars & Mobility1.77×
19Financial servicesBusiness & Career1.66×
20Google MapsInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Truck driver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Truck driver audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Career OrientationPOWER1.95×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Truck driver audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
MindfulnessBALANCE0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Truck driver have in United States?

Truck driver has an estimated audience of 18,233,092 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Truck driver fans?

29.0% of Truck driver fans are female, 71.0% are male, with an average age of 41.2 years.

03

Which brands do Truck driver fans like most?

Truck driver fans show strongest brand affinity for The UPS Store (4.23×), Exxon (5.84×), and United States Postal Service (2.39×) over the country average.

04

Where do Truck driver fans live in United States?

Truck driver fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Truck driver fans also like?

Beyond Truck driver itself, the audience over-indexes on Exxon (5.84×), United States Postal Service (2.39×), Boost Mobile (4.17×), and AutoZone (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Truck driver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Truck driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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