Laika Audience in Germany
Laika has an estimated audience of 247,043 people in Germany. 47.4% are female, 52.6% are male, average age 48.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Goes, Theocracy, Jack White, Progressive rock.
The average Laika fan in Germany is 48.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Goes, Theocracy, with strongest over-indexing on Loincloth (6.62× the country average). Demographically, the Laika audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Record label
Demographics of Laika fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 48.2 |
| Estimated audience size | 247,043 |
Audience persona
The typical Laika fan in Germany is balanced, around 48.2 years old, with strong Need for Security tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 42,552 | 0.79× |
| Bayern | 27,929 | 0.7× |
| Baden-Württemberg | 26,848 | 0.8× |
| Niedersachsen | 18,921 | 0.79× |
| Hessen | 16,751 | 0.89× |
| Sachsen | 15,970 | 1.32× |
| Saarland | 11,869 | 3.91× |
| Rheinland-Pfalz | 10,894 | 0.88× |
| Berlin | 10,672 | 0.97× |
| Schleswig-Holstein | 6,624 | 0.75× |
| Brandenburg | 5,710 | 0.75× |
| Thüringen | 4,605 | 0.73× |
| Sachsen-Anhalt | 4,313 | 0.67× |
| Hamburg | 4,152 | 0.74× |
| Mecklenburg-Vorpommern | 3,261 | 0.69× |
| Bremen | 1,322 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 6.62× | Fashion & Accessoires |
| Goes | 2.2× | Travel & Leisure |
| Theocracy | 20× | Music & Radio |
| Jack White | 3.61× | Movies & TV |
| Progressive rock | 2.38× | Music & Radio |
| Kuopio | 20× | Travel & Leisure |
| Saving | 1.53× | Business & Career |
| Collectable | 1.69× | Kids & Family |
| Pillow | 1.52× | Home & Garden |
| Home Delivery | 2.83× | Food & Beverages |
| Kalidou Koulibaly | 20× | Sports |
| Google Home | 5.48× | Technology & Electronics |
| Natural rubber | 1.75× | Cars & Mobility |
| Gumbal | 3.8× | Cars & Mobility |
| Icon (magazine) | 1.65× | Arts & Culture |
| Apostrophe | 3.18× | Literature |
| Laneige | 3.77× | Beauty & Wellness |
| New Era (Namibia) | 2.34× | News |
| Chromebook | 3.48× | Technology & Electronics |
| Metamorphoses | 1.73× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.23 |
| Pet Ownership | JOY | 1.62 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.38 |
| Family Orientation | CONSERVATISM | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 21.8% |
| United States | 19.7% |
| Japan | 8.9% |
See Laika audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Laika have in Germany?
Laika has an estimated audience of 247,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laika fans?
47.4% of Laika fans are female, 52.6% are male, with an average age of 48.2 years.
Which brands do Laika fans like most?
Laika fans show strongest brand affinity for Loincloth (6.62×), Goes (2.2×), and Theocracy (20×) over the country average.
Where do Laika fans live in Germany?
Laika fans in Germany are most concentrated in Nordrhein-Westfalen (reach 42,552), Bayern (reach 27,929), and Baden-Württemberg (reach 26,848). These three regions account for the largest share of the active audience.
What other brands do Laika fans also like?
Beyond Laika itself, the audience over-indexes on Goes (2.2×), Theocracy (20×), Jack White (3.61×), and Progressive rock (2.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laika. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.