Truck driver Audience in United States

Truck driver logo

Truck driver has an estimated audience of 18,233,092 people in United States. 29.0% are female, 71.0% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, Hipster, Grinch.

The average Truck driver fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Truck driver audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Truck driver fans

Demographic split for Truck driver audience in United States
MetricValue
Female29.0%
Male71.0%
Average age41.2
Estimated audience size18,233,092

Audience persona

The typical Truck driver fan in United States is more male, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Truck driver in United States
RegionReachAffinity
California2,499,0511.25×
Texas2,075,0681.32×
Florida1,514,7901.23×
New York982,8110.96×
Georgia788,2581.4×
Illinois756,7851.25×
North Carolina674,1941.23×
Pennsylvania615,1531×
Ohio559,5491×
Missouri518,1671.76×
New Jersey498,2571.07×
Michigan484,3701.02×
Virginia443,5811×
Tennessee419,1191.15×
Arizona380,4621.02×
Alabama356,3221.4×
Washington353,5080.97×
Indiana349,3951.05×
South Carolina323,5491.18×
Louisiana319,5061.36×
Maryland299,3840.95×
Massachusetts292,5510.81×
Mississippi272,0951.81×
Minnesota238,9060.91×
Wisconsin232,0630.85×
Kentucky225,7790.99×
Oklahoma221,4351.09×
Colorado212,8950.74×
Arkansas195,8281.3×
Nevada194,8731.11×
Oregon165,4360.79×
Kansas150,5761.05×
Connecticut146,6020.8×
Utah144,3570.88×
Iowa130,4820.87×
Nebraska115,4721.26×
New Mexico98,8941.08×
West Virginia78,6670.93×
Idaho72,6450.79×
Hawaii48,4930.62×
Maine42,9570.66×
Washington, District of Columbia42,9090.78×
New Hampshire42,1710.59×
Rhode Island41,4750.71×
Delaware39,1680.78×
North Dakota30,9030.83×
Montana29,6820.59×
South Dakota29,2980.7×
Wyoming26,8350.99×
Alaska25,5370.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truck driver audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵5.84×Movies & TV
Governor of Michigan14.08×Politics & Society
Hipster15.73×Politics & Society
Grinch5.46×Movies & TV
Vocal harmony5.79×Music & Radio
Wok8.33×Food & Beverages
Goop6.43×Internet & Social Media
Hibachi9.31×Food & Beverages
El Paso County, Colorado13.85×Travel & Leisure
Google Home6.44×Technology & Electronics
Cherish (group)10.25×Music & Radio
Grace Slick8.15×Music & Radio
headspace7.79×Health
La Jolla7.56×Travel & Leisure
No Escape (1994 film)8.55×Movies & TV
TV Fanatic8.01×Movies & TV
Fairy godmother5.12×Literature
Preta Gil14.3×Music & Radio
Kikar HaShabbat10.09×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truck driver audience
TraitClusterScore
Career OrientationPOWER1.56
Risk AppetiteTHRILL1.52
Need for SecurityCONSERVATISM1.36
PatriotismCONSERVATISM1.3
Quality AwarenessPREMIUM1.21
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Truck driver
CountryShare
United States32.3%
Brazil5.6%
Canada3.4%

See Truck driver audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Truck driver have in United States?

Truck driver has an estimated audience of 18,233,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Truck driver fans?

29.0% of Truck driver fans are female, 71.0% are male, with an average age of 41.2 years.

Which brands do Truck driver fans like most?

Truck driver fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (5.84×), and Governor of Michigan (14.08×) over the country average.

Where do Truck driver fans live in United States?

Truck driver fans in United States are most concentrated in California (reach 2,499,051), Texas (reach 2,075,068), and Florida (reach 1,514,790). These three regions account for the largest share of the active audience.

What other brands do Truck driver fans also like?

Beyond Truck driver itself, the audience over-indexes on Lulu 黃路梓茵 (5.84×), Governor of Michigan (14.08×), Hipster (15.73×), and Grinch (5.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truck driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.